Sonar Group Australia
Level 2, 217 Queen Street,
Melbourne, 3000, VIC,
Australia
Melbourne, 3000, VIC,
Australia
61 4 1460-0861
Professional Services
Sonar Group Australia
List of Software Implementations where Sonar Group Australia is Reseller or System Integrator
Sonar Group Australia, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Sonar Group Australia collaboration with software players such as Roy Morgan empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Sonar Group Australia is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Sonar Group Australia | Roy Morgan | Roy Morgan Helix Personas | Customer Data Platform | CRM |
| Sonar Group Australia | Roy Morgan | Roy Morgan WorkSpace | Marketing Automation | CRM |
List of Software Implementations where Sonar Group Australia is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Simonds Group | Construction and Real Estate | 1200 | $722M | Australia | Roy Morgan | Roy Morgan WorkSpace | Marketing Automation | 2025 |
In 2025, Simonds Group deployed Roy Morgan WorkSpace as a Marketing Automation platform to support customer acquisition activities in Australia. The engagement took the form of a month-long Roy Morgan WorkSpace Copy Engine pilot delivered with agency Sonar Group Australia, targeted at improving paid acquisition effectiveness.
The pilot used Roy Morgan WorkSpace Copy Engine together with Helix Personas and Live Mapping to generate persona-aligned ad copy and to enable hyper-local postcode level targeting. Configuration emphasized persona modeling, dynamic copy generation, and location mapping to align creative variants with audience segments for search campaigns.
Operational scope was focused on Simonds marketing for customer acquisition in Australia, with measurement concentrated on Google search channels where conversion performance was tracked. Delivery and campaign execution workflows were coordinated between Sonar Group Australia and Simonds marketing teams to embed the creative automation and geo-targeting outputs into live campaigns.
The month-long pilot produced measured outcomes, delivering a 2.3× higher Google conversion rate and approximately 40% cheaper cost-per-lead versus business-as-usual. Governance for the pilot was led by the agency Sonar Group Australia, with results evaluated against Simonds' business-as-usual acquisition benchmarks.
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Simonds Group | Construction and Real Estate | 1200 | $722M | Australia | Roy Morgan | Roy Morgan Helix Personas | Customer Data Platform | 2024 |
In 2024 Simonds Group deployed Roy Morgan Helix Personas as its Customer Data Platform to support marketing and CRM operations in Australia, with Sonar Group Australia engaged as the implementation partner. The deployment ran as a targeted pilot using Roy Morgan Helix Personas together with Roy Morgan WorkSpace to refine audience segmentation and campaign creative for national homebuilding and real estate marketing programs.
The implementation activated Roy Morgan Helix Personas Pixel for audience seeding, CRM enrichment to append psychographic segments to customer records, and Roy Morgan Live Mapping to enable hyper-local postcode targeting. These modules were configured to identify high-value psychographic Personas and to generate persona-aligned ad copy, aligning the full application Roy Morgan Helix Personas with campaign planning and creative workflows.
Operational integration focused on feeding enriched CRM audiences into media planning and measurement workflows, guiding paid media targeting including campaigns measured on Google, and informing localized postcode-level media buys. The Customer Data Platform was used across marketing and CRM functions, centralizing persona data and media audience orchestration while maintaining a pilot scope during initial rollout.
Governance for the rollout emphasized seeded audience controls and iterative refinement of persona definitions, with Sonar Group Australia supporting configuration and operational handoff to Simonds marketing teams. The pilot delivered a 2.3× higher Google conversion rate and approximately 40 percent cheaper blended cost per lead, outcomes that were used to justify broader adoption decisions.
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IT Decision Makers and Key Stakeholders at Sonar Group Australia
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Buyer Intent: Companies Evaluating Sonar Group Australia Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Sonar Group Australia software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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Sonar Group Australia System Integrator / VAR Profile
Sonar Group Australia is a system integrator and technology consulting firm headquartered in Melbourne, Australia, with approximately 30 employees and annual revenues of $4M.
Sonar Group Australia implements and supports enterprise applications across markets such as CRM.
APPS RUN THE WORLD tracks 2 verified Sonar Group Australia software implementations across industries and regions, including: Simonds Group where Sonar Group Australia implemented Roy Morgan WorkSpace, and Simonds Group where Sonar Group Australia implemented Roy Morgan Helix Personas.
Sonar Group Australia has a strategic VAR/SI partnership with Roy Morgan, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Sonar Group Australia partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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