Richmond Hill, L4C 1V6, ON,
Canada
Star Telecom
Star Telecom, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Star Telecom collaboration with software players such as Genesys empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Star Telecom | Genesys | Genesys Cloud EX | Employee Engagement | HCM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Best Buy Canada | Retail | 12000 | $3.8B | Canada | Genesys | Genesys Cloud EX | Employee Engagement | 2023 |
In 2023 Best Buy Canada implemented Genesys Cloud EX to establish Employee Engagement across its Canadian contact centers in the retail sector. The deployment was executed with implementation partner Star Telecom and emphasized a cloud-hosted contact center architecture to standardize agent experience and operational workflows.
The implementation included workforce engagement management capabilities, quality management and agent assist as core functional modules, with Genesys Cloud EX configured to centralize forecasting, scheduling, adherence, quality monitoring and agent coaching workflows. Agent desktop instrumentation and WEM processes were aligned to support supervisor dashboards, quality scoring and agent performance management.
Operational coverage targeted Best Buy Canada contact center sites across the country and focused on instrumenting agent-facing tools for real-time assistance and QA workflows within the Genesys Cloud EX environment. The deployment leveraged cloud-native routing and orchestration to unify omnichannel contact handling and agent workflow orchestration without introducing named third-party system dependencies in the public case details.
Governance and rollout proceeded via a phased approach led by Star Telecom, coupling implementation with training and change management for supervisors, workforce planners and quality teams to adapt processes and reporting. The Genesys case study cites a 20% reduction in overall operating costs, a 19% decrease in average handle time and a 40% drop in call transfers following the deployment.
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Buyer Intent: Companies Evaluating Star Telecom Services
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