Miami, 33131, FL,
United States
Starmedia
Starmedia, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Starmedia collaboration with software players such as BlueWinston empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Starmedia | BlueWinston | Bluewinston | Campaign Management | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Samsung Slovakia | Manufacturing | 1000 | $1.9B | Slovakia | BlueWinston | Bluewinston | Campaign Management | 2021 |
In 2021 Samsung Slovakia implemented Bluewinston for Campaign Management to automate e-commerce paid search activities in the Slovak market. The deployment targeted product-level advertising using Smart Shopping and Performance Max campaign formats and was executed in partnership with the local agency Starmedia.
Bluewinston was configured to automate creation and updating of product text, keywords, and ads, to pause sold-out SKUs, and to perform automated bidding changes. These capabilities map to standard Campaign Management workflows for product feed driven advertising, campaign automation, and bid management.
Operational coverage was focused on Samsung Slovakia’s e-commerce PPC programs in Slovakia, with Starmedia operating as the systems integrator and campaign operator. The implementation linked Bluewinston to the campaign execution layer for Smart Shopping and Performance Max to orchestrate ad creatives, SKU-level rules, and bidding logic.
Reported outcomes for one campaign comparison in November 2021 showed a 100 percent increase in conversions and a 210 percent increase in conversion value, indicating efficiency gains from the automation. Governance was managed through agency-operated campaign rules and automated controls for SKU pausing and bid adjustments to align advertising with inventory and campaign goals.
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Buyer Intent: Companies Evaluating Starmedia Services
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