San Diego, 92131, CA,
United States
SynergyTop
SynergyTop, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. SynergyTop collaboration with software players such as Oracle empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| SynergyTop | Oracle | Oracle JD Edwards EnterpriseOne | ERP Financial | ERP Financial Management |
| SynergyTop | Oracle | Oracle PeopleSoft ERP | ERP Financial | ERP Financial Management |
| SynergyTop | Microsoft | Microsoft Dynamics NAV | ERP Financial | ERP Financial Management |
| SynergyTop | Microsoft | Microsoft Dynamics AX | ERP Financial | ERP Financial Management |
| SynergyTop | Microsoft | Microsoft Dynamics GP | ERP Financial | ERP Financial Management |
| SynergyTop | Microsoft | Microsoft Dynamics SL | ERP Financial | ERP Financial Management |
| SynergyTop | Oracle | Oracle E-Business Suite | ERP Financial | ERP Financial Management |
| SynergyTop | Oracle | Oracle NetSuite ERP | ERP Financial | ERP Financial Management |
| SynergyTop | IBM | IBM Cognos Business Intelligence | Analytics and BI | Analytics and BI |
| SynergyTop | IBM | IBM Maximo | Enterprise Asset Management | ERP Services and Operations |
| SynergyTop | Oracle | Oracle ATG Web Commerce | eCommerce | eCommerce |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
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Axiata | Communications | 10500 | $5.3B | Malaysia | Oracle | Oracle ATG Web Commerce | eCommerce | 2018 |
In 2018, Axiata engaged SynergyTop to deploy Oracle ATG Web Commerce as a B2C eCommerce solution for Celcom, the group’s Malaysian mobile operator, targeting the prepaid mobile card ordering channel. The engagement prioritized a rapid, production-ready rollout to avoid loss of market opportunity while addressing an already complex application architecture that required specialized skill to extend and stabilize.
SynergyTop delivered a bespoke Oracle ATG Web Commerce implementation focused on a prepaid card plan ordering portal, with explicit configuration of B2C ordering workflows and integrated discount and coupon handling for card balance. The Oracle ATG Web Commerce deployment was built to support typical eCommerce functional terminology including cart orchestration, promotion engine hooks, and catalog-driven product offers aligned to Celcom’s prepaid product variants.
The project included system-to-system integration with Siebel for CRM transactional data and with OSB for service orchestration, ensuring customer order data, entitlement checks, and promotion entitlements flowed between the storefront and backend systems. Operational coverage centered on Celcom’s customer facing commerce and ordering operations in Malaysia, with the integrations enabling synchronized customer and order state across the sales and service stack.
Governance and rollout emphasized on-time delivery and streamlined operational processes, with SynergyTop executing integration testing and cutover coordination to meet the client timeline. Business outcomes reported by the vendor include timely project completion, smoother eCommerce integration, and a simplified customer ordering experience enabled by Oracle ATG Web Commerce and the Siebel and OSB integrations.
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Celcom | Communications | 4200 | $1.4B | Malaysia | Oracle | Oracle ATG Web Commerce | eCommerce | 2018 |
In 2018 Celcom implemented Oracle ATG Web Commerce to deliver a customer-facing B2C eCommerce prepaid mobile card ordering portal, with SynergyTop serving as the systems integrator. The engagement targeted Celcom’s prepaid card portal to address a constrained market window and complex system architecture while preserving integration with existing backend systems.
SynergyTop delivered a bespoke Oracle ATG Web Commerce implementation that configured core B2C capabilities including catalog and product merchandising, checkout and order capture, and promotions and coupon handling for card balance discounts. The Oracle ATG Web Commerce solution was tailored to support prepaid mobile card plan ordering workflows and the customer experience design needed for direct-to-consumer sales.
The implementation integrated directly with Siebel for CRM touchpoints and with OSB middleware to orchestrate service calls, enabling order status, customer account verification, and promotion validation across systems. Workarounds and architectural adaptations were required to navigate the complex existing architecture, and SynergyTop implemented the integrations for discounts and coupons to ensure consistent pricing and fulfillment flows.
Governance and delivery were driven by a time-constrained rollout imperative, the project was completed on schedule to meet Celcom’s market timing needs. Operational scope focused on B2C sales and customer service interactions for prepaid products, and the delivered eCommerce platform streamlined order processing and promotions management while maintaining integration with Siebel and OSB systems.
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