London, W6 7NL,
United Kingdom
We Accelerate Growth
We Accelerate Growth, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. We Accelerate Growth collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| We Accelerate Growth | Salesforce | Salesforce Marketing Cloud | Marketing Automation | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
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Agilisys | Professional Services | 978 | $128M | United Kingdom | Salesforce | Salesforce Marketing Cloud | Marketing Automation | 2018 |
In 2018, Agilisys deployed Salesforce Marketing Cloud as a focused Marketing Automation initiative to accelerate lead generation and improve lead velocity. We Accelerate Growth worked directly with Agilisys senior management to shape a go-to-market strategy and launch a content-focused performance marketing campaign tied to the Salesforce Marketing Cloud implementation.
The implementation centered on cloud-hosted Marketing Automation capabilities including campaign management, content management and distribution, lead nurturing workflows, and lead qualification and tracking. Configuration emphasized automated nurture sequences and qualification workflows to speed lead progression from initial engagement to sales acceptance.
Operationally the work targeted marketing and sales functions serving the UK public sector, with the Salesforce Marketing Cloud instance acting as the centralized marketing orchestration layer. The project included a defined Salesforce process to formalize the marketing to sales handoff and instrument tracking for campaign-sourced content, aligning marketing outputs to sales workflows.
Governance introduced new process controls and handoff workflows managed between marketing and sales, and the rollout was synchronized with the content campaign launch. Outcomes reported by Agilisys include over 3000 unique engagements with new cloud content, a 114% increase in lead generation, a reduction in attrition during the marketing to sales transition by over 90% in the last six months, and a 50% improvement in marketing qualified leads to sales qualified leads conversion.
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