Xaxis
31 Penn Plz,
New York, 10001, NY,
United States
New York, 10001, NY,
United States
1 212-629-7173
Professional Services
Xaxis
List of Software Implementations where Xaxis is Reseller or System Integrator
Xaxis, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. Xaxis collaboration with software players such as Wootag empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
Xaxis is a Reseller or SI for the following software solutions:
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| Xaxis | Wootag | Wootag Video Marketing | Marketing Automation | CRM |
List of Software Implementations where Xaxis is a Reseller or SI
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
 |
Ultratech Nathdwara Cement India | Manufacturing | 600 | $205M | India | Wootag | Wootag Video Marketing | Marketing Automation | 2023 |
In 2023, Ultratech Nathdwara Cement India deployed Wootag Video Marketing under the Marketing Automation category to run an IPL-linked interactive video campaign called Mauka Ek. The initiative was executed in partnership with Wootag and SI/VAR Xaxis, with campaign activity spanning 32 matches across India and leveraging 350 creative variations to drive audience engagement for brand and performance marketing teams.
The implementation centered on Wootag Signals and automation for real-time creative optimization, configuring signal-based triggers to swap and prioritize creative variants during live match windows. Functional capabilities implemented included interactive video delivery, variant orchestration, and rules-driven automation to adapt creative sequencing in real time, consistent with Marketing Automation workflows for campaign orchestration and creative operations.
Operational integration tied Wootag Video Marketing to media execution led by Xaxis, aligning media delivery schedules with Wootag Signals triggers for match-by-match activation. The deployment covered digital marketing and media operations within India, with marketing and media teams operating governance over trigger rules, creative catalogs, and live optimization windows during each match.
Governance emphasized live monitoring and automated decisioning through Wootag Signals, enabling continuous creative optimization during the 32-match run. The campaign outcomes reported in the vendor case study include a 4x uplift in click through rate and a 72.86% video completion rate, demonstrating attention and completion performance tied to the real-time video automation setup.
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IT Decision Makers and Key Stakeholders at Xaxis
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Buyer Intent: Companies Evaluating Xaxis Services
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Xaxis software implementations. Gain ongoing access to real-time prospects and uncover hidden opportunities.
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
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Xaxis System Integrator / VAR Profile
Xaxis is a system integrator and technology consulting firm headquartered in New York, United States, with approximately 390 employees and annual revenues of $70M.
Xaxis implements and supports enterprise applications across markets such as CRM.
APPS RUN THE WORLD tracks 1 verified Xaxis software implementations across industries and regions, including: Ultratech Nathdwara Cement India where Xaxis implemented Wootag Video Marketing.
Xaxis has a strategic VAR/SI partnership with Wootag, backed by verified deployments.
Independent Software Vendors (ISVs) can boost their ecosystem by identifying existing Xaxis partnerships, building strong channel relationships, and forging strategic implementation alliances to expand customer reach and accelerate adoption.
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