Wokingham, RG41 2AD,
United Kingdom
CitNOW
CitNOW, a prominent reseller, system integrator, and consulting company, that plays a vital role in numerous system integration and digital transformation initiatives. CitNOW collaboration with software players such as Salesforce empowers organizations to embrace disruptive technologies and accelerate their journey to the cloud, thus reshaping their business models.
| Reseller and SI | Vendor | Application | Category | Market |
|---|---|---|---|---|
| CitNOW | Salesforce | Salesforce Automotive Cloud | Automotive Dealership CRM | CRM |
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Product | Category | When | Insight |
|---|---|---|---|---|---|---|---|---|---|---|
|
|
Vindis Group | Retail | 250 | $63M | United Kingdom | Salesforce | Salesforce Automotive Cloud | Automotive Dealership CRM | 2024 |
In 2024 Vindis Group implemented Salesforce Automotive Cloud as its Automotive Dealership CRM across its UK dealer network, pairing it with Marketing Cloud to centralize customer engagement and campaign orchestration. The deployment spanned roughly three months and targeted CRM and aftersales processes across retail dealer operations.
The implementation configured Driver 360 and Vehicle 360 profiles inside Salesforce Automotive Cloud to unify contact, vehicle, and service history records, enabling consolidated lead management and service scheduling workflows. Marketing Cloud was used alongside Salesforce Automotive Cloud to provision campaign templates, audience segmentation, and campaign automation tied to CRM events.
CitNOW supported the implementation and delivery effort, providing implementation services during the rollout to dealers and helping operationalize the new customer and vehicle profile constructs. The program was executed as a dealer network rollout in the United Kingdom, aligning sales, aftersales, and marketing functions around the new Automotive Dealership CRM platform.
Salesforce reported the rollout produced a 60% reduction in campaign build time and yielded 200 qualified leads in the initial pilot, outcomes that accompanied Vindis Group’s stated goal to improve CRM and aftersales processes. Governance focused on standardized Driver 360 and Vehicle 360 record models and dealer-level process alignment to ensure consistent use of the Salesforce Automotive Cloud and Marketing Cloud capabilities.
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Buyer Intent: Companies Evaluating CitNOW Services
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