ABN AMRO
Gustav Mahlerlaan 10,
Amsterdam, 1082PP,
Netherlands
Amsterdam, 1082PP,
Netherlands
31 2 0628-2282
Banking and Financial Services
ABN AMRO Technographics
ABN AMRO Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by ABN AMRO and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 22267 ABN AMRO employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that ABN AMRO has purchased the following applications: Serrala FinanceSuite for AP Automation in 2018, Benify Benefits for Benefits Administration in 2020, Backbase Digital Banking Platform for Digital Banking in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems ABN AMRO is running and its propensity to invest more and deepen its relationship with Serrala , SAP , iDEAL or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing ABN AMRO revenues, which have grown to $10.44 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for ABN AMRO intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ABN AMRO Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Serrala | Legacy | Serrala FinanceSuite | AP Automation | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, ABN AMRO implemented Serrala FinanceSuite for AP Automation. The deployment focused on automating accounts payable and payment orchestration to standardize inbound and outbound payment workflows across the bank's finance organization.
Serrala FinanceSuite was deployed using a combination of SAP-embedded modules and cloud-based multi-ERP components, enabling invoice capture, payment orchestration, reconciliation, exception handling, and document management. Serrala FinanceSuite managed payment data and document flows while providing secure end-to-end payment processing aligned with Serrala's intelligent automation portfolio.
The implementation integrated with ABN AMRO's ERP landscape, including SAP-embedded deployments and cloud ERP instances, and connected AP processes to banking connectivity for payment execution and settlement. Operational coverage centered on finance, accounts payable, and treasury functions, standardizing approvals, payment file generation, and audit trails across those teams.
Governance was configured through centralized workflow orchestration, role based access controls, and audit logging to support compliance and operational controls. The rollout emphasized automated exception workflows and reconciliation processes to reduce manual handoffs while maintaining bank grade security and end-to-end payment orchestration.
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ERP Financial | ERP Financial Management |
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2020 | 2020 |
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Expense Management | ERP Financial Management |
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2020 | 2020 |
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Payment Processing | ERP Financial Management |
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2011 | 2011 |
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Payment Processing | ERP Financial Management |
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2015 | 2015 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Benify | Legacy | Benify Benefits | Benefits Administration | HCM | n/a | 2020 | 2020 |
In 2020, ABN AMRO implemented Benify Benefits as part of a Benefits Administration program to establish a new Core HR, Payroll and Benefits setup in the Netherlands. Benify Benefits was positioned to support Benefits Administration and to integrate with the broader HR and payroll modernization initiative within ABN AMRO's HR function.
The implementation encompassed Benefit Management, Expense Management, Document Management and Service Enablement capabilities, with Benify Benefits configured to manage enrollment workflows, benefit catalogs, employee self service touchpoints and document lifecycle. Operational support was defined across 1st, 2nd and 3rd line support, and the program included application managed services and business process redesign to align benefit administration with payroll and HR processes.
Integrations were implemented to synchronize employee and payroll related data between Benify Benefits and SAP SuccessFactors EC and ECP, SAP Concur for expenses, PeopleDoc for document management and Docusign for signature workflows, including integration into S4 Hana for financial and payroll reconciliation. The architecture emphasized data flows between Benify Benefits and core HR, payroll and expense systems to ensure consistent master data and transaction handoffs across platforms.
Program governance was led by a Senior Program Manager in a contracting capacity from September 2020, overseeing (re)outsourcing of services, processes and technology in the Netherlands, plus ticketing, chatbot and livechat service enablement. Rollout planning and operational ownership focused on Netherlands HR and payroll operations, with governance covering service levels, support tiers and process ownership for benefits, expense and document management.
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Compensation Management | HCM |
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2016 | 2016 |
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Core HR | HCM |
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2021 | 2021 |
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Employee Engagement | HCM |
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2021 | 2021 |
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Employee Experience | HCM |
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2021 | 2021 |
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HR Service Delivery | HCM |
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2020 | 2020 |
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Learning and Development | HCM |
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2016 | 2016 |
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Payroll | HCM |
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2021 | 2021 |
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Payroll | HCM |
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2021 | 2021 |
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Performance and Goal Management | HCM |
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2016 | 2016 |
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Recruiting | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2016 | 2016 |
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Succession and Leadership Planning | HCM |
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2016 | 2016 |
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Time and Attendance | HCM |
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2020 | 2020 |
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Workforce Management | HCM |
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2016 | 2016 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Backbase Solutions | Legacy | Backbase Digital Banking Platform | Digital Banking | ERP Services and Operations | n/a | 2015 | 2015 |
In 2015, ABN AMRO implemented Backbase Digital Banking Platform as a customer-facing digital engagement layer for its banking services, with an early emphasis on conversational channels. The deployment highlighted Backbase Conversations as a named capability within the Backbase Digital Banking Platform, positioning conversational messaging alongside digital account access and servicing in the bank's channel stack.
The implementation configured the Backbase Digital Banking Platform to deliver digital engagement features typical of the Digital Banking category, including conversational messaging workflows, customer self-service interfaces, and channel orchestration for account servicing and onboarding. Backbase Conversations was embedded as a functional module to manage real-time customer dialogues and messaging orchestration, integrated into the platform's user experience and messaging logic.
Operational coverage focused on retail banking and customer service functions, with the platform applied as the primary digital channel layer for customer interactions. Integrations were implemented through API-driven connectivity to ABN AMRO operational systems and service endpoints to surface account information, transaction context, and case handling within Backbase Conversations. Governance was organized around centralized channel and product management to control conversational flows and release cadence, using phased rollouts to align service teams and contact center workflows.
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Digital Banking | ERP Services and Operations |
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2021 | 2021 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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AI Database | AI Development |
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2022 | 2023 |
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Generative AI Platforms | AI Development |
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2024 | 2024 |
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ML and Data Science Platforms | AI Development |
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2015 | 2016 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Chatbots and Conversational AI | AI-Powered Application |
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2018 | 2018 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2014 | 2014 |
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Analytics and BI | Analytics and BI |
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2023 | 2023 |
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Data Warehouse | Analytics and BI |
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2008 | 2008 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Blockchain Platform | Blockchain |
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2018 | 2018 |
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Blockchain Platform | Blockchain |
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2024 | 2024 |
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Blockchain Platform | Blockchain |
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2023 | 2023 |
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Blockchain Platform | Blockchain |
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2023 | 2023 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2020 | 2020 |
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Event Management | Collaboration |
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2014 | 2014 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2011 | 2011 |
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Content Management | Content Management |
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2016 | 2016 |
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Content Management, Document Management, Enterprise Content Management | Content Management |
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2019 | 2020 |
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Digital Signing | Content Management |
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2022 | 2022 |
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Document Management | Content Management |
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2013 | 2014 |
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Intelligent Document Processing | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2021 | 2021 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2006 | 2006 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2007 | 2008 |
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Call Center | CRM |
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2013 | 2014 |
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Call Center | CRM |
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2013 | 2014 |
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Call Tracking and Recording | CRM |
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2007 | 2008 |
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CRM | CRM |
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2013 | 2013 |
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CRM | CRM |
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2008 | 2008 |
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CRM | CRM |
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2012 | 2012 |
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Customer Engagement | CRM |
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2001 | 2002 |
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Customer Engagement | CRM |
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2020 | 2021 |
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Experience | CRM |
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2017 | 2018 |
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Interactive Voice Response (IVR) | CRM |
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2013 | 2014 |
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Marketing Automation | CRM |
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2011 | 2011 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2011 | 2011 |
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Social Media Management | CRM |
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2013 | 2014 |
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Tag Management | CRM |
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2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Financial Consolidation and Close | EPM |
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2013 | 2014 |
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Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Asset and Wealth Management | Investment Management |
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2019 | 2020 |
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Trade Order Management System (TOMS) | Investment Management |
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2010 | 2010 |
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Trading Platform | Investment Management |
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2010 | 2010 |
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Trading Platform | Investment Management |
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2016 | 2016 |
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Trading Platform | Investment Management |
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2000 | 2001 |
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Trading Platform, Portfolio and Investment Management | Investment Management |
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2022 | 2022 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procurement | Procurement |
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2019 | 2020 |
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Supplier Relationship Management | Procurement |
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2019 | 2019 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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AML, Fraud and Compliance | TRM |
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2022 | 2022 |
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Risk Management | TRM |
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2018 | 2019 |
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Risk Management | TRM |
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2024 | 2024 |
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Treasury Management | TRM |
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2010 | 2010 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2022 | 2022 |
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Master Data Management | PaaS |
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2019 | 2019 |
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Test Automation Platform | PaaS |
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2022 | 2022 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2022 | 2022 |
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Servers, Storage and Networking | IaaS |
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2004 | 2005 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2018 | 2018 |
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Secure Web Gateways (SWG) | CyberSecurity |
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2011 | 2011 |
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Threat Modeling | CyberSecurity |
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2022 | 2022 |
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Professional Services
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Professional Services | Professional Services |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at ABN AMRO
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by ABN AMRO Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD ABN AMRO Technographics
ABN AMRO is a Banking and Financial Services organization based in Netherlands,
with around 22267 employees and annual revenues of $10.44 billion.
ABN AMRO operates a diverse technology stack with applications such as
Serrala FinanceSuite, Benify Benefits and Backbase Digital Banking Platform,
covering areas like AP Automation, Benefits Administration and Digital Banking.
ABN AMRO has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Serrala, Benify and Backbase Solutions.
ABN AMRO recently adopted applications including
nCino Banking Advisor in 2024, Ethereum Platform in 2024 and nCino Continuous Credit Monitoring in 2024,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of ABN AMRO’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates ABN AMRO’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete ABN AMRO technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.