Allianz
Koniginstrasse 28,
Munich, 80802,
Germany
Munich, 80802,
Germany
49 893 8000
Banking and Financial Services
Allianz Technographics
Allianz Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Allianz and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 156626 Allianz employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Allianz has purchased the following applications: N.Rich ABM Platform for Account Based Marketing in 2021, ComplyAdvantage Mesh for AML, Fraud and Compliance in 2022, SAP BusinessObjects for Analytics and BI in 2010 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Allianz is running and its propensity to invest more and deepen its relationship with N.Rich Technologies Oy , ComplyAdvantage , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Allianz revenues, which have grown to $140.34 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Allianz intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
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Allianz Data, Technology Stack, and Enterprise Applications
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| N.Rich Technologies Oy | Legacy | N.Rich ABM Platform | Account Based Marketing | CRM | n/a | 2021 | 2021 | In 2021 Allianz implemented N.Rich ABM Platform for Account Based Marketing, a deployment listed by the vendor with Allianz as a customer. The N.Rich ABM Platform was provisioned to support enterprise account targeting and programmatic B2B advertising workflows within Allianz marketing operations. Implementation work centered on Account Based Marketing capabilities typical for the category, including account selection and scoring, audience orchestration, identity resolution and deterministic matching, campaign orchestration and delivery, and measurement and attribution modules. The N.Rich ABM Platform configuration emphasized campaign segmentation, creative delivery rules, and programmatic audience activation alongside analytics and reporting to inform account-centric campaign planning. Operational coverage focused on marketing and demand generation teams with direct alignment to field sales and account teams, reflecting an Account Based Marketing deployment that ties campaign execution to account engagement workflows. Integrations were positioned around core marketing ecosystem touch points commonly required by this category, such as CRM synchronization, marketing automation data exchange, advertising network activation, and analytics or data warehouse feeds to centralize account signals and performance data. Governance and process changes concentrated on account governance, campaign approval workflows, and data governance for audience targeting and consent management. Rollout and operating model emphasis aligned ABM orchestration with sales and marketing workflow orchestration to ensure campaign-to-account handoffs and operational control for ongoing account-based campaigns. | |
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Customer Analytics | CRM |
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2015 | 2015 |
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Customer Engagement | CRM |
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2015 | 2015 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Loyalty | CRM |
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2018 | 2018 |
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Customer Support | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2020 | 2020 |
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Tag Management | CRM |
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2016 | 2016 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| ComplyAdvantage | Legacy | ComplyAdvantage Mesh | AML, Fraud and Compliance | TRM | n/a | 2022 | 2022 | In 2022, Allianz deployed ComplyAdvantage Mesh to strengthen AML, Fraud and Compliance capabilities within its compliance and financial crime functions. Allianz implemented ComplyAdvantage Mesh in the AML, Fraud and Compliance category and is listed as a customer in the vendor’s references, establishing a direct company application category relationship for compliance tooling. The implementation emphasized category-aligned functional modules, including entity and watchlist screening, transaction and event monitoring, automated risk scoring, alert generation, investigative case management, and data enrichment to support KYC workflows. Configuration work focused on rule-based screening logic, alert prioritization and workflow orchestration to support analyst triage and investigation processes provided by ComplyAdvantage Mesh. Governance and operational changes centered on centralized screening policy controls, role-based access for compliance analysts, and standardized alert triage and escalation workflows to align with Allianz’s compliance teams. The deployment positioned ComplyAdvantage Mesh as the core AML, Fraud and Compliance instrument for managing screening and investigation workflows across Allianz’s compliance function. | |
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Critical Event Management | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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Treasury Management | TRM |
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2009 | 2009 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP BusinessObjects | Analytics and BI | Analytics and BI | n/a | 2010 | 2010 | ||
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Data Warehouse | Analytics and BI |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2020 | 2020 |
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Robotic Process Automation | PaaS |
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2017 | 2017 |
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Test Automation Platform | PaaS |
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2024 | 2024 |
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Test Automation Platform | PaaS |
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2022 | 2022 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Audio Video and Web Conferencing | Collaboration |
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2017 | 2017 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2020 | 2020 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Blockchain Platform | Blockchain |
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2021 | 2022 |
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AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Compensation Management | HCM |
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2020 | 2022 |
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Core HR | HCM |
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2020 | 2022 |
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Digital Adoption | HCM |
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2015 | 2015 |
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Employee Experience | HCM |
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2015 | 2015 |
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Learning and Development | HCM |
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2020 | 2022 |
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Learning and Development | HCM |
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2019 | 2019 |
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Onboarding | HCM |
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2020 | 2022 |
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Performance and Goal Management | HCM |
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2020 | 2022 |
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Recruiting, Applicant Tracking System | HCM |
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2020 | 2022 |
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Talent Management | HCM |
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2020 | 2022 |
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Workforce Analytics | HCM |
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2020 | 2022 |
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Workforce Analytics | HCM |
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2020 | 2020 |
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Workforce Management | HCM |
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2019 | 2019 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Data Loss Prevention | CyberSecurity |
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2018 | 2018 |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2016 | 2016 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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Digital Asset Management | Content Management |
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2019 | 2019 |
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Web Content Management | Content Management |
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2018 | 2018 |
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ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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ERP Financial | ERP Financial Management |
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2010 | 2010 |
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ERP Financial | ERP Financial Management |
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2016 | 2017 |
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Expense Management | ERP Financial Management |
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2015 | 2016 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Incident Management | ITSM |
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2017 | 2017 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Inventory Management | SCM |
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2010 | 2010 |
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IT Asset Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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IT Asset Management (ITAM), SaaS Spend Management | IT Asset Management |
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2019 | 2019 |
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
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ML and Data Science Platforms | AI Development |
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2021 | 2022 |
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Investment Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Portfolio and Investment Management | Investment Management |
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2013 | 2013 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Procurement | Procurement |
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2010 | 2010 |
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Supplier Relationship Management | Procurement |
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2010 | 2010 |
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Supplier Relationship Management | Procurement |
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2010 | 2010 |
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IT Decision Makers and Key Stakeholders at Allianz
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Allianz Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Allianz Technographics
Allianz is a Banking and Financial Services organization based in Germany,
with around 156626 employees and annual revenues of $140.34 billion.
Allianz operates a diverse technology stack with applications such as
N.Rich ABM Platform, ComplyAdvantage Mesh and SAP BusinessObjects,
covering areas like Account Based Marketing, AML, Fraud and Compliance and Analytics and BI.
Allianz has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as N.Rich Technologies Oy, ComplyAdvantage and SAP.
Allianz recently adopted applications including
2Steps MFA & 2FA Testing in 2024, ComplyAdvantage Mesh in 2022 and 2Steps Visual Test Builder in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Allianz’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Allianz’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Allianz technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.