Apetito
Canal Road,
Trowbridge, BA14 8RJ,
United Kingdom
Trowbridge, BA14 8RJ,
United Kingdom
44 12 2575-3636
Consumer Packaged Goods
Apetito Technographics
Apetito Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Apetito and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1656 Apetito employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Apetito has purchased the following applications: SAP Concur Invoice for AP Automation in 2018, In-House ATS for Applicant Tracking System in 2015, NewBook for Real Estate Property Management in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Apetito is running and its propensity to invest more and deepen its relationship with SAP , Microsoft , In-House Applications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Apetito revenues, which have grown to $239.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Apetito intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Apetito Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Concur Invoice | AP Automation | ERP Financial Management | n/a | 2018 | 2018 |
In 2018, Apetito UK implemented SAP Concur Invoice to streamline its accounts payable and invoicing workflow. The deployment brought an AP Automation application into use across the UK finance organization, targeting supplier invoice processing, approver routing, and data management to reduce manual handling.
SAP Concur Invoice was configured for invoice capture, automated approval workflows, mobile approvals for line managers, and an auditable invoice trail. The implementation placed emphasis on invoice routing and approval orchestration, enabling finance staff to enforce consistent cost control checkpoints within the invoice lifecycle while preserving supplier payment throughput.
Operational coverage focused on corporate finance and procurement-linked approvers within Apetito UK, moving supplier invoice processing into the Concur Invoice workflow. The public case study does not specify named external integrations, so the documented scope centers on AP Automation capabilities delivered by SAP Concur Invoice and the related finance and approval processes.
Governance and process changes included embedding auditable cost control into approval workflows and enabling line managers to approve invoices via mobile devices. Outcomes explicitly reported by Apetito include teams spending more time on core work, line managers approving from anywhere via mobile, thorough auditable cost control, and suppliers having their invoices processed promptly as described by Nick Swallow, Senior Project Systems Accountant.
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ERP Financial | ERP Financial Management |
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2018 | 2018 |
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ERP Financial | ERP Financial Management |
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2014 | 2014 |
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ERP Financial | ERP Financial Management |
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2020 | 2020 |
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Expense Management | ERP Financial Management |
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2018 | 2018 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| In-House Applications | Legacy | In-House ATS | Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Apetito implemented In-House ATS as its Applicant Tracking System. The In-House ATS is deployed on the corporate careers site where it serves as the primary front end for job postings and application capture. The system centralizes candidate intake and provides shared visibility to HR and hiring managers.
Functionally the In-House ATS implements standard Applicant Tracking System capabilities including job requisition publishing, web application capture, a centralized candidate database, configurable screening questionnaires, status tracking workflows, interview scheduling coordination, and basic hiring analytics. Configuration is focused on web form intake and workflow state transitions used by recruiting teams. The implementation emphasizes candidate data continuity between the public careers page and internal review queues.
Architecturally the solution is an embedded web application integrated into Apetito's careers site and routes applicant submissions into a centralized ATS data store. Operational ownership is concentrated in HR and talent acquisition with administrators in the internal IT team managing configuration and access controls. Governance includes standardized recruitment workflows and approval routing to hiring managers, enabling consistent review and progression of candidates through defined stages.
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Employee Self Service | HCM |
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2020 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| NewBook | Legacy | NewBook | Real Estate Property Management | ERP Services and Operations | n/a | 2017 | 2017 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Data Warehouse | Analytics and BI |
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2017 | 2017 |
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Data Warehouse | Analytics and BI |
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2020 | 2020 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2017 | 2017 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Advanced Planning and Scheduling | SCM |
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2010 | 2010 |
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Demand Forecasting and Planning, Advanced Planning and Scheduling | SCM |
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2008 | 2008 |
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Fleet Management | SCM |
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2010 | 2010 |
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Logistics Management | SCM |
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2005 | 2005 |
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Supply Chain Management | SCM |
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2018 | 2018 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Tracking and Recording | CRM |
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2019 | 2019 |
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CRM | CRM |
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2021 | 2021 |
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Customer Engagement | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2012 | 2012 |
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Marketing Analytics | CRM |
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2018 | 2018 |
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Marketing Analytics, Lead Generation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Sales Automation, Sales Engagement | CRM |
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2019 | 2019 |
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Tag Management | CRM |
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2015 | 2015 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2019 | 2019 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Operating System (OS) | PaaS |
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2020 | 2020 |
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Transactional Email | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2013 | 2013 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at Apetito
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Apetito Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Apetito IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Apetito digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Apetito Technographics
Apetito is a Consumer Packaged Goods organization based in United Kingdom,
with around 1656 employees and annual revenues of $239.0 million.
Apetito operates a diverse technology stack with applications such as
SAP Concur Invoice, In-House ATS and NewBook,
covering areas like AP Automation, Applicant Tracking System and Real Estate Property Management.
Apetito has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, In-House Applications and NewBook.
Apetito recently adopted applications including
Mimecast Email Security in 2023, SAP CRM in 2021 and Microsoft Dynamics 365 Marketing in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Apetito’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Apetito’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Apetito technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.