Kolkata, 700001,
India
Balmer Lawrie Technographics
Balmer Lawrie Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Balmer Lawrie and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1200 Balmer Lawrie employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Balmer Lawrie has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2015, Cisco Webex Meetings for Audio Video and Web Conferencing in 2020, Microsoft Clarity for Marketing Analytics in 2024 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Balmer Lawrie is running and its propensity to invest more and deepen its relationship with SAP , Cisco Systems , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Balmer Lawrie revenues, which have grown to $294.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Balmer Lawrie intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Balmer Lawrie Tech Stack and Enterprise Applications
Balmer Lawrie ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2015 | 2015 |
|
Balmer Lawrie Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cisco Systems | Legacy | Cisco Webex Meetings | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
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Collaboration | Collaboration |
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2022 | 2022 |
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Collaboration | Collaboration |
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2025 | 2025 |
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Balmer Lawrie CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Clarity | Marketing Analytics | CRM | n/a | 2024 | 2024 |
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Tag Management | CRM |
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2024 | 2024 |
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Balmer Lawrie PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Operating System (OS) | PaaS |
|
2024 | 2024 |
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Balmer Lawrie IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
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Application Hosting and Computing Services | IaaS |
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2024 | 2024 |
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Application Hosting and Computing Services | IaaS |
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2025 | 2025 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Content Delivery Network | IaaS |
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2024 | 2024 |
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IT Decision Makers and Key Stakeholders at Balmer Lawrie
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| CIO | CXO | IT | ||||
| IT Officer | Director | IT | ||||
| IT Manager | Manager | IT | ||||
| Manager - Implementation & IT | Manager | IT |
Apps Being Evaluated by Balmer Lawrie Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-03-11 | Balmer Lawrie | Evaluated | SAP | SAP Fieldglass | Contingent Labor Management | HCM |
| 2025-03-10 | Balmer Lawrie | Evaluated | OpenText | OpenText Vendor Invoice Management | AP Automation | ERP |