Bang & Olufsen
Bang og Olufsen Allé 1,
Struer, 7600,
Denmark
Struer, 7600,
Denmark
45 96 844-444
Manufacturing
Bang & Olufsen Technographics
Bang & Olufsen Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Bang & Olufsen and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1033 Bang & Olufsen employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Bang & Olufsen has purchased the following applications: SAP SuccessFactors Recruiting for Recruiting, Applicant Tracking System in 2016, Adobe Connect for Audio Video and Web Conferencing in 2017, Contentful Content Platform for Web Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Bang & Olufsen is running and its propensity to invest more and deepen its relationship with SAP , Adobe Systems , Cisco Systems or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Bang & Olufsen revenues, which have grown to $43.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Bang & Olufsen intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Bang & Olufsen Tech Stack and Enterprise Applications
Bang & Olufsen HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2016 | 2016 |
In 2016, Bang & Olufsen deployed SAP SuccessFactors Recruiting. SAP SuccessFactors Recruiting was implemented as the Recruiting,Applicant Tracking System to power the company career site and centralize candidate intake for the Talent Acquisition function.
The implementation focused on typical applicant tracking capabilities, including job posting and requisition management, candidate application capture through the branded career site, configurable pipelines and applicant tracking workflows, interview scheduling and offer management, and candidate profile and communication automation. SAP SuccessFactors Recruiting was configured to support recruiter and hiring manager roles, requisition approvals, and standard hiring stage orchestration consistent with Recruiting,Applicant Tracking System workflows.
Integrations were limited to the public career portal where SAP SuccessFactors Recruiting manages the application flow and candidate data capture. Operational ownership rests with HR and Talent Acquisition teams, who use SAP SuccessFactors Recruiting for end to end recruiting activities across the organization. Bang & Olufsen SAP SuccessFactors Recruiting Recruiting,Applicant Tracking System Talent acquisition describes the relationship between the company, application, category, and business function.
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Bang & Olufsen Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Adobe Systems | Legacy | Adobe Connect | Audio Video and Web Conferencing | Collaboration | n/a | 2017 | 2017 |
In 2017, Bang & Olufsen implemented Adobe Connect. The Adobe Connect implementation provides Audio Video and Web Conferencing capabilities and is embedded on the Bang & Olufsen website to deliver externally accessible conferencing and event functionality.
Configuration emphasizes hosted Adobe Connect meeting rooms, webinar staging, content sharing and recording features, using the Adobe Connect web client for live audio and video sessions. Functional workflows align with common conferencing scenarios, including scheduled webinars, persistent virtual rooms for product demonstrations, and session recording for on demand playback.
The deployment architecture is web centric, surfacing Adobe Connect as a cloud hosted application integrated into the corporate site rather than as a separate desktop only tool. Operational scope is primarily external facing, supporting marketing led events, customer engagement and remote product demonstrations through the website.
Operational governance is organized around site management and customer engagement processes, embedding conferencing workflows into web content and the event calendar. The visible implementation signal is limited to site level embedding of Adobe Connect as Bang & Olufsen’s Audio Video and Web Conferencing capability.
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Bang & Olufsen Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentful GmbH | Legacy | Contentful Content Platform | Web Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Bang & Olufsen implemented Contentful Content Platform for Web Content Management on its public website. The deployment centralized content storage and editorial workflows supporting product pages, marketing campaigns, and editorial content across the corporate site.
The Contentful Content Platform configuration emphasized structured content modeling, media asset management, localization support for multilingual content, and role based publishing workflows to separate authoring from production. Implementation leveraged the platform's API driven content delivery and content staging capabilities to manage draft and published states, and to enable componentized page composition.
Operational ownership is aligned to the marketing and digital experience teams, with content governance focused on editorial approval flows, content type versioning, and permissions for contributors and reviewers. The implementation establishes Contentful Content Platform as the central Web Content Management layer for Bang & Olufsen's online presence and governs the web content lifecycle and authoring processes for the public website.
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Bang & Olufsen eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce Fraud Protection | eCommerce |
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2014 | 2015 |
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eCommerce | eCommerce |
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2021 | 2021 |
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Bang & Olufsen CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Customer Experience | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2016 | 2016 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2009 | 2009 |
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Bang & Olufsen PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2016 | 2016 |
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Transactional Email | PaaS |
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2019 | 2019 |
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Bang & Olufsen IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2013 | 2013 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Bang & Olufsen
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Vice President Customer Care | VP | Customer Service | |
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Global CRM Marketing Lead | Manager | Marketing | |
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E-commerce Operation Manager | Manager | Finance | |
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Global CRM Director | Director | IT | |
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Senior Manager, Global Customer Service | Manager | Customer Service | |
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Apps Being Evaluated by Bang & Olufsen Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Bang & Olufsen IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Bang & Olufsen digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Bang & Olufsen Technographics
Bang & Olufsen is a Manufacturing organization based in Denmark,
with around 1033 employees and annual revenues of $43.0 million.
Bang & Olufsen operates a diverse technology stack with applications such as
SAP SuccessFactors Recruiting, Adobe Connect and Contentful Content Platform,
covering areas like Recruiting, Applicant Tracking System, Audio Video and Web Conferencing and Web Content Management.
Bang & Olufsen has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Adobe Systems and Contentful GmbH.
Bang & Olufsen recently adopted applications including
Teads Platform in 2023, HERO in 2021 and Contentful Content Platform in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Bang & Olufsen’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Bang & Olufsen’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Bang & Olufsen technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.