Binter Canarias
C/ Ignacio EllacuriÂa Beascoechea, 2, Parcela 31.996-B,
Telde, 35200,
Spain
Telde, 35200,
Spain
902 391 392
Transportation
Binter Canarias Technographics
Binter Canarias Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Binter Canarias and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Binter Canarias employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Binter Canarias has purchased the following applications: Amadeus e-Travel Management for Travel Management in 2018, iAdvize Conversational Platform for Chatbots and Conversational AI in 2015, Bonita Process Mining for Process Mining in 2017 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Binter Canarias is running and its propensity to invest more and deepen its relationship with Amadeus IT Group , iAdvize , Bonitasoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Binter Canarias revenues, which have grown to $45.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Binter Canarias intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Binter Canarias Data, Technology Stack, and Enterprise Applications
ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Amadeus IT Group | Legacy | Amadeus e-Travel Management | Travel Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Binter Canarias deployed Amadeus e-Travel Management, using the Travel Management application to centralize corporate travel booking and payments workflows. The implementation targeted travel operations, IT systems and finance to standardize booking policy enforcement and payments orchestration across the carrier.
Amadeus e-Travel Management was configured to manage traveler profiles, booking workflows, corporate fare sourcing and payments orchestration, aligning with typical Travel Management functional modules. The deployment included Amadeus Travel Payments' tokenization service to remove credit card data from Binter Canarias systems and to simplify payment processing. Configuration emphasized automation of policy checks and consolidated payment handling within the application.
Amadeus worked with Binter Canarias to identify credit card data touchpoints across the airline's information infrastructure, enabling exhaustive mapping of payment flows inside their environment. That identification supported the tokenization approach, which reduced direct exposure to cardholder data and supported PCI DSS compliance. Operational coverage focused on corporate travel procurement and the IT domains that host payment endpoints in Spain.
As IT Systems Director Hector Reboso noted, Amadeus Travel Payments' tokenization service keeps our customer data safe and our information systems fully PCI DSS compliant, while allowing us to maintain our IT infrastructure the way we want. Binter Canarias Amadeus e-Travel Management Travel Management supports corporate travel procurement, payments and compliance functions.
|
AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| iAdvize | Legacy | iAdvize Conversational Platform | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, Binter Canarias deployed iAdvize Conversational Platform on its public website to introduce real-time customer engagement capabilities. The iAdvize Conversational Platform is used as a Chatbots and Conversational AI solution to support customer service and online sales interactions, providing a customer-facing web chat layer across the airline's digital channels.
The implementation focuses on web-based conversational touchpoints for passenger inquiries and booking support, aligning online chat with the contact center user base. The deployment leverages category-aligned capabilities such as a web chat widget, live agent messaging, visitor engagement and profiling, routing to agents, and conversational automation to manage common inquiries. Operational coverage centers on passenger-facing functions including customer service and reservations, and governance and conversation tuning typically sit with customer service operations to align chat workflows with airline service processes.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Bonitasoft | Legacy | Bonita Process Mining | Process Mining | Analytics and BI | n/a | 2017 | 2017 |
In 2017 Binter Canarias implemented Bonita Process Mining with Atlantis Technology, a software development company that is part of the Binter Group and an integrating partner of Bonitasoft, to accelerate process modeling and continuous improvement across the airline. The deployment targeted the Bonita Process Mining application as the foundation for capturing process flows and operational variants within Binter airline operations.
The implementation focused on process discovery and modeling capabilities native to the Process Mining category, with configuration of visual process maps, variant analysis, and monitoring dashboards to surface bottlenecks and variation. Bonita Process Mining was instrumented to support iterative process redesign and to feed continuous improvement workflows, enabling development teams and operations analysts to validate models against observed execution data.
Atlantis Technology led the rollout and worked with Binter teams to operationalize governance around modeled processes and continuous improvement cycles. Alberto Pérez Head of Development Projects at Atlantis Technology stated that Bonita and the continuous improvement of processes have been important, noting that Bonita provided an efficient and flexible solution and delivered very good results for modeling Binter processes.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2015 | 2015 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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CRM | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
|
2018 | 2018 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2016 | 2016 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Binter Canarias
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Binter Canarias Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
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FAQ - APPS RUN THE WORLD Binter Canarias Technographics
Binter Canarias is a Transportation organization based in Spain,
with around 400 employees and annual revenues of $45.0 million.
Binter Canarias operates a diverse technology stack with applications such as
Amadeus e-Travel Management, iAdvize Conversational Platform and Bonita Process Mining,
covering areas like Travel Management, Chatbots and Conversational AI and Process Mining.
Binter Canarias has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Amadeus IT Group, iAdvize and Bonitasoft.
Binter Canarias recently adopted applications including
Amazon EC2 in 2020, Hubspot CRM in 2019 and Amadeus e-Travel Management in 2018,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Binter Canarias’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Binter Canarias’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Binter Canarias technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.