Birkenstock Orthopaedie GmbH and Co. KG
Birkenstock Campus,
Neustadt/Wied, 53577,
Germany
Neustadt/Wied, 53577,
Germany
49 2683 9359-0
Retail
Birkenstock Orthopaedie GmbH and Co. KG Technographics
Birkenstock Orthopaedie GmbH and Co. KG Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Birkenstock Orthopaedie GmbH and Co. KG and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3800 Birkenstock Orthopaedie GmbH and Co. KG employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Birkenstock Orthopaedie GmbH and Co. KG has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, SAP SuccessFactors Recruiting for Recruiting, Applicant Tracking System in 2015, SAP Apparel and Footwear (SAP AFS) for Retail Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Birkenstock Orthopaedie GmbH and Co. KG is running and its propensity to invest more and deepen its relationship with SAP , Alfahosting , Amazon Web Services (AWS) or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Birkenstock Orthopaedie GmbH and Co. KG revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Birkenstock Orthopaedie GmbH and Co. KG intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Birkenstock Orthopaedie GmbH and Co. KG Tech Stack and Enterprise Applications
Birkenstock Orthopaedie GmbH and Co. KG ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018 Birkenstock Orthopaedie GmbH and Co. KG implemented SAP S/4 HANA to centralize ERP Financial processes across its commercial operations. The engagement centered on developing a universal SD concept based on SAP S/4 HANA and delivering the S/4 HANA implementation for ERP Financial control and transactional processing.
The implementation focused on SAP Sales and Distribution, harmonizing SAP SD configuration to support standardized order to cash workflows including order management, pricing, delivery processing and billing. SAP S/4 HANA served as the core application platform, with SD design aligned to S/4 native data models and master data governance to reduce process variation across selling channels.
Integration work explicitly covered close alignment with MM, WM, FI/CO and PO functional areas, reflecting a cross module S/4 architecture rather than discrete point solutions. Operational scope included sales, logistics and accounting stakeholders, and the SD concept was created through ongoing collaboration with solution architects and the named module owners to ensure end to end transaction consistency.
Governance and rollout efforts emphasized process harmonization and role based ownership, with the universal SD concept used as the baseline for control points and change management. The implementation approach required coordinated workshops with sales, logistics, accounting and technical teams to finalize SD requirements, validate interfaces to MM, WM and FI/CO and prepare the landscape for phased cutover to SAP S/4 HANA.
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Birkenstock Orthopaedie GmbH and Co. KG HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP SuccessFactors Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2015 | 2015 |
In 2015, Birkenstock Orthopaedie GmbH and Co. KG implemented SAP SuccessFactors Recruiting. SAP SuccessFactors Recruiting operates as the company’s Recruiting,Applicant Tracking System and is embedded on the Birkenstock careers website to publish vacancies and capture candidate applications directly into the ATS.
The implementation concentrated on core recruiting capabilities typical of an enterprise ATS, including requisition management, configurable job posting templates, candidate profile and resume capture, application form configuration, and workflow-driven applicant tracking. Recruiter and hiring manager roles were configured to manage pipelines, record interview feedback, and progress candidates through staged hiring statuses inside SAP SuccessFactors Recruiting.
Operational coverage focused on central HR talent acquisition teams with coordination for retail store hiring, aligning store-level vacancy creation with corporate approval workflows. The integration between the careers site and SAP SuccessFactors Recruiting centralizes application intake, enabling consistent shortlisting and status updates across hiring channels.
Governance emphasized role-based access controls, standardized requisition-to-hire approval chains, and process orchestration for candidate status transitions. The deployment standardized recruiting workflows and career site orchestration to centralize applicant tracking and operationalize hiring practices within the organization.
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Birkenstock Orthopaedie GmbH and Co. KG ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Apparel and Footwear (SAP AFS) | Retail Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Birkenstock Orthopaedie GmbH and Co. KG deployed SAP Apparel and Footwear, SAP AFS, to support Retail Management across merchandise, procurement and store operations. The implementation centered on embedding the SAP Apparel and Footwear solution alongside core SAP application management responsibilities to align product master, assortment and store replenishment workflows with materials, warehouse and quality processes.
Configuration work included integration points and data flows between SAP Apparel and Footwear, SAP materials management, warehouse management and quality management modules, reflecting the stated responsibility for MM, WM and QM. Functional scope emphasized product master data harmonization, inventory visibility for footwear SKUs, warehouse task orchestration and quality inspection steps typical of apparel and footwear retail operations.
Operational ownership rested with the Team Lead SAP Application Management who managed and coordinated consultants and developers while maintaining SAP applications MM, WM and QM together with SAP AFS. That role provided centralized application governance for patching, transport management and configuration control, and acted as the coordination node between development, consultants and business process owners in procurement, warehouse and quality.
Governance and workflow restructuring focused on application-level change control and role-based operational support to sustain retail merchandising and distribution processes. The narrative reflects a deliberate alignment of SAP Apparel and Footwear, SAP AFS, with enterprise SAP modules and an application management model that coordinates consultants, developers and business functions to uphold Retail Management operations.
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Birkenstock Orthopaedie GmbH and Co. KG IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Birkenstock Orthopaedie GmbH and Co. KG
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Head of SAP Operations, SAP Competence Center | Director | IT | |
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Team Lead SAP Basis, BW & APO | Manager | IT | |
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Deputy Head of SAP Competence Center | Director | IT | |
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IT Senior Project Manager (SAP) | Manager | IT | |
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SAP Application Manager SD / Retail | Manager | IT | |
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Apps Being Evaluated by Birkenstock Orthopaedie GmbH and Co. KG Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Birkenstock Orthopaedie GmbH and Co. KG IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Birkenstock Orthopaedie GmbH and Co. KG digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Birkenstock Orthopaedie GmbH and Co. KG Technographics
Birkenstock Orthopaedie GmbH and Co. KG is a Retail organization based in Germany,
with around 3800 employees and annual revenues of $500.0 million.
Birkenstock Orthopaedie GmbH and Co. KG operates a diverse technology stack with applications such as
SAP S/4 HANA, SAP SuccessFactors Recruiting and SAP Apparel and Footwear (SAP AFS),
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Retail Management.
Birkenstock Orthopaedie GmbH and Co. KG has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP.
Birkenstock Orthopaedie GmbH and Co. KG recently adopted applications including
Amazon EC2 in 2020, Microsoft Azure Cloud Services in 2020 and Amazon CloudFront in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Birkenstock Orthopaedie GmbH and Co. KG’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Birkenstock Orthopaedie GmbH and Co. KG’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Birkenstock Orthopaedie GmbH and Co. KG technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.