Birmingham, B1 2EA,
United Kingdom
B:Music Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by B:Music and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 244 B:Music employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that B:Music has purchased the following applications: Spektrix Marketing for Account Based Marketing in 2021, DigitalOcean Droplets for Application Hosting and Computing Services in 2021, New Relic APM for Application Performance Management in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems B:Music is running and its propensity to invest more and deepen its relationship with Spektrix , DigitalOcean , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing B:Music revenues, which have grown to $16.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for B:Music intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Spektrix | Legacy | Spektrix Marketing | Account Based Marketing | CRM | n/a | 2021 | 2021 | In 2021, B:Music implemented Spektrix Marketing to provide Account Based Marketing capabilities on its public website. The deployment placed Spektrix Marketing at the center of web-driven audience engagement, enabling the organization to surface targeted messaging and orchestrate digital campaigns tied to site interactions. Spektrix Marketing was configured to support core ABM workflows typical of the category, including contact segmentation, campaign orchestration, and web-triggered personalization. The configuration emphasized profile enrichment through web event capture and rule-based audience targeting to align outreach with visitor behavior. The implementation is instrumented directly on B:Music’s website, with Spektrix Marketing capturing web events and maintaining the marketing profile store used for campaign delivery. No other system integrations were specified in the source, so operational integration outside the website was not documented. Operational ownership and governance were oriented to marketing and digital channels, with campaign management and audience segmentation controlled through Spektrix Marketing. Rollout and configuration focused on site-level use cases, aligning the Company Spektrix Marketing Account Based Marketing relationship with marketing and digital engagement functions. | |
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Customer Engagement | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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| DigitalOcean | Legacy | DigitalOcean Droplets | Application Hosting and Computing Services | IaaS | n/a | 2021 | 2021 | ||
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| New Relic | Legacy | New Relic APM | Application Performance Management | ITSM | n/a | 2023 | 2023 |
Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Application, Web and Enterprise Search | Content Management |
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2023 | 2023 |
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Web Content Management | Content Management |
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2021 | 2021 |
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Web Content Management | Content Management |
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2024 | 2024 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Collaboration | Collaboration |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
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Transactional Email | PaaS |
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2021 | 2021 |
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| Date | Company | Status | Vendor | Product | Category | Market |
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