London, SE1 0SU,
United Kingdom
Brands2Life Technographics
Brands2Life Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Brands2Life and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 124 Brands2Life employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Brands2Life has purchased the following applications: Slack Connect for Collaboration in 2022, Salesforce Pardot for Marketing Automation in 2017, Freshservice for IT Service Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Brands2Life is running and its propensity to invest more and deepen its relationship with Salesforce , Microsoft , ResponseSource or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Brands2Life revenues, which have grown to $22.7 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Brands2Life intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Brands2Life Tech Stack and Enterprise Applications
Brands2Life Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Slack Connect | Collaboration | Collaboration | n/a | 2022 | 2022 |
In 2022, Brands2Life implemented Slack Connect as its Collaboration platform. The deployment uses Slack Connect and visible Slack functionality on the company website to extend real time messaging to client interactions, while the cloud SaaS workspace supports internal communications across account teams, PR, creative and operations in the United Kingdom.
Functional coverage centers on channels, direct messaging, guest user access through Slack Connect, file sharing and workspace administration, reflecting standard Collaboration category capabilities. Governance emphasis is on workspace administration and channel level controls to manage external client connections and guest roles, and the implementation positions Brands2Life Slack Connect Collaboration as the primary system for agency communications and client facing engagement on the website.
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Collaboration | Collaboration |
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2015 | 2015 |
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Brands2Life CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Pardot | Marketing Automation | CRM | n/a | 2017 | 2017 |
In 2017, Brands2Life implemented Salesforce Pardot for Marketing Automation on its website. Brands2Life uses Salesforce Pardot for Marketing Automation to support marketing and demand generation functions, centering on web lead capture and automated nurture workflows.
The deployment embeds Salesforce Pardot tracking and form assets on brands2life.com to capture visitor behavior, progressive profiling, and form submissions, and to drive automated email sequences, segmentation, lead scoring, and engagement programs consistent with Marketing Automation capabilities. Operational ownership is held by the marketing team, with governance focused on campaign asset control, permissioned sending, and lead lifecycle orchestration to support campaign orchestration and handoff processes.
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PR and Media Communication | CRM |
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2022 | 2022 |
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Brands2Life ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Freshworks | Legacy | Freshservice | IT Service Management | ITSM | n/a | 2022 | 2022 |
In 2022, Brands2Life deployed Freshservice to deliver IT Service Management capabilities. The implementation is surfaced on the company website, indicating a public facing service portal for ticket submission and knowledge access tied to the Freshservice application.
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Brands2Life IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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IT Decision Makers and Key Stakeholders at Brands2Life
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Brands2Life Executives
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-10-09 | Brands2Life | Evaluated | Mentimeter | Mentimeter | Survey and Questionnaire | Collaboration |