Breitling
Leon Breitling-Strasse 2,
Grenchen, 2540,
Switzerland
Grenchen, 2540,
Switzerland
41 32 654 54 54
Retail
Breitling Technographics
Breitling Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Breitling and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1956 Breitling employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Breitling has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, Sourcemap Blockchain for Blockchain Platform in 2022, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Breitling is running and its propensity to invest more and deepen its relationship with SAP , Klarna , Sourcemap or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Breitling revenues, which have grown to $940.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Breitling intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Breitling Tech Stack and Enterprise Applications
Breitling ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP | n/a | 2018 | 2019 |
In 2018, Breitling implemented SAP S/4 HANA. The SAP S/4 HANA deployment at Breitling focused on the company s core finance environment and was categorized as ERP Financial, consolidating transactional finance and ledger processing for the organization.
Configuration centered on SAP S/4 HANA financial modules, including general ledger accounting, accounts payable, accounts receivable, asset accounting, financial close orchestration, and treasury and cash management. Implementation work leveraged S/4 HANA fiscal architecture patterns such as the universal journal and simplified data model to reduce reconciliation points and to centralize financial ledgers and reporting structures.
Operational scope emphasized corporate finance and accounting functions, standardizing chart of accounts and financial master data governance to support statutory close and management reporting. Governance and process changes included formalized change control for finance configurations, role based segregation of duties in the ERP Financial controls, and staged cutover planning to align month end and statutory close cycles with the new system.
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Payment Processing | ERP |
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2021 | 2021 |
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Breitling Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sourcemap | Legacy | Sourcemap Blockchain | Blockchain Platform | Blockchain | n/a | 2022 | 2022 |
In 2022 Breitling implemented Sourcemap Blockchain, a Blockchain Platform, to deliver verified raw material to finished product traceability for the Super Chronomat Automatic 38 Origins. Sourcemap Blockchain was used to instrument supply chain provenance and to produce data required for on-chain product identities in the luxury watch product line.
Sourcemap provided traceability capabilities that documented artisanal gold and lab-grown diamond provenance, and these traceability records were integrated with Arianee’s blockchain backed NFTs to create on-chain digital product passports. The implementation connected Sourcemap Blockchain traceability outputs with Arianee NFT issuance, enabling on-chain provenance statements tied to individual watch units.
The scope covered Breitling’s luxury watches from Switzerland to global markets and impacted supply chain and product traceability, as well as customer engagement and NFT distribution processes. The program delivered on-chain provenance for specified raw materials and supported Breitling’s NFT distribution and customer engagement workflow in 2022, with Sourcemap Blockchain acting as the traceability backbone.
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Breitling Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Breitling implemented Microsoft 365 for Collaboration. Breitling uses Microsoft 365 on their website and as a cloud SaaS collaboration platform to support content workflows, document editing, and internal communications. Breitling Microsoft 365 Collaboration supports corporate content and communications business functions.
Deployment is delivered through Microsoft cloud services, providing centrally managed tenant controls, document management and unified communication capabilities that are typical for Collaboration platforms. The implementation exposes content workflows tied to public site content and internal team collaboration, and it uses cloud identity and access controls for governance of publishing rights and user access. Operational scope centers on corporate teams responsible for brand content and communications across Breitling retail operations.
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Breitling eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2019 | 2019 |
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Breitling CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2022 | 2022 |
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Customer Analytics | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Breitling EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Environmental, Social, and Governance (ESG) | EPM |
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2021 | 2021 |
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Breitling ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Breitling TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Breitling PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2020 | 2020 |
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Breitling IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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Breitling CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Breitling
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Breitling Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Breitling IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Breitling digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Breitling Technographics
Breitling is a Retail organization based in Switzerland,
with around 1956 employees and annual revenues of $940.0 million.
Breitling operates a diverse technology stack with applications such as
SAP S/4 HANA, Sourcemap Blockchain and Microsoft 365,
covering areas like ERP Financial, Blockchain Platform and Collaboration.
Breitling has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Sourcemap and Microsoft.
Breitling recently adopted applications including
Teads Platform in 2023, Sourcemap Blockchain in 2022 and Aircall in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Breitling’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Breitling’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Breitling technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.