Grenchen, 2540,
Switzerland
Breitling Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Breitling and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1956 Breitling employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Breitling has purchased the following applications: SAP S/4 HANA for ERP Financial in 2018, Sourcemap Blockchain for Blockchain Platform in 2022, Microsoft 365 for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Breitling is running and its propensity to invest more and deepen its relationship with SAP , Klarna , Sourcemap or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Breitling revenues, which have grown to $940.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Breitling intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP S/4 HANA | ERP Financial | ERP Financial Management | n/a | 2018 | 2019 |
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Payment Processing | ERP Financial Management |
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2021 | 2021 |
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Blockchain
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sourcemap | Legacy | Sourcemap Blockchain | Blockchain Platform | Blockchain | n/a | 2022 | 2022 |
In 2022 Breitling implemented Sourcemap Blockchain, a Blockchain Platform, to deliver verified raw material to finished product traceability for the Super Chronomat Automatic 38 Origins. Sourcemap Blockchain was used to instrument supply chain provenance and to produce data required for on-chain product identities in the luxury watch product line.
Sourcemap provided traceability capabilities that documented artisanal gold and lab-grown diamond provenance, and these traceability records were integrated with Arianee’s blockchain backed NFTs to create on-chain digital product passports. The implementation connected Sourcemap Blockchain traceability outputs with Arianee NFT issuance, enabling on-chain provenance statements tied to individual watch units.
The scope covered Breitling’s luxury watches from Switzerland to global markets and impacted supply chain and product traceability, as well as customer engagement and NFT distribution processes. The program delivered on-chain provenance for specified raw materials and supported Breitling’s NFT distribution and customer engagement workflow in 2022, with Sourcemap Blockchain acting as the traceability backbone.
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2018 | 2018 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2019 | 2019 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Call Center | CRM |
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2022 | 2022 |
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Customer Analytics | CRM |
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2021 | 2021 |
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Customer Experience | CRM |
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2020 | 2020 |
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Customer Experience | CRM |
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2021 | 2021 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Marketing Analytics, Data Management Platform | CRM |
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2023 | 2023 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Environmental, Social, and Governance (ESG) | EPM |
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2021 | 2021 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
|
2018 | 2018 |
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IT Service Management | ITSM |
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2021 | 2021 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Transactional Email | PaaS |
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2020 | 2020 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2013 | 2013 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2015 | 2015 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Secure Email Gateways (SEGs) | CyberSecurity |
|
2020 | 2020 |
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| First Name | Last Name | Title | Function | Department | Phone | |
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| Date | Company | Status | Vendor | Product | Category | Market |
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