Conforama Suisse
Conforama Suisse Technographics
Conforama Suisse Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Conforama Suisse and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1000 Conforama Suisse employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Conforama Suisse has purchased the following applications: Microsoft 365 for Collaboration in 2015, SAP Commerce Cloud (ex Hybris) for eCommerce in 2021, Hotjar for Customer Experience in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Conforama Suisse is running and its propensity to invest more and deepen its relationship with Microsoft , Peoplefone , SAP or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Conforama Suisse revenues, which have grown to $250.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Conforama Suisse intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Conforama Suisse Tech Stack and Enterprise Applications
Conforama Suisse Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Conforama Suisse implemented Microsoft 365 to centralize collaboration across its Swiss retail organization. The deployment aligned Microsoft 365 with Conforama Suisse business functions in corporate communications, merchandising coordination, store operations, and ecommerce support, using the Microsoft 365 Collaboration suite to standardize productivity and communication workflows for roughly 1000 employees.
Microsoft 365 was provisioned with core Collaboration capabilities, including Exchange Online for email, SharePoint Online for intranet and content publishing, OneDrive for file synchronization, Microsoft Teams for real time collaboration, and Office desktop and web applications for knowledge worker productivity. Configuration work emphasized centralized tenant provisioning, role based user provisioning across corporate and store roles, site templates for merchandising and marketing teams, and document lifecycle policies to enforce information governance.
The implementation extended Microsoft 365 presence into Conforama Schweiz public web properties to surface published content and enable document driven customer and vendor interactions, while operational coverage focused on Switzerland across headquarters and retail locations. Governance introduced standardized user access controls, content publishing workflows for web and intranet channels, and centralized administration for ongoing user and content management under the Microsoft 365 Collaboration model.
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PBX, VoiP and Phone Systems | Collaboration |
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2023 | 2023 |
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Conforama Suisse eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Commerce Cloud (ex Hybris) | eCommerce | eCommerce | n/a | 2021 | 2021 |
In 2021 Conforama Suisse deployed SAP Commerce Cloud (ex Hybris) to power its eCommerce storefront. The deployment targeted the public website conforama.ch and centralized online product presentation for the Swiss retail market, aligning with the company operational footprint and online merchandising needs.
SAP Commerce Cloud (ex Hybris) was configured to deliver core eCommerce capabilities, including product catalog management, storefront rendering, content management, personalized merchandising, site search and checkout orchestration. Implementation work followed standard SAP Commerce Cloud extension and storefront templating patterns, with commerce APIs and web services supporting shopping cart and order flows, and catalog modeling used to structure assortments and pricing rules.
Operational coverage focused on online merchandising, eCommerce operations, marketing and customer service teams in Switzerland, with the deployment scoped to the corporate website. Governance emphasized commerce release cycles and catalog governance, enabling staged content and promotion pushes together with formal change control for storefront updates.
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eCommerce | eCommerce |
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2024 | 2024 |
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Personalization and Product Recommendations | eCommerce |
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2021 | 2021 |
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Conforama Suisse CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Contentsquare | Legacy | Hotjar | Customer Experience | CRM | n/a | 2022 | 2022 |
In 2022 Conforama Suisse implemented Hotjar on its public website to strengthen Customer Experience across its Swiss ecommerce presence. The deployment focuses on on-site behavior capture and qualitative feedback to inform UX and digital merchandising decisions.
Hotjar was instrumented via the vendor provided client side JavaScript snippet and configured to collect session recordings, heatmaps, on-page feedback widgets, and short surveys, together with funnel and form analysis capabilities typical of Hotjar. Configuration targeted key commerce flows including product listings, product detail pages, and checkout paths to surface usability friction and conversion obstacles. The implementation emphasizes browser side event capture and aggregated visualizations for product and UX teams.
Operational ownership aligns to digital commerce, UX research, and marketing teams within Conforama Suisse, with data access scoped to those groups for behavioral analysis and prioritization workflows. Governance includes privacy and consent controls and retention settings to meet Swiss privacy expectations and to limit personal data processing, consistent with Customer Experience tooling best practices. Hotjar is used as a qualitative layer alongside quantitative analytics to guide site iteration and customer feedback collection.
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Customer Support | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2013 | 2013 |
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Conforama Suisse ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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IT Service Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2021 | 2021 |
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Conforama Suisse IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Conforama Suisse
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Conforama Suisse Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Conforama Suisse IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Conforama Suisse digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Conforama Suisse Technographics
Conforama Suisse is a Retail organization based in Switzerland,
with around 1000 employees and annual revenues of $250.0 million.
Conforama Suisse operates a diverse technology stack with applications such as
Microsoft 365, SAP Commerce Cloud (ex Hybris) and Hotjar,
covering areas like Collaboration, eCommerce and Customer Experience.
Conforama Suisse has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, SAP and Contentsquare.
Conforama Suisse recently adopted applications including
CapInfo Cap E-Commerce in 2024, Peoplefone Softphone in 2023 and Hotjar in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Conforama Suisse’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Conforama Suisse’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Conforama Suisse technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.