Converse
Converse Technographics
Converse Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Converse and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5500 Converse employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Converse has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2010, LiveHire ATS for Applicant Tracking System in 2023, SAP Apparel and Footwear (SAP AFS) for Retail Management in 2016 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Converse is running and its propensity to invest more and deepen its relationship with SAP , Adyen , Apple or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Converse revenues, which have grown to $2.00 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Converse intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Converse Tech Stack and Enterprise Applications
Converse ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2010 | 2011 |
In 2010, Converse implemented SAP ERP ECC 6.0 as its ERP Financial platform and executed a worldwide global roll out spanning all regions over a year. The SAP ERP ECC 6.0 deployment supported enterprise procurement and supply planning workflows and was coordinated through extended testing and go live activities across regional teams.
The implementation emphasized purchase order management and factory capacity planning, with Converse managing a global monthly PO buy in SAP of up to 10 million units and processing PO placements for North America sales order coverage of roughly 2.5 million units. Functional usage included compile-and-rollup forecasting at subcategory seasonal milestones, creation and distribution of BI reports for daily and monthly PO tracking and delivery, and operational control of factory minimums and acceptance through liaison factory teams.
Operational coverage included global supply and demand planning, procurement execution, factory operations coordination, and BI reporting for planning and delivery workflows. The program also encompassed a factory floor EEM upgrade implementation, completed end to end in eight weeks, reflecting a mix of ERP application configuration and shop floor system work.
Governance centered on coordinated testing, go live orchestration, and process standardization, with supply planners driving lean process improvements and automation. One explicit automation outcome was an Excel macro for monthly buy forms which reduced a two hour manual task to about two minutes, demonstrating targeted efficiency gains within the SAP ERP ECC 6.0 driven ERP Financial environment.
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ERP Financial | ERP |
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2024 | 2025 |
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Expense Management | ERP |
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2014 | 2014 |
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Payment Processing | ERP |
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2019 | 2019 |
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Payment Processing | ERP |
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2021 | 2021 |
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Converse HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LiveHire | Legacy | LiveHire ATS | Applicant Tracking System | HCM | n/a | 2023 | 2023 |
Converse implemented LiveHire ATS in 2023 as its Applicant Tracking System and published the LiveHire ATS experience directly on the Converse website to manage external applicant flows. The implementation is positioned as the public facing recruitment channel for job postings and candidate submissions on converse.com.
Deployment was configured as a cloud-hosted Applicant Tracking System embedded into the corporate career site, handling requisition creation, job posting distribution to the career page, candidate intake forms, and structured application workflows. Functional capabilities in use include candidate profile capture, applicant tracking across defined hiring stages, interview scheduling orchestration, and recruiter-facing pipelines and shortlisting tools consistent with Applicant Tracking System workflows.
Operational coverage centers on Talent Acquisition and HR hiring processes, with the LiveHire ATS used by recruiting teams and hiring managers to centralize candidate experience and requisition management. The LiveHire ATS connection to the Converse website indicates a career site integration pattern, maintaining public job visibility and a single point for inbound applications.
Governance and process changes emphasize standardized posting templates, role based access for recruiters and hiring managers, and workflow rules for stage progression and candidate communications. Configuration work focused on aligning hiring stages and permissions within LiveHire ATS to existing recruiting practices without naming any third party integrations beyond the website embedding.
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Employee Experience | HCM |
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2018 | 2018 |
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Recruiting, Applicant Tracking System | HCM |
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2015 | 2015 |
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Recruiting, Applicant Tracking System | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2012 | 2012 |
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Workforce Management | HCM |
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2012 | 2012 |
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Workforce Management | HCM |
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2016 | 2016 |
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Workforce Scheduling | HCM |
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2012 | 2012 |
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Converse ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Apparel and Footwear (SAP AFS) | Retail Management | ERP Services and Operations | n/a | 2016 | 2016 |
In 2016, Converse implemented SAP Apparel and Footwear (SAP AFS) as a core component of its Retail Management program. The initiative focused on standardizing merchandising and inventory planning workflows to align Materials Management, Purchasing and Inventory teams with a unified retail operations platform.
The implementation configured SAP AFS alongside SAP MM, SD and FI functional modules, with extensions to EWM and PP for inventory orchestration and fulfillment touchpoints. Development emphasized ABAP-based RICEFW artifacts including reports, interfaces, conversions, enhancements and Adobe forms, using ABAP Objects and the SAP Workflow Framework to automate procurement and replenishment processes.
The technical architecture included SAP ECC 6.0 on SAP HANA DB and used IDocs, BAPIs and RFCs for system-to-system integration, with SLT available for data replication. SAP Cloud Platform, SAP Fiori and SAP Analytics were used for extensions, user experience and reporting, while RESTful OData services and SOAP web services provided API surfaces for commerce and supply chain integrations.
Governance and rollout relied on close collaboration between engineering and business stakeholders in Materials Management, Purchasing and Inventory, with change management tracked through ALM and ServiceNow and local ABAP engineering capacity in Atlanta to support ongoing customization. The deployment concentrated on merchandising, procurement, inventory and fulfillment business functions within Converse retail operations.
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Retail Management | ERP Services and Operations |
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2025 | 2026 |
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Converse AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Chatbots and Conversational AI | AI-Powered Application |
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2019 | 2019 |
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Chatbots and Conversational AI | AI-Powered Application |
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2023 | 2023 |
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Converse Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2019 | 2019 |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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Collaboration | Collaboration |
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2017 | 2017 |
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Converse eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce Fraud Protection | eCommerce |
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2021 | 2021 |
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eCommerce | eCommerce |
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2013 | 2013 |
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eCommerce | eCommerce |
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2013 | 2013 |
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Personalization and Product Recommendations | eCommerce |
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2016 | 2016 |
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Personalization and Product Recommendations | eCommerce |
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2019 | 2019 |
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Converse CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Data Platform | CRM |
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2013 | 2013 |
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Customer Experience | CRM |
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2018 | 2018 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Analytics | CRM |
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2013 | 2013 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2015 | 2015 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Tag Management | CRM |
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2017 | 2017 |
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Converse ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2016 | 2016 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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Converse Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procurement | Procurement |
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2010 | 2010 |
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Supplier Relationship Management | Procurement |
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2010 | 2010 |
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Converse IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Converse CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2017 | 2017 |
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Converse Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IoT Platform | Internet of Things |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Converse
| First Name | Last Name | Title | Function | Department | Phone | |
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Senior Sales Director | Director | Sales | |
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VP GM Global Sales | VP | Sales | |
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Vice President of Sales | VP | Sales | |
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Director, Merchandising Operations | Director | Finance | |
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VP Global Operations | VP | Operations | |
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VP & GM, Global Partner Markets | VP | Marketing | |
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VP Merchandising and Sales | VP | Sales | |
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VP Human Resources | VP | HR | |
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NIKE Director Global Talent Practices / Talent Management CONVERSE | Director | HR | |
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Accounts Payable Manager | Manager | Finance | |
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Senior Director - Global Sourcing & Manufacturing | Director | Procurement | |
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Director of IT Supply Chain Fulfillment | Director | Supply Chain | |
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Supply Chain Systems Manager | Manager | Supply Chain | |
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Manager Global Supply Planning | Manager | Supply Chain | |
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CFO | CXO | Finance | |
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Director of Finance and Accounting | Director | Finance | |
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Director of International Finance | Director | Finance | |
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Global Accounting Director | Director | Finance | |
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Sr. Director Global Workforce Planning | Director | HR | |
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Chief Operating Officer | CXO | Finance | |
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Vice President, Global HRBP Converse | VP | HR | |
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Human Resources Director | Director | HR | |
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Director Business HR | Director | HR | |
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Senior Director - HRBP | Director | HR | |
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Manager of Labor Optimization | Manager | HR | |
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CFO | CXO | Finance | |
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Director Technology Operations | Director | IT | |
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Director, Digital Product Management | Director | IT | |
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Apps Being Evaluated by Converse Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Converse IT executives and key decision makers. This section highlights Converse's latest recorded technology evaluations, including Klaviyo for Marketing Automation on 2024-12-03 and SoundHound Houndify AI Platform for Cognitive Computing on 2024-08-21. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Converse digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-12-03 | Converse | Evaluated | Klaviyo | Klaviyo | Marketing Automation | CRM |
| 2024-08-21 | Converse | Evaluated | SoundHound Inc. | SoundHound Houndify AI Platform | Cognitive Computing | AI-Powered Application |
FAQ - APPS RUN THE WORLD Converse Technographics
Converse is a Retail organization based in United States,
with around 5500 employees and annual revenues of $2.00 billion.
Converse operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, LiveHire ATS and SAP Apparel and Footwear (SAP AFS),
covering areas like ERP Financial, Applicant Tracking System and Retail Management.
Converse has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and LiveHire.
Converse recently adopted applications including
SAP S/4HANA for Fashion and Vertical Business in 2025, SAP S/4 HANA in 2024 and LiveHire ATS in 2023,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Converse’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Converse’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Converse technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.