Cromwell
65 Chartwell Dr,
Leicester, LE18 2FS,
United Kingdom
Leicester, LE18 2FS,
United Kingdom
44 80 033-8877
Distribution
Cromwell Technographics
Cromwell Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Cromwell and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1400 Cromwell employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Cromwell has purchased the following applications: Merlin ERP for ERP Financial in 2013, eArcu ATS & Onboarding for Applicant Tracking System, Onboarding in 2020, Zoovu for Chatbots and Conversational AI in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Cromwell is running and its propensity to invest more and deepen its relationship with Merlin Business Software , PageUp , Zellis or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Cromwell revenues, which have grown to $320.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Cromwell intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Cromwell Tech Stack and Enterprise Applications
Cromwell ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Merlin Business Software | Legacy | Merlin ERP | ERP Financial | ERP | n/a | 2013 | 2013 |
In 2013 Cromwell implemented Merlin ERP, an ERP Financial application from Merlin Business Software. Merlin ERP serves as the company wide financial backbone for Cromwell's Distribution operations in the United Kingdom, where the business employs about 1,400 staff and reports 320000000 in revenue.
The deployed architecture centers on a PostgreSQL database backend and a Windows development stack, with primary application development executed in Visual Studio using VB.Net. Ongoing engineering activity includes creating PostgreSQL tables, triggers and functions, refining the database schema, archiving aged data and participating in validation testing for PostgreSQL upgrades, all operating within the Merlin ERP environment.
Functional focus aligns to core ERP Financial responsibilities, covering general ledger administration, accounts payable and accounts receivable workflows, and financial reporting as part of the broader operational record set used by distribution and finance teams. The in-house technical team provides unit testing and incremental feature development on Merlin ERP, with code changes and small adjustments delivered as part of a regular support cadence.
Governance and operational practices emphasize hands on application support and iterative development, with a Senior Business Systems Developer embedded in business meetings, conducting unit testing and assisting with platform upgrades. The technical profile also shows skill expansion into PHP to broaden development capability for future Merlin ERP enhancements.
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Cromwell HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PageUp | Legacy | eArcu ATS & Onboarding | Applicant Tracking System, Onboarding | HCM | n/a | 2020 | 2020 |
In 2020, Cromwell implemented eArcu ATS & Onboarding as its Applicant Tracking System,Onboarding on the company careers website. The rollout used eArcu eRecruitment Evolved to publish vacancies and capture candidate applications directly through Cromwell's public careers portal, positioning the platform as the primary system for applicant intake and onboarding task orchestration.
Cromwell uses eArcu ATS & Onboarding to support Talent Acquisition and HR business functions, with hiring managers and HR teams operating requisition creation, applicant screening, interview scheduling, offer management, and onboarding checklist workflows. Configuration emphasized standard ATS and onboarding modules including job requisition templates, application forms, configurable candidate stages, offer workflows, and onboarding task lists, and governance focused on HR-controlled workflow configuration and hiring manager access policies to centralize recruitment operations and candidate data management.
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Core HR | HCM |
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2021 | 2021 |
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Employee Self Service | HCM |
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2020 | 2020 |
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Payroll | HCM |
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2021 | 2021 |
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Cromwell AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoovu | Legacy | Zoovu | Chatbots and Conversational AI | AI-Powered Application | n/a | 2021 | 2021 |
In 2021, Cromwell implemented Zoovu on its website. Cromwell implemented Zoovu, a Chatbots and Conversational AI application, to support online product guidance and ecommerce sales across its distribution storefront.
The Zoovu deployment centers on conversational UI and guided selling capabilities, including product finders, question driven configurators, and a managed knowledge base for content authoring. Zoovu is configured to surface product recommendations and contextual help within product pages and search flows on the website, with analytics and interaction logging available to digital commerce teams.
Operational ownership is aligned to digital commerce, merchandising, and customer support functions, with content governance and publish workflows assigned to product managers and catalog teams. The solution is embedded in Cromwell's website and integrated with the ecommerce front end and catalog presentation layer to orchestrate conversational flows during the shopping journey, aligning Zoovu Chatbots and Conversational AI with sales and support processes.
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Cromwell Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2021 | 2021 |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Cromwell Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2019 | 2019 |
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Cromwell Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Content Management | Content Management |
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2014 | 2015 |
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Cromwell eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Product Information Management | eCommerce |
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2014 | 2015 |
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Cromwell CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2018 | 2018 |
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Cromwell ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2019 | 2019 |
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Cromwell TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Cromwell PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2016 | 2016 |
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Cromwell IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Cromwell
| First Name | Last Name | Title | Function | Department | Phone | |
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Head of HR Operations | Director | HR | |
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Head of Talent & Organisational Development | Director | HR | |
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HR Business Partner | Manager | HR | |
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Chief People Officer | CXO | HR | |
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HR Business Partner | Manager | HR | |
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Strategic HR Business Partner | Manager | HR | |
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IT Director | Director | IT | |
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Managing Director | CXO | Operations | |
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Chief Financial Officer | CXO | Finance | |
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UK Operations Director | Director | Operations | |
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Apps Being Evaluated by Cromwell Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Cromwell IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Cromwell digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Cromwell Technographics
Cromwell is a Distribution organization based in United Kingdom,
with around 1400 employees and annual revenues of $320.0 million.
Cromwell operates a diverse technology stack with applications such as
Merlin ERP, eArcu ATS & Onboarding and Zoovu,
covering areas like ERP Financial, Applicant Tracking System, Onboarding and Chatbots and Conversational AI.
Cromwell has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Merlin Business Software, PageUp and Zoovu.
Cromwell recently adopted applications including
Amazon CloudFront in 2022, Zellis HCM Cloud in 2021 and Zellis ResourceLink in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Cromwell’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Cromwell’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Cromwell technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.