Dialog Direct
13700 Oakland Avenue,
Highland Park, 48203, MI,
United States
Highland Park, 48203, MI,
United States
1 800-523-5867
Professional Services
Dialog Direct Technographics
Dialog Direct Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Dialog Direct and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 5700 Dialog Direct employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Dialog Direct has purchased the following applications: Oracle NetSuite ERP for ERP Financial in 2015, ApplicantPool for Applicant Tracking System in 2012, Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) for Analytics and BI in 2015 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Dialog Direct is running and its propensity to invest more and deepen its relationship with Oracle , Microsoft , ApplicantPool or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Dialog Direct revenues, which have grown to $1.22 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Dialog Direct intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Dialog Direct Tech Stack and Enterprise Applications
Dialog Direct ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Oracle | Legacy | Oracle NetSuite ERP | ERP Financial | ERP | n/a | 2015 | 2015 |
In 2015, Dialog Direct implemented Oracle NetSuite ERP to standardize core finance systems across its organization. The Oracle NetSuite ERP deployment targeted ERP Financial functions to centralize general ledger, accounts payable, accounts receivable, fixed asset accounting and period close workflows for the company's finance organization.
The implementation used the cloud SaaS architecture of Oracle NetSuite ERP, with configuration of multi book accounting, chart of accounts harmonization, automated journal processing and role based controls to support centralized financial processes. Functional modules implemented included general ledger, accounts payable, accounts receivable, revenue recognition and financial reporting, leveraging configurable workflows and native audit trails to support month end close and statutory reporting.
Operational scope focused on finance and accounting teams across Dialog Direct, establishing centralized governance for chart of accounts, approval workflows and access controls. The rollout emphasized process standardization, accounting policy alignment and system driven controls to enable centralized transaction records and auditability through Oracle NetSuite ERP.
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ERP Financial | ERP |
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2014 | 2014 |
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Dialog Direct HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ApplicantPool | Legacy | ApplicantPool | Applicant Tracking System | HCM | n/a | 2012 | 2012 |
In 2012, Dialog Direct implemented ApplicantPool as its Applicant Tracking System. ApplicantPool is deployed as the public careers and application interface on Dialog Direct's website, with live job listings hosted at dialogdirect.applicantpool.com including US and Michigan postings. The deployment supports centralized posting and candidate intake for corporate recruiting activities. This configuration ties ApplicantPool Applicant Tracking System directly to the company career site to manage external applicant flows.
The implementation configures core Applicant Tracking System capabilities, including job requisition management, job posting and career site integration, candidate record and application form handling, and workflow-driven candidate status tracking. Standard recruiting workflows such as requisition approval routing, applicant screening queues and interview scheduling are reflected in the configuration. The ApplicantPool implementation also incorporates category-typical features for resume capture and candidate activity logging to support end-to-end hiring continuity.
Operationally the system serves Talent Acquisition and HR teams for requisition to hire processes, and it is surfaced on Dialog Direct's public career site to collect applications. Governance is expressed through role-based access controls and hiring manager workflow steps to manage candidate progression and maintain compliance for US job postings. The deployment centralizes candidate intake and supports recruiting operations across Dialog Direct's US hiring footprint.
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Dialog Direct Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Microsoft | Legacy | Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) | Analytics and BI | Analytics and BI | n/a | 2015 | 2018 |
In 2015, Dialog Direct implemented Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) as its Analytics and BI platform. The work focused on establishing a SQL Server centered reporting and analytics stack that combined reporting, ETL, and analytic modeling components to support business intelligence functions.
Implementation activities included creation and modification of SQL Server databases, tables, stored procedures, functions, and views to support reporting schemas and ETL staging areas. The team created, modified, and scheduled SSRS packages for operational reporting, and modified DTS and SSIS packages to orchestrate data movement and transformations. SSAS was provisioned within the Microsoft BI stack to support analytic models and multi dimensional analysis.
Alteryx served as an integrated data preparation and orchestration layer, with Alteryx processes taking input from SQL Server tables and views, text files, and Excel files, and producing outputs to SQL Server tables, text files, and Excel files. Processes invoked other Alteryx modules and called SQL Server stored procedures, and recurring Alteryx tasks were scheduled using Alteryx Scheduler. SSRS packages were also scheduled to support regular report delivery.
Operational governance included documenting new and existing processes, standardizing ETL patterns that call stored procedures, and maintaining SSRS package definitions and Excel pivot table reports as part of runbook documentation. The team modified and developed Excel pivot reports to support downstream analysis and captured process documentation to support maintenance and knowledge transfer.
Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting) was applied to Dialog Directs enterprise reporting and analytics, centralizing reporting workflows within the Analytics and BI layer. The implementation aligned SQL Server database development, Alteryx data preparation, ETL orchestration, and SSRS reporting into a cohesive reporting platform supporting business intelligence and reporting functions.
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Dialog Direct Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2021 | 2021 |
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Dialog Direct Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Document Management | Content Management |
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2014 | 2014 |
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Dialog Direct CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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CRM | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Dialog Direct IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Dialog Direct CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Dialog Direct
| First Name | Last Name | Title | Function | Department | Phone | |
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Vice President, Data Management and Analytics | VP | IT | |
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Vice President, Strategy and Analytics | VP | IT | |
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Director, Analytics and GIS | Director | IT | |
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President and Chief Executive Officer | CXO | Finance | |
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EVP, COO | VP | Finance | |
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Chief Technology Officer, CTO – Chief Information Security Officer, CISO | CXO | IT | |
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Director of Finance Systems & Processes | Director | IT | |
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Corporate Accounting Manager | Manager | Finance | |
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EVP and CFO | CXO | Finance | |
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Executive Vice President & Chief Information Officer | CXO | IT | |
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IT VP | VP | IT | |
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Assistant Controller | Director | Finance | |
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IT Manager | Manager | IT | |
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Procurement Specialist | Manager | Procurement | |
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VP Information Technology | VP | IT | |
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Apps Being Evaluated by Dialog Direct Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Dialog Direct IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Dialog Direct digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Dialog Direct Technographics
Dialog Direct is a Professional Services organization based in United States,
with around 5700 employees and annual revenues of $1.22 billion.
Dialog Direct operates a diverse technology stack with applications such as
Oracle NetSuite ERP, ApplicantPool and Microsoft BI (SSRS, SSAS, SSIS, SQL Server Reporting),
covering areas like ERP Financial, Applicant Tracking System and Analytics and BI.
Dialog Direct has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Oracle, ApplicantPool and Microsoft.
Dialog Direct recently adopted applications including
Microsoft 365 in 2021, Inspectlet Session Recording in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Dialog Direct’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Dialog Direct’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Dialog Direct technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.