Indianapolis Motor Speedway
4790 W 16th St,
Indianapolis, 46222, IN,
United States
Indianapolis, 46222, IN,
United States
1 317-492-8500
Leisure and Hospitality
Indianapolis Motor Speedway Technographics
Indianapolis Motor Speedway Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Indianapolis Motor Speedway and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 Indianapolis Motor Speedway employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Indianapolis Motor Speedway has purchased the following applications: ADP Workforce Now for Core HR in 2021, Olark Live Chat for Chatbots and Conversational AI in 2014, Conga Collaborate for Collaboration in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Indianapolis Motor Speedway is running and its propensity to invest more and deepen its relationship with ADP , Olark , Conga or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Indianapolis Motor Speedway revenues, which have grown to $50.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Indianapolis Motor Speedway intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Indianapolis Motor Speedway Tech Stack and Enterprise Applications
Indianapolis Motor Speedway HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ADP | Legacy | ADP Workforce Now | Core HR | HCM | n/a | 2021 | 2021 |
In 2021, Indianapolis Motor Speedway implemented ADP Workforce Now, a Core HR application visible on the organization’s website. ADP Workforce Now serves as the primary HRIS and employee portal, providing standard Core HR capabilities such as centralized employee records, payroll processing, time and attendance tracking, benefits administration, and employee self service functions.
The deployment follows a cloud hosted SaaS architecture typical for ADP Workforce Now, delivering a web accessible HR and payroll layer surfaced through the Speedway’s online presence for workforce access. Operational scope encompasses HR and payroll operations for the organization’s approximately 400 employees, centralizing recordkeeping and standardizing HR workflows across departments to consolidate human resources administration within a single Core HR platform.
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Indianapolis Motor Speedway AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2014 | 2014 |
In 2014, Indianapolis Motor Speedway implemented Olark Live Chat on its public website. Indianapolis Motor Speedway uses Olark Live Chat, a Chatbots and Conversational AI solution, to provide real-time visitor engagement and web based customer support via an embedded front end chat widget.
The Olark Live Chat deployment is embedded across event, ticketing, and information pages and delivers real-time messaging, chat transcripts, proactive visitor prompts, and operator routing to on shift support staff. Operational ownership is aligned to the digital experience and guest services teams, which configure chat availability and staff handoff workflows to support online fan inquiries and event day coordination.
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Indianapolis Motor Speedway Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Conga | Legacy | Conga Collaborate | Collaboration | Collaboration | n/a | 2018 | 2018 |
In 2018, Indianapolis Motor Speedway implemented Conga Collaborate to automate branded, personalized sales presentations for suites and hospitality locations. The implementation targeted the sales organization responsible for suite inventory, ticketing, and pit pass options during peak racing season, addressing complex per-day pricing and variable unit configurations across multiple hospitality sites.
Conga Collaborate was configured to generate template-driven, branded presentations that automatically populate accurate price information, prospect data, and ticket and pit pass options. The deployment leverages document generation and dynamic data binding capabilities typical of Collaboration solutions to assemble presentations in minutes, removing manual rekeying and reducing formatting work for sales staff.
The implementation integrates with Microsoft Dynamics CRM, with Conga Collaborate pulling CRM records and pricing data and populating presentation fields in real time. Use of Conga Collaborate in the Collaboration category centralized presentation creation workflows and enforced IMS branding and pricing rules within the sales content pipeline.
Operationally the system is used by the IMS sales team across hospitality and suite sales workflows when preparing outreach for events, accelerating response time during high-volume periods. Salespeople no longer have to find and rekey data, enabling faster, more accurate proposal generation and consistent branded materials.
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Collaboration | Collaboration |
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2017 | 2017 |
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Indianapolis Motor Speedway Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2018 | 2018 |
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Indianapolis Motor Speedway eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Personalization and Product Recommendations | eCommerce |
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2018 | 2018 |
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Indianapolis Motor Speedway CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2014 | 2014 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Data Management Platform | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2019 | 2019 |
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Indianapolis Motor Speedway IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2014 | 2014 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2014 | 2014 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Indianapolis Motor Speedway
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Senior Director, Event and Track Operations | Director | Operations | |
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Event Personnel Manager | Manager | Operations | |
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Senior Director, Facilities | Director | Operations | |
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Director Of Operations | Director | Finance | |
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Apps Being Evaluated by Indianapolis Motor Speedway Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Indianapolis Motor Speedway IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Indianapolis Motor Speedway digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Indianapolis Motor Speedway Technographics
Indianapolis Motor Speedway is a Leisure and Hospitality organization based in United States,
with around 400 employees and annual revenues of $50.0 million.
Indianapolis Motor Speedway operates a diverse technology stack with applications such as
ADP Workforce Now, Olark Live Chat and Conga Collaborate,
covering areas like Core HR, Chatbots and Conversational AI and Collaboration.
Indianapolis Motor Speedway has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as ADP, Olark and Conga.
Indianapolis Motor Speedway recently adopted applications including
ADP Workforce Now in 2021, Microsoft Azure CDN in 2020 and Hotjar in 2019,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Indianapolis Motor Speedway’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Indianapolis Motor Speedway’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Indianapolis Motor Speedway technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.