Magic Software Enterprises Ltd.
Terminal Center Yahadut Canada 1 Street,
Or Yehuda, 6037501,
Israel
Or Yehuda, 6037501,
Israel
972 3 538 9292
Professional Services
Magic Software Enterprises Ltd. Technographics
Magic Software Enterprises Ltd. Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Magic Software Enterprises Ltd. and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 3677 Magic Software Enterprises Ltd. employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Magic Software Enterprises Ltd. has purchased the following applications: LivePerson Conversational Cloud for Chatbots and Conversational AI in 2015, Microsoft 365 for Collaboration in 2021, Hubspot CRM for CRM in 2019 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Magic Software Enterprises Ltd. is running and its propensity to invest more and deepen its relationship with LivePerson , HubSpot , Microsoft or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Magic Software Enterprises Ltd. revenues, which have grown to $512.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Magic Software Enterprises Ltd. intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Magic Software Enterprises Ltd. Tech Stack and Enterprise Applications
Magic Software Enterprises Ltd. AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| LivePerson | Legacy | LivePerson Conversational Cloud | Chatbots and Conversational AI | AI-Powered Application | n/a | 2015 | 2015 |
In 2015, Magic Software Enterprises Ltd. implemented LivePerson Conversational Cloud to provide on‑site conversational engagement. The LivePerson Conversational Cloud deployment is categorized as Chatbots and Conversational AI and is embedded on Magic Software’s website to handle automated messaging and live chat interactions.
Configuration focused on conversational flow orchestration, automated messaging, session routing to live agents, and conversational analytics, consistent with Chatbots and Conversational AI capabilities. LivePerson Conversational Cloud was configured to manage natural language driven bot interactions and structured agent handoffs, with centralized administration of conversational scripts and runtime monitoring.
Operational scope covered web customer engagement and support workflows, impacting customer service, sales inquiry handling, and digital marketing touchpoints. Governance emphasized centralized control of conversational flows, role based access for agents and administrators, and operational oversight for routing and escalation across functional teams. This captures the relationship Magic Software Enterprises Ltd., LivePerson Conversational Cloud, Chatbots and Conversational AI, and customer service and digital engagement functions.
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Chatbots and Conversational AI | AI-Powered Application |
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2020 | 2020 |
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Magic Software Enterprises Ltd. Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2021 | 2021 |
In 2021, Magic Software Enterprises Ltd. deployed Microsoft 365 to support Collaboration. Publicly observable site assets show Microsoft 365 referenced on the company website, indicating active use of Microsoft 365 components within the firm’s collaboration footprint. Deployment characteristics are consistent with a cloud-hosted Microsoft 365 tenancy model supporting corporate and employee-facing collaboration services.
Microsoft 365 provides category-aligned capabilities such as Exchange Online for enterprise email, SharePoint Online and OneDrive for document management and content collaboration, and Microsoft Teams for meetings and persistent chat, capabilities that align with the Collaboration category. For Magic Software Enterprises Ltd., Microsoft 365 is positioned to serve corporate productivity and cross-functional collaboration across professional services delivery, IT, and corporate communications, consolidating mail, file collaboration, and meeting workflows. Magic Software Enterprises Ltd., Microsoft 365, Collaboration supports corporate productivity and cross-functional collaboration functions.
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Magic Software Enterprises Ltd. CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| HubSpot | Legacy | Hubspot CRM | CRM | CRM | n/a | 2019 | 2019 |
In 2019, Magic Software Enterprises Ltd. implemented Hubspot CRM on its public website. Hubspot CRM is deployed as a cloud-hosted customer relationship management system used to capture web leads and centralize contact records, and the implementation instruments website forms and tracking to route inbound activity into the CRM.
The installation focuses on CRM functional capabilities including contact management, lead capture and qualification, pipeline visibility, and email engagement tracking to support marketing and sales workflows. Operational scope centers on the company website as the primary inbound channel with Hubspot CRM serving as the central repository for lead lifecycle and pipeline management, and governance emphasizes shared processes for lead assignment, contact hygiene, and activity tracking within marketing and sales.
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Customer Experience | CRM |
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2015 | 2015 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2021 | 2021 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Analytics | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2014 | 2014 |
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Marketing Automation | CRM |
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2012 | 2012 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2021 | 2021 |
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Magic Software Enterprises Ltd. ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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IT Service Management | ITSM |
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2022 | 2022 |
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Magic Software Enterprises Ltd. PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2017 | 2017 |
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Magic Software Enterprises Ltd. IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Magic Software Enterprises Ltd. CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Magic Software Enterprises Ltd.
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Magic Software Enterprises Ltd. Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Magic Software Enterprises Ltd. IT executives and key decision makers. This section highlights Magic Software Enterprises Ltd.'s latest recorded technology evaluations, including Genesys PureCloud Platform for Call Center, Customer Experience on 2025-09-18, Infor CloudSuite Food and Beverage for Food and Beverage ERP on 2025-04-04, and Celonis Execution Management Platform for Process Mining on 2025-02-10. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Magic Software Enterprises Ltd. digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2025-09-18 | Magic Software Enterprises Ltd. | Evaluated | Genesys | Genesys PureCloud Platform | Call Center, Customer Experience | CRM |
| 2025-04-04 | Magic Software Enterprises Ltd. | Evaluated | Infor | Infor CloudSuite Food and Beverage | Food and Beverage ERP | ERP Services and Operations |
| 2025-02-10 | Magic Software Enterprises Ltd. | Evaluated | Celonis GmbH | Celonis Execution Management Platform | Process Mining | Analytics and BI |
| 2025-02-10 | Magic Software Enterprises Ltd. | Evaluated |
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Financial Consolidation and Close | EPM |
FAQ - APPS RUN THE WORLD Magic Software Enterprises Ltd. Technographics
Magic Software Enterprises Ltd. is a Professional Services organization based in Israel,
with around 3677 employees and annual revenues of $512.0 million.
Magic Software Enterprises Ltd. operates a diverse technology stack with applications such as
LivePerson Conversational Cloud, Microsoft 365 and Hubspot CRM,
covering areas like Chatbots and Conversational AI, Collaboration and CRM.
Magic Software Enterprises Ltd. has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as LivePerson, Microsoft and HubSpot.
Magic Software Enterprises Ltd. recently adopted applications including
Atlassian Jira Service Desk in 2022, Microsoft 365 in 2021 and AdRoll in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Magic Software Enterprises Ltd.’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Magic Software Enterprises Ltd.’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Magic Software Enterprises Ltd. technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.