Medela
1101 Corporate Drive,
McHenry, 60050, IL,
United States
McHenry, 60050, IL,
United States
1 800-435-8316
Retail
Medela Technographics
Medela Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Medela and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 1600 Medela employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Medela has purchased the following applications: QAD Adaptive ERP (ex MFG/PRO) for Manufacturing ERP in 2010, LogMeIn BoldChat for Chatbots and Conversational AI in 2020, Magnolia CMS for Content Management in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Medela is running and its propensity to invest more and deepen its relationship with QAD , GoTo (formerly LogMeIn) , Magnolia International or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Medela revenues, which have grown to $500.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Medela intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Medela Tech Stack and Enterprise Applications
Medela ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| QAD | Legacy | QAD Adaptive ERP (ex MFG/PRO) | Manufacturing ERP | ERP Services and Operations | n/a | 2010 | 2010 |
In 2010 Medela implemented QAD Adaptive ERP (ex MFG/PRO) as its Manufacturing ERP. Medela initially selected Oracle in a Tier I ERP selection, the Oracle implementation proved a poor fit after go live and Medela returned to its previous system before restarting the vendor evaluation that led to QAD Adaptive ERP (ex MFG/PRO).
QAD Adaptive ERP (ex MFG/PRO) was configured to address manufacturing operations and end to end process control typical of the Manufacturing ERP category, including production management, inventory and supply chain workflows, quality management and core financial integration. QAD Consulting led a configuration approach that emphasized prescriptive recommendations and best practices, reviewing process inputs and outputs and creating test cases to accelerate cutover and validate configuration choices.
The deployment was executed with QAD Consulting as the implementation partner, enabling direct vendor to customer engagement on functional design and iterative testing. Operational coverage focused on life sciences manufacturing, aligning plant shop floor processes, supply chain planning and quality workflows with enterprise financial and operational processes across Medela s global operations.
Governance and process restructuring were central to the program, with QAD professionals helping Medela streamline end to end processes and implement test case driven validation. Implementation governance prioritized reducing business risk through practical, day to day operational configuration and tight verification of process outputs before production use.
Medela selected QAD Adaptive ERP (ex MFG/PRO) in part because the company judged QAD would provide the required functionality and a lower total cost of ownership, while direct engagement with QAD Consulting was expected to reduce implementation and installation risk and support a successful rollout.
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Medela AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| GoTo (formerly LogMeIn) | Legacy | LogMeIn BoldChat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, Medela implemented LogMeIn BoldChat on its website. LogMeIn BoldChat is deployed as a Chatbots and Conversational AI solution to provide on-site conversational engagement and live chat capability for Medela's customer support channels.
The deployment uses a cloud-hosted web chat widget embedded on public site pages, with configuration focused on conversational workflows, routing to live agents, canned responses, and session transcripts. LogMeIn BoldChat is operated through an agent console and includes standard Chatbots and Conversational AI functionality such as scripted chat flows and transcript capture to support customer interactions.
Operational ownership is centered on Medela's customer support and digital channel teams, with the implementation scoped to the Medela US website. Governance is applied through configuration and content controls for the chat scripts and response templates, aligning conversational behavior with existing support processes.
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Medela Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Magnolia International | Legacy | Magnolia CMS | Content Management | Content Management | n/a | 2020 | 2020 |
In 2020, Medela deployed Magnolia CMS as its Content Management solution for the public Medela website medela.us. The Magnolia CMS implementation centralizes web content authoring and publishing for Medela's US retail digital presence and serves as the primary content platform for marketing pages, product information, and consumer-facing editorial content.
The deployment implements standard Content Management capabilities including structured content modeling, page templating, digital asset management, multi-channel delivery, and editorial workflow configuration to support role-based authoring and staged publishing. Governance and operational ownership were aligned with marketing and product communication teams, embedding approval workflows and content staging to standardize releases and maintain editorial quality across the site.
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Medela eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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eCommerce | eCommerce |
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2022 | 2022 |
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Personalization and Product Recommendations | eCommerce |
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2020 | 2020 |
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Shipping Management | eCommerce |
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2014 | 2014 |
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Medela CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Call Center | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Data Management Platform | CRM |
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2020 | 2020 |
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Digital Advertising Platform | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Medela ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Medela TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Medela IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Application Hosting and Computing Services | IaaS |
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2022 | 2022 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Cloud Storage | IaaS |
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2022 | 2022 |
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Cloud Storage | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2022 | 2022 |
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IT Decision Makers and Key Stakeholders at Medela
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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Global Strategic Sourcing Manager | Manager | Procurement | |
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Logistics Manager | Manager | Supply Chain | |
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Director of IT Business Support Americas | Director | IT | |
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Global Strategic Sourcing Manager | Manager | Procurement | |
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Apps Being Evaluated by Medela Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Medela IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Medela digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD Medela Technographics
Medela is a Retail organization based in United States,
with around 1600 employees and annual revenues of $500.0 million.
Medela operates a diverse technology stack with applications such as
QAD Adaptive ERP (ex MFG/PRO), LogMeIn BoldChat and Magnolia CMS,
covering areas like Manufacturing ERP, Chatbots and Conversational AI and Content Management.
Medela has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as QAD, GoTo (formerly LogMeIn) and Magnolia International.
Medela recently adopted applications including
ChannelSight Platform in 2022, Amazon EC2 in 2022 and Amazon S3 in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Medela’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Medela’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Medela technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.