National Aquarium
501 E Pratt St.,
Baltimore, 21202, MD,
United States
Baltimore, 21202, MD,
United States
1 410-576-3800
Non Profit
National Aquarium Technographics
National Aquarium Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by National Aquarium and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 400 National Aquarium employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that National Aquarium has purchased the following applications: Sage Intacct for ERP Financial in 2018, UKG Pro Recruiting (ex UltiPro Recruiting) for Recruiting, Applicant Tracking System in 2014, Olark Live Chat for Chatbots and Conversational AI in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems National Aquarium is running and its propensity to invest more and deepen its relationship with Sage , UKG , Olark or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing National Aquarium revenues, which have grown to $30.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for National Aquarium intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
National Aquarium Tech Stack and Enterprise Applications
National Aquarium ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Sage | Legacy | Sage Intacct | ERP Financial | ERP | n/a | 2018 | 2018 |
In 2018, National Aquarium implemented Sage Intacct as its ERP Financial platform. The nonprofit, operating with about 400 employees and approximately 30,000,000 in revenue, adopted Sage Intacct as a cloud native finance system to centralize core accounting functions.
Configuration emphasized ERP Financial modules common to nonprofit accounting, including general ledger, accounts payable, accounts receivable, cash management, and fund accounting controls. The implementation included chart of accounts design for multi-fund tracking and configurable financial reporting to support grant and fund reporting requirements.
Sage Intacct is surfaced on the National Aquarium website, indicating web-integrated financial touchpoints that link public-facing donation or acknowledgment processes to the organization’s accounting record. Operational coverage centers on the finance and accounting departments, with transactional workflows extending to development and fundraising teams for fund and grant transaction capture.
Governance was structured through role based permissions, audit trails, and approval workflows to support nonprofit compliance and month end close discipline. National Aquarium Sage Intacct ERP Financial functions as the authoritative system for accounting, reporting, and fund management across the organization.
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National Aquarium HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Pro Recruiting (ex UltiPro Recruiting) | Recruiting, Applicant Tracking System | HCM | n/a | 2014 | 2014 |
In 2014, National Aquarium deployed UKG Pro Recruiting (ex UltiPro Recruiting) as its Recruiting,Applicant Tracking System. The organization uses UltiPro Recruiting as the applicant tracking front end embedded on its public careers site, managing job postings and candidate applications through the vendor-hosted career portal.
Implementation focused on standard Recruiting,Applicant Tracking System capabilities including online job requisitions, career site integration, candidate lifecycle tracking, screening workflows, and interview scheduling, configured to support HR and hiring managers across the institution. Governance centered on role-based access, requisition approval workflows, and centralized applicant data stewardship within HR, with the UKG Pro Recruiting (ex UltiPro Recruiting) instance serving as the canonical source for external candidate intake.
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National Aquarium AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Olark | Legacy | Olark Live Chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2020 | 2020 |
In 2020, National Aquarium deployed Olark Live Chat on its public website to support real time visitor inquiries and online guest engagement. Olark Live Chat is implemented as part of the Chatbots and Conversational AI tooling on the aqua.org site and is positioned to handle web based customer interactions for the institution.
The implementation centers on a persistent live chat widget embedded in site pages, configured for real time messaging, canned responses, visitor targeting, and transcript capture. Olark Live Chat configuration emphasizes operator queues and response templates to standardize answers for ticketing, membership, education program inquiries, and general guest services, consistent with Chatbots and Conversational AI functional practices.
Operational coverage is managed through the Aquarium’s web and guest services teams, with governance practices oriented around shift based staffing for chat coverage, transcript review for quality assurance, and configuration of response routing rules. Olark Live Chat is stated on the site as the conversational interface, providing structured chat workflows and reporting feeds that support front line digital engagement without disclosed backend system integrations.
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National Aquarium Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2015 | 2015 |
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National Aquarium Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Digital Signing | Content Management |
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2017 | 2017 |
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Web Content Management | Content Management |
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2020 | 2020 |
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National Aquarium CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Account Based Marketing | CRM |
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2024 | 2024 |
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CRM | CRM |
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2020 | 2020 |
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Marketing Analytics | CRM |
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2015 | 2015 |
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Marketing Analytics | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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National Aquarium ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2015 | 2015 |
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National Aquarium IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2019 | 2019 |
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Application Hosting and Computing Services | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at National Aquarium
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
|
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Staff Accountant | Manager | Finance | |
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Accounting Manager, AP & PR | Manager | Finance | |
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Assistant Controller | Director | Finance | |
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Apps Being Evaluated by National Aquarium Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from National Aquarium IT executives and key decision makers. This section highlights National Aquarium's latest recorded technology evaluations, including Gateway Ticketing Systems for Event Management on 2026-03-18. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the National Aquarium digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-03-18 | National Aquarium | Evaluated | Gateway Ticketing Systems | Gateway Ticketing Systems | Event Management | Collaboration |
FAQ - APPS RUN THE WORLD National Aquarium Technographics
National Aquarium is a Non Profit organization based in United States,
with around 400 employees and annual revenues of $30.0 million.
National Aquarium operates a diverse technology stack with applications such as
Sage Intacct, UKG Pro Recruiting (ex UltiPro Recruiting) and Olark Live Chat,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Chatbots and Conversational AI.
National Aquarium has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Sage, UKG and Olark.
National Aquarium recently adopted applications including
6sense Account Engagement Platform in 2024, Hubspot Marketing Automation in 2021 and Olark Live Chat in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of National Aquarium’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates National Aquarium’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete National Aquarium technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.