Newell Brands
6655 Peachtree Dunwoody Road,
Atlanta, 30328, GA,
United States
Atlanta, 30328, GA,
United States
1 770-418-7000
Retail
Newell Brands Technographics
Newell Brands Software Purchases and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Newell Brands and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 23700 Newell Brands employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Newell Brands has purchased the following applications: SAP Ariba Invoice for AP Automation in 2018, Phenom Talent CRM for Candidate Relationship Management in 2016, SAP Apparel and Footwear (SAP AFS) for Retail Management in 2018 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Newell Brands is running and its propensity to invest more and deepen its relationship with SAP , FIS Global , Oracle or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Newell Brands revenues, which have grown to $7.58 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Newell Brands intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Newell Brands Data, Technology Stack, and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Ariba Invoice | AP Automation | ERP Financial Management | n/a | 2018 | 2019 |
In 2018, Newell Brands partnered with SAP Ariba to streamline procurement and accounts payable processes using SAP Ariba Invoice as part of an AP Automation initiative. The program was framed to reduce paper and manually transmitted documents and to unify Procure-to-Pay workflows across sourcing, purchasing, and accounts payable teams.
Deployment centered on Ariba Sourcing, purchase order transmission over the Ariba Network, and SAP Ariba Invoice Management for supplier invoice intake and processing. SAP Ariba Invoice was positioned to support invoice submission, multi-PO invoice handling, credit memo processing, standard invoice validation checks, remit to banking selection, and exception routing consistent with AP Automation functional workflows.
Operational coverage specified that Newell Brands uses Ariba Sourcing for all RFPs, sourcing events run by invite only with an internal event calendar, and purchase orders transmitted to suppliers via the Ariba Network which requires supplier Ariba accounts to receive POs. The company published an Ariba Supplier Network Guide, an Ariba Network Purchase Order Guide, and an Ariba Network Invoice Guide, and delivered Ariba Network Supplier Training Course for Enterprise Account and Ariba Network Supplier Training Course for Standard Account to support supplier onboarding and enablement.
Governance and rollout described supplier expectations for transacting through Ariba, documented error handling and rejection notification processes, and a supplier support channel accessible through the Ariba portal. The initiative emphasizes streamlining the connected Procure-to-Pay process and moving away from paper based interactions, with standardized invoicing and supplier onboarding as central controls for operational consistency.
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AR Automation | ERP Financial Management |
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2005 | 2005 |
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ERP Financial | ERP Financial Management |
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2018 | 2018 |
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ERP Financial | ERP Financial Management |
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2017 | 2017 |
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ERP Financial | ERP Financial Management |
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2017 | 2019 |
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Expense Management | ERP Financial Management |
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2011 | 2011 |
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Expense Management | ERP Financial Management |
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2008 | 2008 |
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Expense Management | ERP Financial Management |
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2018 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Phenom | Legacy | Phenom Talent CRM | Candidate Relationship Management | HCM | n/a | 2016 | 2016 |
In 2016, Newell Brands implemented Phenom Talent CRM. The deployment used Phenom Talent CRM in the Candidate Relationship Management category to centralize candidate engagement for Newell Brands' Talent Acquisition organization across its consumer goods brands, providing in-house control of the career site to ensure consistent messaging and on the fly flexibility.
Phenom Talent CRM was configured to support content management, integrated targeted marketing campaigns, AI driven candidate interactions, and intuitive analytics to inform recruiting strategies, enabling Ashley Burns, Senior Manager of Talent Acquisition, to orchestrate community building and campaign driven sourcing. Operational scope covered corporate TA activities across Newell Brands' many brands, and governance shifted toward centralized TA ownership of candidate experience, content cadence, and campaign segmentation. The implementation expanded Newell Brands' talent community from 300 to 13,000 members, reflecting scaled candidate relationship management capabilities for recruiting and employer branding.
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Compensation Management | HCM |
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2018 | 2018 |
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Core HR | HCM |
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2019 | 2019 |
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Employee Engagement | HCM |
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2022 | 2022 |
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Employee Experience | HCM |
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2022 | 2022 |
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Learning and Development | HCM |
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2018 | 2018 |
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Payroll | HCM |
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2019 | 2019 |
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Performance and Goal Management | HCM |
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2018 | 2018 |
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Recruiting Chatbot | HCM |
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2020 | 2020 |
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Recruiting, Applicant Tracking System | HCM |
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2014 | 2014 |
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Recruiting, Applicant Tracking System | HCM |
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2022 | 2022 |
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Succession and Leadership Planning | HCM |
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2018 | 2018 |
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Time and Attendance | HCM |
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2021 | 2021 |
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Workforce Analytics | HCM |
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2005 | 2005 |
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Workforce Analytics | HCM |
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2018 | 2018 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Apparel and Footwear (SAP AFS) | Retail Management | ERP Services and Operations | n/a | 2018 | 2018 |
In 2018, Newell Brands deployed SAP Apparel and Footwear (SAP AFS) in a Retail Management initiative to centralize wholesale apparel and footwear order management. The rollout prioritized embedding SAP AFS into the company order to cash lifecycle, focusing on preseason orderbook setup through the end of the seasonal ship window and aligning sales, distribution and planning workflows with the new platform.
The implementation emphasized SAP AFS order management capabilities, including order capture, allocation and fulfillment workflows consistent with Retail Management functional patterns. Internal enablement included creation of comprehensive training documentation for the DSR team and ongoing efforts to improve the database and systems used by the DSR organization to support day to day order management and exception handling.
Integration work concentrated on Electronic Data Interchange, with a formal SAP AFS ECC test environment used to document and test changes to existing EDI accounts and to validate onboarding of new EDI customers prior to production promotion. Operational coverage spanned inside and outside sales representatives, the distribution center and warehouse, internal planning teams, SAP AFS analysts and the EDI team, coordinating cross functional order flow activities.
Governance established a point person model for EDI and SAP AFS ECC test coordination, formalized test to production change control for EDI account updates, and documented procedures for order lifecycle management. These controls and documentation efforts support ongoing initiatives to improve order to cash efficiency and to standardize operational processes across the affected business functions.
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AI Development
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Generative AI Platforms | AI Development |
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2025 | 2025 |
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Generative AI Platforms | AI Development |
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2025 | 2025 |
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Analytics and BI | Analytics and BI |
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2018 | 2018 |
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Analytics and BI | Analytics and BI |
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2017 | 2017 |
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Data Warehouse | Analytics and BI |
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2017 | 2017 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Collaboration | Collaboration |
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2013 | 2013 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Management | Content Management |
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2017 | 2017 |
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Contract Lifecycle Management | Content Management |
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2018 | 2019 |
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Digital Asset Management | Content Management |
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2015 | 2015 |
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Digital Signing | Content Management |
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2023 | 2023 |
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Enterprise Content Management | Content Management |
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2019 | 2019 |
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Video Editing | Content Management |
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2025 | 2025 |
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eCommerce
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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eCommerce | eCommerce |
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2012 | 2012 |
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Product Information Management | eCommerce |
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2015 | 2015 |
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SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Demand Forecasting and Planning, Advanced Planning and Scheduling | SCM |
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2012 | 2013 |
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Inventory Management | SCM |
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2021 | 2021 |
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Order Management | SCM |
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2023 | 2024 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Community Management | CRM |
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2010 | 2010 |
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Customer Support | CRM |
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2019 | 2019 |
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Marketing Automation | CRM |
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2016 | 2016 |
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Marketing Automation | CRM |
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2020 | 2020 |
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Referral Management | CRM |
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2022 | 2022 |
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Sales Automation, CRM, Sales Engagement | CRM |
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2019 | 2019 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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EPM | EPM |
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2011 | 2011 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Performance Management | ITSM |
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2021 | 2021 |
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Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Procure to Pay | Procurement |
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2018 | 2019 |
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Procurement | Procurement |
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2009 | 2010 |
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Procurement | Procurement |
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2018 | 2019 |
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Procurement | Procurement |
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2018 | 2019 |
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Sourcing | Procurement |
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2018 | 2019 |
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Supplier Relationship Management | Procurement |
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2009 | 2009 |
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TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Treasury Management | TRM |
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2016 | 2016 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2020 | 2020 |
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Apps Development | PaaS |
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2021 | 2021 |
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Master Data Management | PaaS |
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2016 | 2017 |
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Operating System (OS) | PaaS |
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2017 | 2017 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2018 | 2018 |
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Cloud Storage | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2018 | 2018 |
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Database Management | IaaS |
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2021 | 2021 |
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Database Management | IaaS |
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2017 | 2017 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Identity and Access Management (IAM) | CyberSecurity |
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2021 | 2021 |
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IT Decision Makers and Key Stakeholders at Newell Brands
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Newell Brands Executives
| Date | Company | Status | Vendor | Product | Category | Market |
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| No data found | ||||||
FAQ - APPS RUN THE WORLD Newell Brands Technographics
Newell Brands is a Retail organization based in United States,
with around 23700 employees and annual revenues of $7.58 billion.
Newell Brands operates a diverse technology stack with applications such as
SAP Ariba Invoice, Phenom Talent CRM and SAP Apparel and Footwear (SAP AFS),
covering areas like AP Automation, Candidate Relationship Management and Retail Management.
Newell Brands has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP and Phenom.
Newell Brands recently adopted applications including
Adobe Firefly Services in 2025, Adobe Firefly Custom Models in 2025 and Adobe Express Video in 2025,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Newell Brands’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Newell Brands’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Newell Brands technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.