Red Diamond
400 Park Avenue,
Moody, 35004, AL,
United States
Moody, 35004, AL,
United States
1 205-577-4000
Consumer Packaged Goods
Red Diamond Technographics
Red Diamond Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Red Diamond and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 300 Red Diamond employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Red Diamond has purchased the following applications: Microsoft Dynamics AX for ERP Financial in 2011, UKG Pro Recruiting (ex UltiPro Recruiting) for Recruiting, Applicant Tracking System in 2020, Zoom for Audio Video and Web Conferencing in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Red Diamond is running and its propensity to invest more and deepen its relationship with Microsoft , UKG , Zoom Video Communications or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Red Diamond revenues, which have grown to $80.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Red Diamond intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Red Diamond Tech Stack and Enterprise Applications
Red Diamond ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft Dynamics AX | ERP Financial | ERP | n/a | 2011 | 2011 |
In 2011, Red Diamond implemented Microsoft Dynamics AX as its ERP Financial platform and paired the application with Bottomline Technologies Transform AP and Create!form for Microsoft Dynamics AX to address high-volume invoice processing and document output needs. The deployment was driven by a monthly invoice volume of approximately 2,000 invoices, most received by mail, which created a requirement to consolidate paper and electronic invoice flows into Dynamics AX centric processing.
The implementation focused on accounts payable invoice processing capabilities, using Transform AP to scan, fingerprint and match invoices, and Create!form for Microsoft Dynamics AX to deliver branded document output and forms automation. Functional modules implemented included invoice capture and ingestion, automated three-way purchase order match, approval workflow orchestration, exception handling workflows, and audit history and reporting tied back to Microsoft Dynamics AX.
Integration work emphasized a tight runtime and data-level connection between Transform AP and Microsoft Dynamics AX, with document management and repository support informed by Red Diamond s in-house SharePoint expertise. Operational coverage centered on finance and IT teams, consolidating vendor communications, invoice tracking and retrieval, and providing centralized visibility into invoice status across accounts payable operations.
Governance and process changes included centralizing paper and electronic invoices into a single AP processing pipeline and instituting near-instantaneous approval paths and structured exception processes. Document output and AP automation materially improved finance and IT productivity, increased invoice processing efficiency, reduced costs, enhanced workflow and exception handling, and delivered better visibility into invoice status, audit history and reporting, while the improved three-way PO match process reduced matching errors.
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Red Diamond HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| UKG | Legacy | UKG Pro Recruiting (ex UltiPro Recruiting) | Recruiting, Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, Red Diamond deployed UKG Pro Recruiting (ex UltiPro Recruiting) as its Recruiting,Applicant Tracking System. The cloud-hosted UKG Pro Recruiting instance was embedded on Red Diamond's public career site and used as the primary candidate-facing job board and application intake channel.
The implementation concentrated on core applicant tracking capabilities, including job posting and publishing to the embedded job board, requisition management, candidate profile and resume capture, and offer workflow automation consistent with standard Recruiting,Applicant Tracking System functionality. Configuration emphasized recruiter and hiring manager workflows, structured application forms, and automated status transitions to manage candidate pipelines.
Operational scope covered HR and Talent Acquisition functions at Red Diamond, centralizing job posting, applicant records, and hiring workflows within UKG Pro Recruiting. Governance was defined around role-based access for recruiters and hiring managers, approval routing for requisitions and offers, and compliance-oriented data capture and reporting aligned to recruiting processes.
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Red Diamond Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Zoom Video Communications | Legacy | Zoom | Audio Video and Web Conferencing | Collaboration | n/a | 2020 | 2020 |
In 2020, Red Diamond deployed Zoom for Audio Video and Web Conferencing. The Zoom deployment is surfaced on the Red Diamond website to enable web-based meetings and customer-facing virtual sessions alongside internal conferencing access.
The implementation uses Zoom as a cloud-hosted conferencing layer provisioned for meeting and webinar capabilities, including screen sharing, recordings, and participant management that are typical of Audio Video and Web Conferencing platforms. Configuration and rollout were scoped to support corporate communications, marketing outreach, and sales engagement workflows across the organization, with the website integration providing direct join flows and web client launches for external attendees. Governance emphasis centers on centralized account provisioning and meeting access controls to align Zoom usage with corporate communications policies.
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Collaboration | Collaboration |
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2016 | 2016 |
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Red Diamond SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Traceability Management | SCM |
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2015 | 2015 |
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Red Diamond PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Apps Development | PaaS |
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2011 | 2018 |
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Red Diamond IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Database Management | IaaS |
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2011 | 2011 |
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IT Decision Makers and Key Stakeholders at Red Diamond
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
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CFO | CXO | Finance | |
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SVP IT | VP | IT | |
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AVP IT | VP | IT | |
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SVP Operations | VP | Operations | |
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EVP Operations | VP | Operations | |
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Apps Being Evaluated by Red Diamond Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Red Diamond IT executives and key decision makers. This section highlights Red Diamond's latest recorded technology evaluations, including Microsoft Dynamics 365 for Finance and Operations for ERP Financial on 2024-12-23. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Red Diamond digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2024-12-23 | Red Diamond | Evaluated | Microsoft | Microsoft Dynamics 365 for Finance and Operations | ERP Financial | ERP |
FAQ - APPS RUN THE WORLD Red Diamond Technographics
Red Diamond is a Consumer Packaged Goods organization based in United States,
with around 300 employees and annual revenues of $80.0 million.
Red Diamond operates a diverse technology stack with applications such as
Microsoft Dynamics AX, UKG Pro Recruiting (ex UltiPro Recruiting) and Zoom,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Audio Video and Web Conferencing.
Red Diamond has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as Microsoft, UKG and Zoom Video Communications.
Red Diamond recently adopted applications including
UKG Pro Recruiting (ex UltiPro Recruiting) in 2020, Zoom in 2020 and Cloudflare CDN in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Red Diamond’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Red Diamond’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Red Diamond technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.