Rokt
175 Varick St Level 10,
New York, 10014, NY,
United States
New York, 10014, NY,
United States
1 646-693-7411
Professional Services
Rokt Technographics
Rokt Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Rokt and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 580 Rokt employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Rokt has purchased the following applications: BILL Financial Operations Platform for AP Automation, AR Automation in 2019, Rocket.chat for Chatbots and Conversational AI in 2019, Flipt for Analytics and BI in 2023 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Rokt is running and its propensity to invest more and deepen its relationship with BILL Operations , Workday , Rocket.chat or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Rokt revenues, which have grown to $200.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Rokt intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Rokt Tech Stack and Enterprise Applications
Rokt ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| BILL Operations | Legacy | BILL Financial Operations Platform | AP Automation, AR Automation | ERP | n/a | 2019 | 2019 |
In 2019, Rokt implemented the BILL Financial Operations Platform to centralize group wide Accounts Payable processing and strengthen its AP function within the AP Automation,AR Automation category. The deployment targeted Rokt's global finance operation across 16 markets, aligning the BILL Financial Operations Platform with the company’s headquarters in New York and major R&D hub in Sydney to support a single owner for the Accounts Payable cycle and standardized payment processing workflows.
The implementation configured capabilities for invoice processing and capture, supplier payments, queuing and reconciliation of payments, and the management of AP help desk tickets, reflecting responsibilities described for an AP Specialist role. The platform was used to operationalize expense review and reimbursement workflows and to manage regulatory filing tasks such as 1099 preparation, delivering standard AP Automation functional modules for invoice-to-pay, payment orchestration, and payment reconciliation.
Integration work focused on standard ERP connectivity and payment rail interfaces consistent with AP Automation,AR Automation deployments, enabling the BILL Financial Operations Platform to exchange transactional and master data with enterprise finance systems and payment providers. The rollout emphasized end to end flow alignment between accounts payable, treasury, and broader finance teams, and accommodated interactions with expense and vendor management processes.
Governance changes included formalizing ownership of the Accounts Payable cycle, routing help desk and ticketing responsibilities through finance, and implementing documented procedures and internal controls to improve accuracy and operational consistency. The implementation supported Rokt’s objective to identify, drive and roll out process improvements globally while embedding the BILL Financial Operations Platform into routine finance workflows.
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ERP Financial | ERP |
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2020 | 2021 |
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Rokt AI-Powered Application
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Rocket.chat | Legacy | Rocket.chat | Chatbots and Conversational AI | AI-Powered Application | n/a | 2019 | 2019 |
In 2019, Rokt implemented Rocket.chat on its website. Rokt deployed Rocket.chat as a Chatbots and Conversational AI application to provide embedded conversational interfaces for on-site visitor engagement and automated messaging.
The Rocket.chat implementation leverages core Chatbots and Conversational AI capabilities such as real-time messaging, bot-driven automated responses, session handoff to human agents, and persistent conversation transcripts. Configuration centers on an embedded web widget and an administrative console for user and message policy management, with conversational workflows and routing rules defined to support customer interactions.
Operationally the deployment is website-focused and aligns Rocket.chat with customer support, sales engagement, and marketing touchpoints. Governance is managed through central admin controls for bot policies, agent routing, and moderation workflows, while Rocket.chat serves the relationship Rokt Rocket.chat Chatbots and Conversational AI for customer support and commercial engagement.
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Rokt Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Flipt Software | Legacy | Flipt | Analytics and BI | Analytics and BI | n/a | 2023 | 2023 |
In 2023, Rokt deployed Flipt. Rokt deployed Flipt in the Analytics and BI category to provide centralized feature control within its software engineering and platform deployment environment in the United States.
The implementation leverages Flipt's feature-flagging and feature-management capabilities to dynamically turn on features, enable bulkheads for failure recovery, and run experiments in production. Flipt is used for runtime flag evaluation and experiment orchestration to control service behavior and to help maintain low latency and high availability.
Operational scope encompasses Rokt's engineering and platform teams in the United States, with governance structured around flag lifecycle, experiment rollout, and rollback processes. The deployment positions Flipt as a control plane for runtime feature decisions, reducing deployment risk while supporting resilience and availability objectives.
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Rokt Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Audio Video and Web Conferencing | Collaboration |
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2020 | 2020 |
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Collaboration | Collaboration |
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2013 | 2013 |
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Rokt Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Web Content Management | Content Management |
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2021 | 2021 |
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Rokt CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
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Data Management Platform | CRM |
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2018 | 2019 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2017 | 2017 |
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Rokt EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2020 | 2020 |
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Financial Consolidation and Close | EPM |
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2020 | 2020 |
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Rokt ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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IT Service Management | ITSM |
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2018 | 2018 |
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Rokt Procurement
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Procure to Pay | Procurement |
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2020 | 2020 |
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Rokt TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Governance, Risk and Compliance | TRM |
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2020 | 2020 |
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Rokt PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Transactional Email | PaaS |
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2013 | 2013 |
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Rokt IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Content Delivery Network | IaaS |
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2019 | 2019 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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IT Decision Makers and Key Stakeholders at Rokt
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Rokt Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Rokt IT executives and key decision makers. This section highlights Rokt's latest recorded technology evaluations, including Rokt Pay+ for Payment Processing on 2026-02-18, mParticle CDP for Customer Data Platform on 2026-02-17, and Hubspot CRM for CRM on 2025-04-17. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Rokt digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-02-18 | Rokt | Evaluated | Rokt | Rokt Pay+ | Payment Processing | ERP |
| 2026-02-17 | Rokt | Evaluated | mParticle | mParticle CDP | Customer Data Platform | CRM |
| 2025-04-17 | Rokt | Evaluated | HubSpot | Hubspot CRM | CRM | CRM |
| 2024-12-09 | Rokt | Evaluated |
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Payment Processing | ERP |
| 2024-06-13 | Rokt | Evaluated |
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BackGround Screening | HCM |
| 2024-06-13 | Rokt | Evaluated |
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BackGround Screening | HCM |
| 2024-06-13 | Rokt | Evaluated |
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BackGround Screening | HCM |
| 2024-06-13 | Rokt | Evaluated |
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BackGround Screening | HCM |
FAQ - APPS RUN THE WORLD Rokt Technographics
Rokt is a Professional Services organization based in United States,
with around 580 employees and annual revenues of $200.0 million.
Rokt operates a diverse technology stack with applications such as
BILL Financial Operations Platform, Rocket.chat and Flipt,
covering areas like AP Automation, AR Automation, Chatbots and Conversational AI and Analytics and BI.
Rokt has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as BILL Operations, Rocket.chat and Flipt Software.
Rokt recently adopted applications including
Flipt in 2023, HubSpot CMS in 2021 and Hubspot Marketing Automation in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Rokt’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Rokt’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Rokt technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.