Salesforce

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Professional Services

Salesforce Technographics

Salesforce Software Purchases and Digital Transformation Initiatives

Discover the latest software purchases and digital transformation initiatives being undertaken by Salesforce and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 56606 Salesforce employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.

Salesforce has purchased the following applications: Workday Absence Management for Absence and Leave Management in 2017, ORM Technologies for Account Based Marketing in 2018, Tableau for Analytics and BI in 2021 and the related IT decision-makers and key stakeholders.

Our database provides customer insight and contextual information on which enterprise applications and software systems Salesforce is running and its propensity to invest more and deepen its relationship with Workday , ORM Technologies , Tableau Software or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.

We have been analyzing Salesforce revenues, which have grown to $34.86 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Salesforce intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.

Salesforce Data, Technology Stack, and Enterprise Applications

HCM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Workday	Legacy	Workday Absence Management	Absence and Leave Management	HCM	n/a	2017	2017
Subscribe	Subscribe	Subscribe	BackGround Screening	HCM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Benefits Administration	HCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Compensation Management	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Core HR	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Digital Coaching	HCM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Employee Engagement	HCM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Employee Experience	HCM	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Employee Self Service	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Learning and Development	HCM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Payroll	HCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Performance and Goal Management	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Recruiting, Applicant Tracking System	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Talent Assessment	HCM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Time and Attendance	HCM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Workforce Analytics	HCM	Subscribe	2021	2022

CRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
ORM Technologies	Legacy	ORM Technologies	Account Based Marketing	CRM	n/a	2018	2018
Subscribe	Subscribe	Subscribe	Customer Analytics	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Customer Engagement, Customer Experience	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Customer Experience	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Customer Support	CRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Data Management Platform	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Digital Advertising Platform	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Marketing Analytics	CRM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Marketing Automation	CRM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Sales Automation, CRM, Sales Engagement	CRM	Subscribe	2019	2019

Analytics and BI

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Tableau Software	Legacy	Tableau	Analytics and BI	Analytics and BI	n/a	2021	2021

ERP Financial Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	AP Automation	ERP Financial Management	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2022	2023
Subscribe	Subscribe	Subscribe	ERP Financial	ERP Financial Management	Subscribe	2022	2023
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Expense Management	ERP Financial Management	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Payment Processing	ERP Financial Management	Subscribe	2021	2021

ITSM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Application Performance Management	ITSM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	IT Service Management	ITSM	Subscribe	2015	2015

PaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Apps Development	PaaS	Subscribe	2021	2021
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Transactional Email	PaaS	Subscribe	2020	2020

Collaboration

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Audio Video and Web Conferencing	Collaboration	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Collaboration	Collaboration	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Event Management	Collaboration	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Online Meeting Scheduling	Collaboration	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Online Meeting Scheduling	Collaboration	Subscribe	2019	2019

AI-Powered Application

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Chatbots and Conversational AI	AI-Powered Application	Subscribe	2016	2016

IaaS

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Cloud Storage	IaaS	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Cloud Storage	IaaS	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Cloud Storage	IaaS	Subscribe	2003	2003
Subscribe	Subscribe	Subscribe	Cloud Storage	IaaS	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2015	2015
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Content Delivery Network	IaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Identity and Access Management (IAM)	IaaS	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	IaaS	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Secure Email Gateways (SEGs)	IaaS	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Threat Modeling	IaaS	Subscribe	2020	2020

SPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Configure Price Quote (CPQ)	SPM	Subscribe	2017	2017
Subscribe	Subscribe	Subscribe	Incentive Compensation Management	SPM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Incentive Compensation Management	SPM	Subscribe	2021	2021

Content Management

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Content Management	Content Management	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Digital Asset Management	Content Management	Subscribe	2016	2016
Subscribe	Subscribe	Subscribe	Digital Signing	Content Management	Subscribe	2010	2010

EPM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Environmental, Social, and Governance (ESG)	EPM	Subscribe	2018	2018
Subscribe	Subscribe	Subscribe	Environmental, Social, and Governance (ESG)	EPM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	EPM	EPM	Subscribe	2023	2023

TRM

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Governance, Risk and Compliance	TRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Risk Management	TRM	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Treasury Management	TRM	Subscribe	2014	2014

ERP Services and Operations

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Legal Practice Management	ERP Services and Operations	Subscribe	2022	2022
Subscribe	Subscribe	Subscribe	Professional Services Automation	ERP Services and Operations	Subscribe	2008	2008
Subscribe	Subscribe	Subscribe	Professional Services Automation	ERP Services and Operations	Subscribe	2016	2017

AI Development

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	ML and Data Science Platforms	AI Development	Subscribe	2020	2020

Procurement

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Procurement	Procurement	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Sourcing	Procurement	Subscribe	2020	2020
Subscribe	Subscribe	Subscribe	Sourcing	Procurement	Subscribe	2019	2019
Subscribe	Subscribe	Subscribe	Supplier Relationship Management	Procurement	Subscribe	2020	2020

Professional Services

Vendor	Old Product	New Product	Category	Market	VAR/SI	When	Live
Subscribe	Subscribe	Subscribe	Professional Services	Professional Services	Subscribe	3003	3003

IT Decision Makers and Key Stakeholders at Salesforce

First Name	Last Name	Title	Function	Department	Email	Phone
Subscribe	Subscribe	EVP & CIO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	President and CFO	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director, Executive Communications & Strategic Programs	Director	Marketing	Subscribe	Subscribe
Subscribe	Subscribe	Chief Operating Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President, Finance	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	SVP, Office of the Chairman and CEO	VP	Operations	Subscribe	Subscribe
Subscribe	Subscribe	SVP Finance, Office of Transformation	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Executive Vice President, Finance & Strategy	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Chief Procurement Officer	CXO	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	President and Chief Financial Officer	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	EVP Finance (Global Head of Tax & Insurance and Japan Finance)	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Tax Director	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director, State Income Tax	Director	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Executive Assistant to EVP, Social Applications	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Market Strategy	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Manager, Market Strategy Events	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Market Strategy Specialist	Manager	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Director, Customer Success - Analytics (Tableau CRM) Adoption (Strategic Customers)	Director	Customer Service	Subscribe	Subscribe
Subscribe	Subscribe	Director - M&A Sales Incentive Comp	Director	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, Sales Development	VP	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Analyst, Sales Strategy & Operations	Manager	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Sales Development Representative	Manager	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Head of Talent Acquisition	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Corporate Recruiter	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	EVP Global Head of Recruiting	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director HR	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	SVP, COO Global Recruiting	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Senior Vice President, Head of Talent Experience	VP	HR	Subscribe	Subscribe
Subscribe	Subscribe	Global Head of Talent Sourcing	Director	Procurement	Subscribe	Subscribe
Subscribe	Subscribe	GM & VP, Sales Performance Management	VP	Sales	Subscribe	Subscribe
Subscribe	Subscribe	Manager Global Sales Compensation	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Manager, Global Incentive Compensation	Manager	HR	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, Global Incentive Compensation Analytics and Reporting	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	Director Global Incentive Compensation Operations	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Director Sales Compensation Administration	Director	HR	Subscribe	Subscribe
Subscribe	Subscribe	Chief Compliance Officer & Corporate Secretary	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Executive Vice President & General Counsel	VP	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Vice President, M&A Legal & Associate General Counsel	VP	Legal	Subscribe	Subscribe
Subscribe	Subscribe	Head Of Legal	Director	Legal	Subscribe	Subscribe
Subscribe	Subscribe	Senior Director, Legal and Corporate Affairs Operations	Director	Legal	Subscribe	Subscribe
Subscribe	Subscribe	President and Chief People Officer, Salesforce	CXO	HR	Subscribe	Subscribe
Subscribe	Subscribe	Chief of Staff to the Chief Compliance Officer and Corporate Secretary	CXO	Finance	Subscribe	Subscribe
Subscribe	Subscribe	Senior Manager, Information Security GovCloud	Manager	IT	Subscribe	Subscribe
Subscribe	Subscribe	Principal Software Architect, Security Officer	Director	IT	Subscribe	Subscribe
Subscribe	Subscribe	Chief Operating Officer, Salesforce Security	CXO	IT	Subscribe	Subscribe
Subscribe	Subscribe	VP Security / Enterprise BISO	VP	IT	Subscribe	Subscribe
Subscribe	Subscribe	Salesforce Administrator - Heroku	Manager	Marketing	Subscribe	Subscribe
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Apps Being Evaluated by Salesforce Executives

Date	Company	Status	Vendor	Product	Category	Market
No data found

Salesforce Technographics

HCM

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

CRM

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

Analytics and BI

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

ERP Financial Management

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

ITSM

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

PaaS

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

Collaboration

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

AI-Powered Application

Vendor

Old Product

New Product

Category

Market

VAR/SI

When

Live

IaaS

Vendor

Old Product

New Product

Category

Market

VAR/SI