Stoke-on-Trent, ST4 4EG,
United Kingdom
Stoke City Football Club Technographics
Discover the latest software purchases and digital transformation initiatives being undertaken by Stoke City Football Club and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 350 Stoke City Football Club employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Stoke City Football Club has purchased the following applications: Swan Touchpoint TRIMS Backoffice for Inventory Management in 2021, Swan Touchpoint TRIMS POS for Point Of Sale in 2021 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Stoke City Football Club is running and its propensity to invest more and deepen its relationship with Swan Retail or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Stoke City Football Club revenues, which have grown to $55.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Stoke City Football Club intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
SCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Swan Retail | Legacy | Swan Touchpoint TRIMS Backoffice | Inventory Management | SCM | Swan Retail | 2021 | 2021 | In 2021 Stoke City Football Club implemented Swan Touchpoint TRIMS Backoffice as its Inventory Management platform to manage stadium retail across club shops, outlet and warehouse. The project was delivered by Swan Retail with Touchretail acting as the supplying partner. Deployment covered point of sale and back office functions to unify in-store and online merchandising workflows. The Swan Touchpoint TRIMS Backoffice deployment combined EPoS and back office modules with barcode printing, mobile logistics and web integration to support both in-store transactions and the club's online store. Functional capabilities implemented included sales transaction processing, centrally managed inventory ledgers, barcode label generation and mobile scanning for stock moves. A Kit Builder capability was configured on-site to support customized kit assembly and faster order fulfilment, and loyalty integration tied fan accounts to retail purchases across channels. Operational scope spanned retail, e-commerce and warehouse operations within the stadium retail environment and was structured to synchronize stock across club shops, the outlet and the central warehouse. Governance and rollout were coordinated by Swan Retail with Touchretail, aligning fulfillment workflows and inventory controls between retail and warehouse teams. The implementation improved stock management, enabled loyalty-linked selling and sped fulfilment through on-site Kit Builder operations, contributing to increased fan retail revenue. | |
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Warehouse Management | SCM |
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2021 | 2021 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
Insight Source |
|---|---|---|---|---|---|---|---|---|---|
| Swan Retail | Legacy | Swan Touchpoint TRIMS POS | Point Of Sale | ERP Services and Operations | Swan Retail | 2021 | 2021 | In 2021, Stoke City Football Club implemented Swan Touchpoint TRIMS POS across its stadium shops, an outlet and a central warehouse to unify in-store and online retail operations within the UK sports and stadium retail sector. The deployment used Swan Touchpoint TRIMS POS, classified as Point Of Sale, it was supplied by Touchretail and delivered by Swan Retail as the system integrator and VAR. The implementation bundled POS terminals, back-office inventory management and mobile logistics TRIMSm as core functional modules. Swan Touchpoint TRIMS POS was configured for loyalty integration and unified transaction processing to support match day transaction throughput and continuous stock control across retail and warehouse operations. Operational scope covered retail operations and warehouse logistics for match days and regular retail activity, with rollout workstreams focused on inventory configuration, loyalty workflow setup and mobile logistics provisioning. Governance adjustments emphasized centralized stock management processes and consolidated reporting across stadium shops, outlet and warehouse to enable consistent retail operations across channels. |
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