Thai Union Group
72/1 Moo 7, Sethakit 1 Road, Tarsrai Sub-district, Mueang Samut Sakhon,
Samut Sakhon, 74000,
Thailand
Samut Sakhon, 74000,
Thailand
66 3481-6500
Consumer Packaged Goods
Thai Union Group Technographics
Thai Union Group Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Thai Union Group and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 10410 Thai Union Group employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Thai Union Group has purchased the following applications: SAP Ariba Invoice for AP Automation in 2016, CornerStone Compensation for Compensation Management in 2017, ECI Macola for Manufacturing ERP, Distribution ERP in 2020 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Thai Union Group is running and its propensity to invest more and deepen its relationship with SAP , Cornerstone OnDemand , ECi Software Solutions or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Thai Union Group revenues, which have grown to $4.32 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Thai Union Group intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Thai Union Group Tech Stack and Enterprise Applications
ERP Financial Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| SAP | Legacy | SAP Ariba Invoice | AP Automation | ERP Financial Management | n/a | 2016 | 2017 |
In 2016, Thai Union Group implemented SAP Ariba Invoice as an AP Automation platform to standardize accounts payable and invoicing workflows across its Treasury and Finance Shared Services. Thai Union Group implemented SAP Ariba Invoice in support of its accounts payable business function and Treasury and Finance Shared Services, aligning the Company Application Category Business Function relationship as Thai Union Group SAP Ariba Invoice AP Automation Treasury and Finance Shared Services.
The deployment concentrated on AP invoicing and PO-driven payment controls, with configuration to support AP auto-debit confirmation, AP clearing, invoice validation and exception routing. SAP Ariba Invoice was configured to enforce PO management controls, invoice-to-payment matching logic, and credit management workflows, together with operational rules to improve timeliness and accuracy of payables processing.
Integrations and automation observed in practice included EDI invoice submission channels automated with robotic process automation, RPA-driven completeness checks for invoices arriving in the customer portal, and automation of remittance handling into the deduction settlement process. Operational coverage explicitly spanned interactions with the U.S. subsidiary team and the centralized Treasury and Finance Shared Services group, enabling cross-border invoice handling and issue escalation between sites.
Governance changes emphasized creation of standard operating procedures and operational workflows under the Treasury and Finance Shared Services leadership, with a Section Manager driving AP invoicing, PO management, credit control and deduction monitoring processes. Outcomes reported include improved AR and AP workflows and a decrease in deduction volume on financial reports, supported by automated monitoring tools and process ownership to ensure timely claims and correct cash application.
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ERP Financial | ERP Financial Management |
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2018 | 2019 |
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ERP Financial | ERP Financial Management |
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2019 | 2019 |
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HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Cornerstone OnDemand | Legacy | CornerStone Compensation | Compensation Management | HCM | n/a | 2017 | 2017 |
In 2017 Thai Union Group implemented CornerStone Compensation as part of a global Cornerstone OnDemand system deployment to address Compensation Management. The deployment of CornerStone Compensation was executed alongside the vendor's Recruitment, Learning, Performance, and Succession modules and was rolled out to Thai Union and its subsidiaries.
CornerStone Compensation was configured to support structured salary planning and merit cycle management, including budgeting controls and role based approval workflows. The implementation used compensation planning capabilities such as variable pay modeling and compensation statement generation to align pay decisions with performance and succession inputs from the Cornerstone suite.
Operational integration focused on linking Performance Module results and Succession Module inputs into compensation planning, while recruitment and learning signals fed talent profiles used in pay decisions. The rollout covered HR and talent management functions across corporate and subsidiary HR organizations, embedding compensation workflows into existing talent processes.
Governance was centralized through the CornerStone Compensation application with defined compensation policies, approval routing, audit trails, and calibration workflows to standardize pay governance across business units. The configuration shifted compensation decisioning into a controlled, role based workflow coordinated with performance management and succession planning modules.
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Core HR | HCM |
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2017 | 2017 |
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Learning and Development | HCM |
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2017 | 2017 |
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Performance and Goal Management | HCM |
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2017 | 2017 |
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Recruiting, Applicant Tracking System | HCM |
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2017 | 2017 |
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Succession and Leadership Planning | HCM |
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2017 | 2017 |
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ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| ECi Software Solutions | Legacy | ECI Macola | Manufacturing ERP, Distribution ERP | ERP Services and Operations | n/a | 2020 | 2020 |
In 2020, Thai Union Group engaged production support for ECI Macola as part of a Manufacturing ERP,Distribution ERP initiative focused on stabilization and stock monitoring. The engagement ran from January 2020 to March 2020 and was executed on site to address immediate operational continuity and inventory alignment between systems.
The implementation work centered on inventory and purchase to pay workflows, with the consultant acting in a SAP Purchase to Pay role. Functional activities included SAP Inventory Reconciliation, transactional data extraction and validation, LSMW creation for transactional data processing, and support for migrating fish stock processes into new customized movement types. Training materials were produced and users were trained on SAP MM usage to support the stabilized processes.
Integration work emphasized interface monitoring between SAP MM and ECI Macola, including daily monitoring of IDOC and RFC transactions and remediation of failed interface transactions. The team coordinated with the third party responsible for Macola interfaces to provide fixes and workarounds, and provided on site IoT related support for stock interface transactions to ensure alignment of stock records between SAP and Macola.
Project governance included initiating project planning activities, scope and timeline management, stakeholder expectation management, daily status reporting, and structured root cause analysis to address recurring issues. Production support covered AMS related issues such as output message errors, master data errors, price errors and interface errors, and the explicit objective of the engagement was to stabilize the system and ensure stocks were aligned across SAP and ECI Macola.
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Analytics and BI
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Analytics and BI | Analytics and BI |
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2019 | 2019 |
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Data Warehouse | Analytics and BI |
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2019 | 2019 |
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Process Mining | Analytics and BI |
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2021 | 2021 |
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Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2015 | 2015 |
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Content Management
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Digital Signing | Content Management |
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2022 | 2022 |
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CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Support | CRM |
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2017 | 2017 |
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Customer Support | CRM |
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2020 | 2020 |
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Marketing Automation | CRM |
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2021 | 2021 |
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Marketing Automation | CRM |
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2020 | 2020 |
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EPM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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EPM | EPM |
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2020 | 2020 |
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Financial Consolidation and Close | EPM |
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2019 | 2019 |
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ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Lifecycle Management | ITSM |
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2021 | 2021 |
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IT Service Management | ITSM |
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2020 | 2020 |
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IT Service Management | ITSM |
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2020 | 2020 |
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PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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iPaaS (Integration Platform as a Service) | PaaS |
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2016 | 2017 |
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Robotic Process Automation | PaaS |
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2021 | 2021 |
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IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2021 | 2021 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2015 | 2015 |
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Cloud Storage | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2021 | 2021 |
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CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Secure Email Gateways (SEGs) | CyberSecurity |
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2020 | 2020 |
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Secure Sockets Layer (SSL) | CyberSecurity |
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2019 | 2019 |
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IT Decision Makers and Key Stakeholders at Thai Union Group
| First Name | Last Name | Title | Function | Department | Phone | |
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| No data found | ||||||
Apps Being Evaluated by Thai Union Group Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Thai Union Group IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Thai Union Group digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
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FAQ - APPS RUN THE WORLD Thai Union Group Technographics
Thai Union Group is a Consumer Packaged Goods organization based in Thailand,
with around 10410 employees and annual revenues of $4.32 billion.
Thai Union Group operates a diverse technology stack with applications such as
SAP Ariba Invoice, CornerStone Compensation and ECI Macola,
covering areas like AP Automation, Compensation Management and Manufacturing ERP, Distribution ERP.
Thai Union Group has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Cornerstone OnDemand and ECi Software Solutions.
Thai Union Group recently adopted applications including
DocuSign eSignature in 2022, Microsoft Power Automate (ex Flow) in 2021 and Salesforce Marketing Cloud in 2021,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Thai Union Group’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Thai Union Group’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Thai Union Group technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.