trivago
Kesselstrasse 5 - 7,
Dusseldorf, 40221,
Germany
Dusseldorf, 40221,
Germany
49 211 38768 40000
Professional Services
trivago Technographics
trivago Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by trivago and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 800 trivago employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that trivago has purchased the following applications: SAP ERP ECC 6.0 for ERP Financial in 2016, Workday Recruiting for Recruiting, Applicant Tracking System in 2020, Sojern for Guest Management in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems trivago is running and its propensity to invest more and deepen its relationship with SAP , Zuora , Workday or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing trivago revenues, which have grown to $361.0 million in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for trivago intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
trivago Tech Stack and Enterprise Applications
trivago ERP
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| SAP | Legacy | SAP ERP ECC 6.0 | ERP Financial | ERP | n/a | 2016 | 2016 |
In 2016, trivago implemented SAP ERP ECC 6.0 as its ERP Financial platform to centralize finance and accounting workflows. The SAP ERP ECC 6.0 deployment was positioned to support corporate finance, statutory accounting and FP&A for the Germany organization, with explicit emphasis on meeting annual and quarterly US GAAP reporting requirements.
The implementation configured core finance modules aligned with ERP Financial expectations, including general ledger, accounts payable, accounts receivable, asset accounting and controlling to enable recurring monthly reporting and close activities. Financial planning capabilities were embedded to organize bottom up planning processes, and teams prepared financial models within the SAP environment to assist functional leaders with their financial planning.
Operational coverage focused on the finance organization and cross functional transactional feeds, consolidating data to produce monthly reports and to support quarterly and annual US GAAP filings. The program included implementation of SOX related controls in SAP ERP ECC 6.0 to formalize internal control points and to instrument compliance steps within transaction processing and period close workflows.
Governance and process changes centered on shifting reporting cadence and planning ownership to finance, with finance stakeholders participating in development and execution of recurring monthly reports and the annual and quarterly financial reporting cycle. The implementation structured workflows to support collaborative bottom up planning and to embed SOX control procedures into SAP driven financial processes.
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Subscription and Recurring Billing | ERP |
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2020 | 2020 |
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trivago HCM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Workday | Legacy | Workday Recruiting | Recruiting, Applicant Tracking System | HCM | n/a | 2020 | 2020 |
In 2020, trivago implemented Workday Recruiting to provide an enterprise applicant tracking layer for its talent acquisition workflow. The Workday Recruiting deployment targeted core hiring processes for trivago, supporting recruiting activities within its Germany operations and aligning with the company HR footprint across roughly 800 employees, with the implementation categorized as Recruiting,Applicant Tracking System.
Configuration work focused on standard recruiting modules and configurable requisition-to-offer workflows within Workday Recruiting, including candidate lifecycle management, interview orchestration, configurable hiring stages, role-based security, and reporting. The HRIS Specialist at trivago worked closely with the Workday Product Owner and team stakeholders to implement, configure, and QA Workday to maintain high quality data, processes, reports, and integrations, and to set up automatic processes for recurring tasks such as ongoing QA.
Operational integration emphasized synchronizing recruiting records with the broader Workday tenant and HR data model, while reports and integrations were configured to support HR and hiring manager processes. Governance combined a Product Owner driven backlog, HRIS Specialist execution of configuration and QA, and knowledge exchange across the HR and IT teams to sustain recruiting workflows and continuous configuration governance for the Workday Recruiting application.
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trivago ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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| Sojern | Legacy | Sojern | Guest Management | ERP Services and Operations | n/a | 2022 | 2022 |
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Reservation and Booking Management | ERP Services and Operations |
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2021 | 2021 |
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trivago Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Collaboration | Collaboration |
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2017 | 2017 |
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Collaboration | Collaboration |
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2018 | 2018 |
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trivago CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2018 | 2018 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Experience | CRM |
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2019 | 2019 |
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Customer Support | CRM |
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2015 | 2015 |
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Customer Support | CRM |
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2015 | 2015 |
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Data Management Platform | CRM |
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2016 | 2016 |
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Data Management Platform | CRM |
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2018 | 2018 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2017 | 2017 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2019 | 2019 |
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Digital Advertising Platform | CRM |
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2022 | 2022 |
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Marketing Analytics | CRM |
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2023 | 2023 |
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Marketing Analytics | CRM |
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2025 | 2025 |
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Partner Relationship Management | CRM |
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2024 | 2024 |
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Tag Management | CRM |
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2016 | 2016 |
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trivago ITSM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2018 | 2018 |
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Application Performance Management | ITSM |
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2019 | 2019 |
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trivago TRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2021 | 2021 |
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Governance, Risk and Compliance | TRM |
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2022 | 2022 |
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Governance, Risk and Compliance | TRM |
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2023 | 2023 |
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trivago PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Apps Development | PaaS |
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2021 | 2021 |
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trivago IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Application Hosting and Computing Services | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2020 | 2020 |
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Content Delivery Network | IaaS |
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2016 | 2016 |
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Content Delivery Network | IaaS |
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2017 | 2017 |
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Content Delivery Network | IaaS |
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2023 | 2023 |
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trivago CyberSecurity
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
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Identity and Access Management (IAM) | CyberSecurity |
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2023 | 2023 |
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IT Decision Makers and Key Stakeholders at trivago
| First Name | Last Name | Title | Function | Department | Phone | |
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HR Project Management | CXO | HR | |
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HR Business Partner | Manager | HR | |
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Human Resources Manager | Manager | HR | |
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Apps Being Evaluated by trivago Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from trivago IT executives and key decision makers. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the trivago digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| No data found | ||||||
FAQ - APPS RUN THE WORLD trivago Technographics
trivago is a Professional Services organization based in Germany,
with around 800 employees and annual revenues of $361.0 million.
trivago operates a diverse technology stack with applications such as
SAP ERP ECC 6.0, Workday Recruiting and Sojern,
covering areas like ERP Financial, Recruiting, Applicant Tracking System and Guest Management.
trivago has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as SAP, Workday and Sojern.
trivago recently adopted applications including
OneTrust Cookie Consent in 2021, Zuora Billing in 2020 and Workday Recruiting in 2020,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of trivago’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates trivago’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete trivago technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.