Turkish Airlines
Turkish Airlines General Management Building Ataturk Airport, Yesilkoy,
Istanbul, 34149,
Turkey
Istanbul, 34149,
Turkey
90 212-463-63-63
Transportation
Turkish Airlines Technographics
Turkish Airlines Technographics, Software Purchases, AI and Digital Transformation Initiatives
Discover the latest software purchases and digital transformation initiatives being undertaken by Turkish Airlines and its business and technology executives. Each quarter our research team identifies on-prem and cloud applications that are being used by the 63455 Turkish Airlines employees from the public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources.
During our research, we have identified that Turkish Airlines has purchased the following applications: PROS Platform for Travel for Price Optimization in 2024, Microsoft 365 for Collaboration in 2015, Salesforce Sales Cloud for Sales Automation, CRM, Sales Engagement in 2022 and the related IT decision-makers and key stakeholders.
Our database provides customer insight and contextual information on which enterprise applications and software systems Turkish Airlines is running and its propensity to invest more and deepen its relationship with PROS , Microsoft , Salesforce or identify new suppliers as part of their overall Digital and IT transformation projects to stay competitive, fend off threats from disruptive forces, or comply with internal mandates to improve overall enterprise efficiency.
We have been analyzing Turkish Airlines revenues, which have grown to $22.67 billion in 2024, plus its IT budget and roadmap, cloud software purchases, aggregating massive amounts of data points that form the basis of our forecast assumptions for Turkish Airlines intention to invest in emerging technologies such as AI, Machine Learning, IoT, Blockchain, Autonomous Database or in cloud-based ERP, HCM, CRM, EPM, Procurement or Treasury applications.
Turkish Airlines Tech Stack and Enterprise Applications
Turkish Airlines ERP Services and Operations
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| PROS | Legacy | PROS Platform for Travel | Price Optimization | ERP Services and Operations | n/a | 2024 | 2025 |
In 2024, Turkish Airlines implemented PROS Platform for Travel as part of a Price Optimization initiative focused on airline revenue management. The rollout centers on PROS Price Elasticity Optimization capabilities to improve forecast accuracy and to move the carrier toward dynamic pricing across its global network.
The implementation embeds PROS Price Elasticity Optimization within Turkish Airlines revenue management workflows, enabling elasticity modeling, demand forecasting refinement, and price scenario simulation. PROS Platform for Travel is configured to support price sensitivity analysis and to feed pricing signals into offer decisioning, aligning with the carrier’s stated path to more personalized offer management.
Operationally the deployment targets the airline revenue management function across the global network, integrating price optimization outputs into existing pricing and offer orchestration processes. Governance emphasis is on configuring rules and workflows inside the revenue management organization to operationalize elasticity outputs and to progress toward dynamic, personalized offer management as described by PROS.
|
Turkish Airlines Collaboration
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Microsoft | Legacy | Microsoft 365 | Collaboration | Collaboration | n/a | 2015 | 2015 |
In 2015, Turkish Airlines implemented Microsoft 365 to provide enterprise Collaboration capabilities. The deployment is visible in the public website footprint and was provisioned as a cloud-first SaaS tenant to support corporate productivity and content workflows. The implementation targeted knowledge worker collaboration and the airline’s public facing content operations.
The Microsoft 365 implementation encompassed core Collaboration modules including Exchange Online for corporate email, SharePoint Online and OneDrive for document management and intranet content, and Microsoft Teams for real-time teamwork and meetings. Office desktop and web applications were included to standardize productivity and document authoring workflows. These components align with Collaboration functional areas such as messaging, file collaboration, and team communication.
Operational coverage focused on corporate IT, communications, and business units responsible for website content, with tenant level administration and content governance implemented to manage access and compliance. User provisioning and role based access controls are consistent governance controls applied within the Microsoft 365 tenant to support corporate processes. The visible use of Microsoft 365 on the Turkish Airlines website highlights integration of collaboration tooling with external digital channels.
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Turkish Airlines CRM
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
| Salesforce | Legacy | Salesforce Sales Cloud | Sales Automation, CRM, Sales Engagement | CRM | n/a | 2022 | 2022 |
In 2022 Turkish Airlines implemented Salesforce Sales Cloud as part of a Sales Automation,CRM,Sales Engagement deployment, embedding Salesforce Sales Cloud on their public website to capture customer interactions and route inquiries into the CRM platform. The implementation is described as a cloud SaaS deployment focused on web-driven sales and engagement workflows rather than an on premises installation.
The configuration emphasizes core Sales Cloud capabilities, including web-based lead and contact capture, account and opportunity management, pipeline and sales stage visibility, automated assignment rules, and sales engagement workflows. Salesforce Sales Cloud was configured to standardize lead intake from the website, apply business rules for routing and scoring, and create opportunity records to align with the carrier's commercial sales processes.
Integration work is concentrated on the website surface, using embedded components and web-to-lead style handlers to push customer data and interaction signals into Salesforce Sales Cloud, where records are stored and progressed through standard CRM objects. Operational coverage centers on digital sales channels and the commercial sales and customer engagement functions, ensuring website-originated leads and inquiries are handled within the Sales Automation,CRM,Sales Engagement stack.
Governance and process controls were implemented to enforce a consistent lead to opportunity lifecycle, role based access to CRM data, and standardized sales stages and workflows for follow up. Rollout appears targeted at consolidating web driven sales activity into a single CRM instance to improve process orchestration across sales and engagement teams.
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Turkish Airlines PaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Apps Development | PaaS |
|
2022 | 2022 |
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|
|
|
|
Master Data Management | PaaS |
|
2017 | 2017 |
|
|
|
|
|
Operating System (OS) | PaaS |
|
2012 | 2012 |
|
Turkish Airlines IaaS
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
Application Hosting and Computing Services | IaaS |
|
2014 | 2014 |
|
|
|
|
|
Content Delivery Network | IaaS |
|
2018 | 2018 |
|
Turkish Airlines Internet of Things
Vendor |
Previous System |
Application |
Category |
Market |
VAR/SI |
When |
Live |
Insight |
|---|---|---|---|---|---|---|---|---|
|
|
|
|
IoT Platform | Internet of Things |
|
2010 | 2010 |
|
IT Decision Makers and Key Stakeholders at Turkish Airlines
| First Name | Last Name | Title | Function | Department | Phone | |
|---|---|---|---|---|---|---|
| No data found | ||||||
Apps Being Evaluated by Turkish Airlines Executives
APPS RUN THE WORLD tracks software evaluation trends across 2 million companies worldwide, including buyer insights from Turkish Airlines IT executives and key decision makers. This section highlights Turkish Airlines's latest recorded technology evaluations, including IONOS Cloud for Application Hosting and Computing Services on 2026-02-26, Lufthansa Systems NetLine/Crew for Workforce Scheduling on 2026-02-26, and Amadeus Altea for Reservation and Booking Management on 2026-02-24. As part of ARTW Buyer Intent and technographics insights, these findings provide useful visibility into the Turkish Airlines digital transformation priorities and AI adoption trends.
| Date | Company | Status | Vendor | Product | Category | Market |
|---|---|---|---|---|---|---|
| 2026-02-26 | Turkish Airlines | Evaluated | Lufthansa Systems AG | Lufthansa Systems NetLine/Crew | Workforce Scheduling | HCM |
| 2026-02-26 | Turkish Airlines | Evaluated | IONOS | IONOS Cloud | Application Hosting and Computing Services | IaaS |
| 2026-02-24 | Turkish Airlines | Evaluated | Amadeus IT Group | Amadeus Altea | Reservation and Booking Management | ERP Services and Operations |
| 2026-02-14 | Turkish Airlines | Evaluated |
|
|
Aviation MRO | ERP Services and Operations |
| 2025-11-18 | Turkish Airlines | Evaluated |
|
|
ERP Financial | ERP |
| 2025-11-07 | Turkish Airlines | Evaluated |
|
|
Analytics and BI | Analytics and BI |
| 2024-10-24 | Turkish Airlines | Evaluated |
|
|
Call Center, Customer Experience | CRM |
| 2024-06-27 | Turkish Airlines | Evaluated |
|
|
Passenger Service Systems | ERP Services and Operations |
FAQ - APPS RUN THE WORLD Turkish Airlines Technographics
Turkish Airlines is a Transportation organization based in Turkey,
with around 63455 employees and annual revenues of $22.67 billion.
Turkish Airlines operates a diverse technology stack with applications such as
PROS Platform for Travel, Microsoft 365 and Salesforce Sales Cloud,
covering areas like Price Optimization, Collaboration and Sales Automation, CRM, Sales Engagement.
Turkish Airlines has invested in cloud applications and AI-driven platforms to optimize efficiency and growth,
collaborating with vendors such as PROS, Microsoft and Salesforce.
Turkish Airlines recently adopted applications including
PROS Platform for Travel in 2024, Salesforce Sales Cloud in 2022 and Airtable in 2022,
highlighting its ongoing modernization strategy.
APPS RUN THE WORLD maintains an up-to-date database of Turkish Airlines’s key decision makers and IT executives,
available to Premium subscribers.
Our research team continuously updates Turkish Airlines’s profile with verified software purchases,
vendor relationships, and digital initiatives identified from public and proprietary sources.
Subscribe to APPS RUN THE WORLD to access the complete Turkish Airlines technographics profile,
including detailed breakdowns by category, vendor, and IT decision makers.