List of Acoustic Marketing Cloud (formerly IBM Watson Marketing) Customers
Acoustic
1125 Oak Street, Suite 201,
Conway, 72032, AR,
United States
Conway, 72032, AR,
United States
1 866-820-5136
Professional Services
600
$60M
Since 2010, our global team of researchers has been studying Acoustic Marketing Cloud (formerly IBM Watson Marketing) customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Acoustic Marketing Cloud (formerly IBM Watson Marketing) for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Acoustic Marketing Cloud (formerly IBM Watson Marketing) for Marketing Automation include: AVIOS, a United Kingdom based Transportation organisation with 434 employees and revenues of $468.0 million, Wunderkind (formerly BounceX), a United States based Professional Services organisation with 850 employees and revenues of $153.0 million, INSP, a United States based Media organisation with 750 employees and revenues of $120.0 million, Pure Formulas, a United States based Retail organisation with 120 employees and revenues of $20.0 million and many others.
Contact us if you need a completed and verified list of companies using Acoustic Marketing Cloud (formerly IBM Watson Marketing), including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Acoustic Marketing Cloud (formerly IBM Watson Marketing) customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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AVIOS | Transportation | 434 | $468M | United Kingdom | Acoustic | Acoustic Marketing Cloud (formerly IBM Watson Marketing) | Marketing Automation | 2015 | n/a |
In 2015, Avios implemented Acoustic Marketing Cloud (formerly IBM Watson Marketing) to support Marketing Automation use cases across its loyalty and CRM functions. The deployment was positioned to centralize campaign orchestration and personalization for the Avios Travel Rewards programme across UK and South Africa, with direct accountability managed by a CRM organization that worked closely with airline partners British Airways, Vueling, Aer Lingus and Iberia.
The implementation covered core modules typical of Acoustic Marketing Cloud such as email campaign management, multi‑channel delivery including direct mail, SMS, push and social channels, customer segmentation, personalization engines and automation workflows. The program also incorporated predictive analytics workflows and propensity model outputs for customer lifecycle orchestration, aligning communications to lifecycle stages and segmentation strategies.
Integrations focused on analytics handoffs and stakeholder interfaces, specifically close engagement with analytics teams for implementation of propensity models and with partner marketing teams across Financial Services, Travel and Retail to operationalize offers. Operational ownership included campaign operations, CRM planning, and partner-facing marketing governance, executed by a team of approximately 10 FTEs embedded with airline marketing teams.
Governance and process changes emphasized marketing budget accountability, PR governance and structured change involvement for omni‑channel initiatives, single customer view efforts and programme migrations. The remit included improving personalization and automation capabilities, embedding Acoustic Marketing Cloud into CRM workflows and supporting partner marketing and business development requirements without specifying measurable outcomes.
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INSP | Media | 750 | $120M | United States | Acoustic | Acoustic Marketing Cloud (formerly IBM Watson Marketing) | Marketing Automation | 2015 | n/a |
In 2015, INSP implemented Acoustic Marketing Cloud (formerly IBM Watson Marketing) to centralize marketing automation and campaign orchestration across its digital properties. The implementation referenced the Apps Category .
The deployment integrated Acoustic Marketing Cloud with INSP web properties and backend services, leveraging the Acoustic Marketing Cloud API integration that was implemented by INSP developers. Configuration work focused on campaign management, email delivery workflows, audience segmentation and tracking, and server side API connectivity, with implementation efforts coordinated alongside PHP backend development, MySQL and Redis database work, and Azure Web App hosting.
Integrations explicitly included Salesforce and HubSpot API connectivity, Azure Web App and database hosting and CI CD pipelines, and video platform integrations for Brightcove and Haivision used by INSP for live and VOD solutions. Social media integration work included Twitter and Facebook APIs, and source control and deployment tooling was standardized through Bitbucket GitLab and GitHub consistency and integration.
Operational governance combined application configuration with platform engineering responsibilities, with INSP teams maintaining Azure CI CD, database and server configuration, Linux CentOS administration, and WHM cPanel management. Acoustic Marketing Cloud was positioned to support marketing operations, digital content distribution and web development workflows, and the implementation emphasized API driven integration and automated deployment pipelines rather than manual campaign handling.
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Pure Formulas | Retail | 120 | $20M | United States | Acoustic | Acoustic Marketing Cloud (formerly IBM Watson Marketing) | Marketing Automation | 2016 | n/a |
In 2016 Pure Formulas implemented Acoustic Marketing Cloud (formerly IBM Watson Marketing) in Marketing Automation to centralize email campaign orchestration for its e commerce retail operations. The implementation was led from the Director of Technology office and targeted the Email Marketing function while supporting Merchandising and Customer Service workflows, reflecting an operational scope across site merchandising, email operations, and customer support processes.
Configuration work focused on email template management, program automation, saved queries and campaign programs consistent with Marketing Automation capabilities. The team built a custom email builder to generate HTML for the chosen ESP, and supported template coding, campaign setup and QA in both stage and production environments, with requirements gathering, ticket prioritization and sprint assignment driving ongoing configuration and enhancements.
Integrations were explicit elements of the implementation, Acoustic Marketing Cloud was integrated with the company ERP Netsuite, with marketplace orchestration through ChannelAdvisor and telephony through Live Ops as part of broader automation workflows. The implementation also included a connector between Acoustic Marketing Cloud and personalization vendor Certona, and operational coupling with the company ESP Listrak, enabling coordinated campaign execution and data flows between marketing and back office systems.
Governance and rollout relied on a centralized technology function managing offshore and in house development teams, formal QA after each build, documented functionality and bug fixes for Customer Service Representatives and executives, and hands on support for the Email Marketing department. A stated outcome from the program was the email builder reducing creation time from several hours to 30 minutes, and ongoing processes included training, documentation and sprint based backlog management to sustain the Marketing Automation deployment.
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Wunderkind (formerly BounceX) | Professional Services | 850 | $153M | United States | Acoustic | Acoustic Marketing Cloud (formerly IBM Watson Marketing) | Marketing Automation | 2021 | n/a |
In 2021, Wunderkind implemented Acoustic Marketing Cloud (formerly IBM Watson Marketing) as its Marketing Automation platform. The deployment centered on programmatic email orchestration and triggered campaign workflows to support Wunderkind professional services for client engagement, with adoption led by campaign engineering resources.
Acoustic Marketing Cloud was configured to support campaign orchestration, email marketing, triggered messaging, audience segmentation, and dynamic content personalization. Campaign engineering developed and scripted dynamic emails across multiple ESP environments while using Acoustic Marketing Cloud for centralized campaign logic and automation rules.
The implementation integrated explicitly with SmarterHQ and with a range of ESPs used by Wunderkind and its clients, including Salesforce Marketing Cloud, Harmony, Emarsys, Klaviyo, Responsys, and Listrak, and included migration work to move clients between ESPs when required. Operational coverage emphasized client campaign delivery and marketing operations, with the Campaign Engineer role active from March 2021 to March 2022 to execute special triggered campaigns.
Governance focused on standardizing templates, scripted dynamic content, and orchestration patterns to align campaign engineering and client services workflows. Acoustic Marketing Cloud, as the Marketing Automation platform, became the central system for orchestrating triggered campaigns and maintaining consistency across multi-ESP client environments.
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Buyer Intent: Companies Evaluating Acoustic Marketing Cloud (formerly IBM Watson Marketing)
ARTW Buyer Intent uncovers actionable customer signals, identifying software buyers actively evaluating Acoustic Marketing Cloud (formerly IBM Watson Marketing). Gain ongoing access to real-time prospects and uncover hidden opportunities. Companies Actively Evaluating Acoustic Marketing Cloud (formerly IBM Watson Marketing) for Marketing Automation include:
- Value Smart Trading, a Hong Kong based Distribution organization with 100 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated |
|---|---|---|---|---|---|---|
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Value Smart Trading | Distribution | 100 | $10M | Hong Kong | 2024-06-06 |
FAQ - APPS RUN THE WORLD Acoustic Marketing Cloud (formerly IBM Watson Marketing) Coverage
Acoustic Marketing Cloud (formerly IBM Watson Marketing) is a Marketing Automation solution from Acoustic.
Companies worldwide use Acoustic Marketing Cloud (formerly IBM Watson Marketing), from small firms to large enterprises across 21+ industries.
Organizations such as AVIOS, Wunderkind (formerly BounceX), INSP and Pure Formulas are recorded users of
Acoustic Marketing Cloud (formerly IBM Watson Marketing) for Marketing Automation.
Companies using Acoustic Marketing Cloud (formerly IBM Watson Marketing) are most concentrated in Transportation, Professional Services and Media, with adoption spanning over 21 industries.
Companies using Acoustic Marketing Cloud (formerly IBM Watson Marketing) are most concentrated in United Kingdom and United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Acoustic Marketing Cloud (formerly IBM Watson Marketing) across Americas, EMEA, and APAC.
Companies using Acoustic Marketing Cloud (formerly IBM Watson Marketing) range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 100%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 0%.
Customers of Acoustic Marketing Cloud (formerly IBM Watson Marketing) include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.
Contact APPS RUN THE WORLD to access the full verified Acoustic Marketing Cloud (formerly IBM Watson Marketing) customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.