List of ActiveIQ CDP Customers
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Since 2010, our global team of researchers has been studying ActiveIQ CDP customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased ActiveIQ CDP for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using ActiveIQ CDP for Customer Data Platform include: Calfrac Well Services, a Canada based Oil, Gas and Chemicals organisation with 2270 employees and revenues of $1.15 billion, Chemco Electrical Contractors, a Canada based Construction and Real Estate organisation with 2500 employees and revenues of $606.0 million, DreamWorks Animation, a United States based Media organisation with 3500 employees and revenues of $410.0 million, Calfrac Well Services US, a United States based Oil, Gas and Chemicals organisation with 1200 employees and revenues of $306.0 million, Bluewave Energy Services, a Canada based Utilities organisation with 1000 employees and revenues of $300.0 million and many others.
Contact us if you need a completed and verified list of companies using ActiveIQ CDP, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The ActiveIQ CDP customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Acceleware | Professional Services | 20 | $1M | Canada | ActiveIQ | ActiveIQ CDP | Customer Data Platform | 2007 | n/a |
In 2007, Acceleware implemented ActiveIQ CDP, deploying ActiveConversion CDP on their website as a Customer Data Platform. The deployment centralized first party site interaction capture for a 20 employee professional services firm, consolidating web events and visitor identifiers into a single customer profile store. ActiveIQ CDP was used to instrument the website for continuous profile assembly and to persist unified visitor records for downstream use.
Configuration emphasized identity resolution, persistent profile management, segmentation, and campaign audience generation consistent with Customer Data Platform capabilities. ActiveIQ CDP was configured to perform visitor stitching, attribute enrichment, and rule-based segmenting to support marketing and sales lead workflows, with profile schema and segmentation logic defined at implementation time.
Operational coverage focused on marketing and demand generation functions, using site-captured profiles for audience activation and lead qualification. Governance established centralized profile stewardship and role-based access to profile data, with documented attribute definitions and activation rules to maintain consistent use of ActiveIQ CDP customer profiles across the organization.
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ActiveIQ | Professional Services | 80 | $8M | Canada | ActiveIQ | ActiveIQ CDP | Customer Data Platform | 2024 | n/a |
In 2024, ActiveIQ deployed ActiveIQ CDP as a Customer Data Platform to centralize first party web event capture and customer profile stitching. The company is using ActiveConversion CDP on its website to feed behavioral events and session data into the ActiveIQ CDP implementation for unified profile creation.
The ActiveIQ CDP configuration emphasized core Customer Data Platform capabilities, including real time event ingestion from the website, identity resolution and profile unification, audience segmentation, and activation-ready audience exports. The implementation included configuration of segmentation rules, persistent identifiers for cross session stitching, and rule-based audience syncs typical of Customer Data Platform deployments.
Integrations were focused on the website data layer, with ActiveConversion CDP acting as the primary web event source into ActiveIQ CDP. Operational coverage targeted marketing and analytics functions within ActiveIQ, using the ActiveIQ CDP to supply standardized audiences and profile data for campaign orchestration and analytic reporting.
Governance and rollout followed a phased approach, starting with web data capture and profile normalization before enabling segmentation and activation workflows, and included consent and data quality controls aligned with Customer Data Platform best practices. ActiveIQ ActiveIQ CDP Customer Data Platform marketing and analytics functions reflects the implemented relationship between the system and business use cases.
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Aerostar Drone Solutions | Manufacturing | 10 | $1M | Canada | ActiveIQ | ActiveIQ CDP | Customer Data Platform | 2017 | n/a |
In 2017, Aerostar Drone Solutions implemented ActiveIQ CDP on its public website as a Customer Data Platform to centralize first party web event capture and audience building. The deployment focused on server and client side tracking of ActiveConversion events using ActiveIQ CDP instrumentation embedded directly in site pages, positioning the application as the primary data collection layer for marketing and lead enrichment.
ActiveIQ CDP was configured to provide core Customer Data Platform capabilities including event ingestion, deterministic identity stitching, a normalized customer profile, and in‑platform audience segmentation for on site personalization. Configuration work emphasized schema mapping of product and visitor events, rule based segment definitions, and lightweight UI workflows for a single administrator to manage segments and export audiences.
Operational coverage was limited to marketing and commercial functions, with the implementation scoped to website behavioral signals and activation feeds to downstream marketing channels. Governance was implemented at a small company scale, with centralized tag governance, consent capture alignment, and staged configuration to validate event quality before broader audience activation using ActiveIQ CDP.
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Professional Services | 120 | $15M | Australia | ActiveIQ | ActiveIQ CDP | Customer Data Platform | 2015 | n/a |
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Distribution | 10 | $1M | Canada | ActiveIQ | ActiveIQ CDP | Customer Data Platform | 2017 | n/a |
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Professional Services | 10 | $1M | United States | ActiveIQ | ActiveIQ CDP | Customer Data Platform | 2013 | n/a |
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Professional Services | 30 | $3M | United Kingdom | ActiveIQ | ActiveIQ CDP | Customer Data Platform | 2010 | n/a |
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Manufacturing | 100 | $10M | Canada | ActiveIQ | ActiveIQ CDP | Customer Data Platform | 2016 | n/a |
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Professional Services | 10 | $2M | Indonesia | ActiveIQ | ActiveIQ CDP | Customer Data Platform | 2008 | n/a |
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Leisure and Hospitality | 10 | $1M | United States | ActiveIQ | ActiveIQ CDP | Customer Data Platform | 2006 | n/a |
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Buyer Intent: Companies Evaluating ActiveIQ CDP
Discover Software Buyers actively Evaluating Enterprise Applications
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