List of Acxiom Customer Intelligence Cloud Customers
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Since 2010, our global team of researchers has been studying Acxiom Customer Intelligence Cloud customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Acxiom Customer Intelligence Cloud for Customer Analytics from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Acxiom Customer Intelligence Cloud for Customer Analytics include: Ford UK, a United Kingdom based Automotive organisation with 5960 employees and revenues of $17.22 billion, Heathrow, a United Kingdom based Transportation organisation with 90000 employees and revenues of $4.76 billion, Channel 4, a United Kingdom based Media organisation with 1197 employees and revenues of $1.38 billion and many others.
Contact us if you need a completed and verified list of companies using Acxiom Customer Intelligence Cloud, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Channel 4 | Media | 1197 | $1.4B | United Kingdom | Acxiom | Acxiom Customer Intelligence Cloud | Customer Analytics | 2021 | n/a |
In 2021, Channel 4 deployed Acxiom Customer Intelligence Cloud to operationalize Acxiom InfoBase audience segments for BVOD advertising targeting and measurement in the United Kingdom. The work targeted advertising/marketing use cases, enabling audience creation and measurement across broadcast video on demand inventory.
Acxiom Customer Intelligence Cloud was used to compose InfoBase powered audience segments, centralize identity resolution, and standardize audience definitions for campaign activation. Configuration included segment composition and automated audience activation workflows typical for audience management and measurement, with measurement pipelines constructed to link exposures to segment membership.
Operational integration fed audience activation outputs into Channel 4’s BVOD campaign workflows and measurement processes, supporting targeting and post exposure measurement of ad recognition and consideration. Independent studies in 2021 to 2022 reported approximately 60% uplift in spontaneous brand awareness for campaigns using InfoBase powered segments, along with strong gains in ad recognition and consideration.
Governance and process changes focused on centralized audience definitions, data activation controls, and standardized measurement reporting across advertising and marketing teams, positioning Acxiom Customer Intelligence Cloud as the audience management and activation layer for Channel 4’s BVOD advertising and measurement workflows.
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Ford UK | Automotive | 5960 | $17.2B | United Kingdom | Acxiom | Acxiom Customer Intelligence Cloud | Customer Analytics | 2021 | n/a |
In 2021, Ford UK implemented Acxiom Customer Intelligence Cloud. Apps Category:
The deployment established a Unified Data Layer across multiple territories to centralize identity and marketing data and to support audience creation and digital onboarding. Acxiom Customer Intelligence Cloud delivered identity resolution, InfoBase enrichment, and unified data services to standardize customer profiles and enable cross-channel profile stitching for marketing and CRM use.
The Unified Data Layer connected sales, credit and warranty datasets into a single profile store consumed by Ford UK marketing operations and CRM audiences. Integrations focused on ingesting transactional and credit-related records alongside warranty data to enrich and resolve identities for targeted campaign activation.
Operational governance emphasized centralized data orchestration and audience governance to support digital onboarding workflows and campaign execution. Reported outcomes from the implementation included a 79% increase in conversions and a 16% reduction in cost per lead.
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Heathrow | Transportation | 90000 | $4.8B | United Kingdom | Acxiom | Acxiom Customer Intelligence Cloud | Customer Analytics | 2022 | n/a |
In 2022, Heathrow implemented Acxiom Customer Intelligence Cloud, a Customer Data Platform, engaging Acxiom to design and operate a privacy compliant customer data foundation and a unified CRM and MarTech stack that included Salesforce Marketing Cloud and Salesforce Data Cloud. The deployment was scoped to improve CRM and marketing across the airport in the United Kingdom, with a focus on retail and membership programs and on aligning identity resolution with activation and measurement workflows.
Acxiom Customer Intelligence Cloud was configured as a managed CDP providing identity resolution, unified customer profiles, segmentation, data activation, and campaign measurement capabilities. Configuration emphasized profile stitching and persistent identifiers to enable personalized campaign orchestration and measurement across customer touch points typical of a Customer Data Platform implementation.
Integrations were implemented with Salesforce Marketing Cloud and Salesforce Data Cloud to operationalize audience activation, campaign delivery, and downstream measurement. The implementation supported CRM and marketing business functions across Heathrow’s retail and membership operations, feeding activation lists and measurement datasets into the CRM and MarTech layers.
Governance was built around a privacy compliant data foundation, with Acxiom operating identity resolution and activation processes to maintain consent alignment and measurement traceability. The program delivered double digit lifts in retail spend and membership metrics as reported in the engagement, with the Acxiom Customer Intelligence Cloud serving as the central Customer Data Platform for activation and analysis.
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