List of Acxiom Data Guru Customers
Conway, 72032-7114, AR,
United States
Since 2010, our global team of researchers has been studying Acxiom Data Guru customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Acxiom Data Guru for Listing Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Acxiom Data Guru for Listing Management include: Starbucks, a United States based Retail organisation with 381000 employees and revenues of $37.18 billion, Comision Federal de Electricidad Mexico, a Mexico based Utilities organisation with 91195 employees and revenues of $32.70 billion, Southwest Airlines, a United States based Transportation organisation with 73463 employees and revenues of $26.09 billion, Doritos United States, a United States based Consumer Packaged Goods organisation with 55000 employees and revenues of $24.80 billion, Henkel, a Germany based Consumer Packaged Goods organisation with 47150 employees and revenues of $23.29 billion and many others.
Contact us if you need a completed and verified list of companies using Acxiom Data Guru, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Acxiom Data Guru customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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11Teamsports | Retail | 800 | $200M | Germany | Acxiom | Acxiom Data Guru | Listing Management | 2013 | n/a |
In 2013, 11Teamsports Germany implemented Acxiom Data Guru on its website. The Acxiom Data Guru deployment was configured to capture on-site customer interactions and persist unified identifiers for downstream segmentation, aligning with the Apps Category . The implementation focused on embedding Acxiom Data Guru within page-level data collection and tag management flows to support audience building and on-site personalization.
Operational ownership sat with e-commerce and digital marketing teams, who used Acxiom Data Guru for customer profile enrichment and audience orchestration in web channels. The deployment combined client-side and server-side capture with identity resolution and profile consolidation capabilities, and governance emphasized consent-driven data collection and profile reconciliation workflows across site analytics and campaign measurement processes.
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5DayDeal | Retail | 10 | $2M | United States | Acxiom | Acxiom Data Guru | Listing Management | 2014 | n/a |
In 2014, 5DayDeal implemented Acxiom Data Guru on their website under the Apps Category . Acxiom Data Guru was provisioned as a web-facing data orchestration and customer profiling layer to capture behavioral and transactional signals from the site and to centralize visitor identity resolution for on-site activation.
The deployment focused on website integration and lightweight configuration suitable for a 10 person retail operation in the United States, with implementations geared toward web-based data capture, audience segmentation, and activation for marketing and analytics. Operational coverage centered on e-commerce and marketing workflows, with the internal team responsible for configuration, tag placement, and governance measures such as consent handling and data quality controls consistent with web data orchestration usage.
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A Sales Guy | Education | 10 | $1M | United States | Acxiom | Acxiom Data Guru | Listing Management | 2013 | n/a |
In 2013, A Sales Guy deployed Acxiom Data Guru on its website, implementing Acxiom Data Guru to capture and enrich visitor and lead data for direct sales and marketing use. The Apps Category "" is included here for classification while the implementation emphasized client-side web instrumentation and server-side API interactions with the Acxiom Data Guru service to surface enriched attributes during lead capture flows. The deployment was scoped to the company website and aligned to the small-team operational model appropriate for A Sales Guy, which operates with ten employees in the United States.
Configuration work concentrated on web form capture, consent handling, attribute enrichment, and passing enriched profiles into sales enablement workflows, consistent with customer data and audience enrichment use cases. Governance was managed within a combined sales and marketing remit, using lightweight process controls for data usage and consent, and rollout followed a single-site phased activation approach. Acxiom Data Guru is reiterated as the application in use, supporting the business functions of marketing, lead generation, and sales enablement.
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ABBAS Czech Republic | Professional Services | 50 | $7M | Czech Republic | Acxiom | Acxiom Data Guru | Listing Management | 2013 | n/a |
In 2013, ABBAS Czech Republic implemented Acxiom Data Guru for Listing Management on their website. The Acxiom Data Guru deployment centralized business listing records and structured location data used to populate the firm's public web pages and to support syndicated directory feeds. Configuration prioritized authoritative attributes such as business name, address, phone, and category to improve consistency across online listings.
Operational responsibility was concentrated in the firm's marketing and web operations function, using Acxiom Data Guru to manage content updates and schedule publication to third-party listing channels within the Czech Republic. Implementation emphasized content governance and workflow controls to maintain a single source of truth for listings, with the Acxiom Data Guru interface embedded on ABBAS Czech Republic's website for direct record display. The setup reflects standard Listing Management capabilities including record stewardship, syndicated distribution, and structured data publishing for search and directory consumption.
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Academy Insurance | Insurance | 12 | $3M | United States | Acxiom | Acxiom Data Guru | Listing Management | 2013 | n/a |
In 2013, Academy Insurance implemented Acxiom Data Guru as its Listing Management solution on its website. Academy Insurance uses Acxiom Data Guru to centralize management of its online business profile, enabling published data such as address, phone, and hours to be normalized and distributed across local listings and directory citations.
For a 12 employee insurance firm operating in the United States, the Acxiom Data Guru deployment is scoped to website-driven listing governance and supports marketing and local search management functions. The implementation emphasizes profile management, data normalization, and automated listing synchronization as core Listing Management capabilities, aligning online listing workflows with the company website and customer acquisition channels.
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Professional Services | 4500 | $406M | Costa Rica | Acxiom | Acxiom Data Guru | Listing Management | 2014 | n/a |
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Professional Services | 800 | $120M | Czech Republic | Acxiom | Acxiom Data Guru | Listing Management | 2014 | n/a |
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Professional Services | 2000 | $200M | Indonesia | Acxiom | Acxiom Data Guru | Listing Management | 2014 | n/a |
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Professional Services | 6500 | $600M | Ireland | Acxiom | Acxiom Data Guru | Listing Management | 2014 | n/a |
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Professional Services | 55 | $10M | United Kingdom | Acxiom | Acxiom Data Guru | Listing Management | 2014 | n/a |
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Buyer Intent: Companies Evaluating Acxiom Data Guru
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