List of Acxiom Data Customers
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Since 2010, our global team of researchers has been studying Acxiom Data customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Acxiom Data for Customer Data Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Acxiom Data for Customer Data Platform include: Toyota, a Japan based Automotive organisation with 383853 employees and revenues of $323.16 billion, Group 1 Automotive, a United States based Automotive organisation with 16011 employees and revenues of $17.87 billion, South Western Railway, a United Kingdom based Transportation organisation with 4500 employees and revenues of $1.43 billion and many others.
Contact us if you need a completed and verified list of companies using Acxiom Data, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Acxiom Data customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Group 1 Automotive | Automotive | 16011 | $17.9B | United States | Acxiom | Acxiom Data | Customer Data Platform | 2023 | n/a |
In 2023 Group 1 Automotive engaged Acxiom to implement Acxiom Data, deploying a privacy-first customer data platform in a Marketing/CRM program across its North American dealer network. The Acxiom Data implementation is anchored on Acxiom's Real Identity solution to reconcile digital and in-dealership touchpoints into a single customer view.
Configuration work focused on identity resolution, customer profile stitching, data ingestion, and unified profile capabilities to support personalized lifecycle marketing. The deployment emphasized privacy controls and consent management consistent with a privacy-first CDP approach, enabling Marketing/CRM teams to orchestrate segmented and lifecycle campaigns.
Deployment scope covers Group 1 Automotive's North American dealer network with an enterprise-wide rollout planned and operations expected live in 2024. Integrations concentrated on reconciling online behavioral signals and in-dealership interaction data into Acxiom Data profiles so dealership sales and marketing functions can reference a single customer record.
Governance and rollout planning included phased activation across dealer sites, coordination between marketing and dealership operations, and process changes to operationalize lifecycle marketing. The program announced in 2023 aims to reduce cost, improve ROI and increase dealership profitability, loyalty and sales opportunities through personalized lifecycle marketing.
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South Western Railway | Transportation | 4500 | $1.4B | United Kingdom | Acxiom | Acxiom Data | Customer Data Platform | 2021 | Tealium |
In 2021, South Western Railway engaged Acxiom Data alongside technology partner Tealium to build a customer data platform. The deployment targeted Marketing/CRM (travel) and was announced in July 2021, with the engagement expected to go live that year. The core objective was to consolidate passenger data into a single 360° customer view to improve targeting and campaign efficiency across UK touchpoints.
Acxiom Data was configured to provide unified customer profiling, identity resolution, segmentation and audience activation, and analytics to support personalised customer experiences. Acxiom’s professional services led the implementation and worked with Tealium’s CDP capabilities to provision data ingestion, profile unification and activation pipelines. Configuration emphasis included consent management and data governance controls aligned to passenger marketing and CRM requirements.
Operational coverage focused on marketing and CRM business functions, unifying data across UK touchpoints to enable campaign targeting, segmentation and activation workflows. Governance and rollout activities were managed by Acxiom professional services in coordination with Tealium, with phased channel activation planned for 2021. South Western Railway Acxiom Data Marketing/CRM (travel) describes the company application category business function relationship, centralizing passenger data for analysis and activation within marketing and CRM.
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Toyota | Automotive | 383853 | $323.2B | Japan | Acxiom | Acxiom Data | Customer Data Platform | 2021 | n/a |
In 2021 Toyota deployed Acxiom Data as a Data Onboarding and Activation Platform for Marketing/CRM (automotive) covering Toyota and Lexus operations in the U.S. The Acxiom Data implementation centralized offline and digital first party data to address cookie-dependent DMP workflows and to provide privacy-compliant identity management and media analytics in production in 2021.
The deployment emphasized identity resolution, data onboarding, audience segmentation, and activation capabilities. Acxiom Data was configured to ingest and normalize CRM and offline dealership data, resolve identities across datasets using deterministic and probabilistic reconciliation methods, and expose audience segments to activation and measurement layers.
Integrations coordinated Toyota CRM and offline datasets with digital activation and measurement endpoints to support media analytics and personalized campaign delivery, without naming specific ad vendors. Operational scope targeted U.S. marketing and CRM functions for Toyota and Lexus, with the platform put into production in 2021 to support media measurement and activation workflows.
Governance and process changes centered on privacy-compliant identity management and centralized data stewardship to enable consistent audience definitions and activation controls across media channels. The implementation focused on improving media measurement and personalization through consolidated first party data, identity resolution, and media analytics driven by Acxiom Data.
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Buyer Intent: Companies Evaluating Acxiom Data
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- American Financial Group, a United States based Insurance company with 8500 Employees
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