List of Adimo Platform Customers
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Since 2010, our global team of researchers has been studying Adimo Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Adimo Platform for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Adimo Platform for eCommerce include: Nestle, a Switzerland based Consumer Packaged Goods organisation with 275000 employees and revenues of $102.77 billion, PepsiCo, a United States based Consumer Packaged Goods organisation with 319000 employees and revenues of $91.85 billion, Coca-Cola Enterprises, Inc, a United States based Consumer Packaged Goods organisation with 13250 employees and revenues of $7.60 billion and many others.
Contact us if you need a completed and verified list of companies using Adimo Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Adimo Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Coca-Cola Enterprises, Inc | Consumer Packaged Goods | 13250 | $7.6B | United States | Adimo | Adimo Platform | eCommerce | 2021 | n/a |
In 2021 Coca-Cola Enterprises, Inc deployed the Adimo Platform as a shoppable / commerce media solution. The Adimo Platform is referenced by Adimo corporate disclosures as a global brand implementation used to convert marketing into measurable eCommerce sales and to improve attribution across retailer partners.
Configuration and capability focus included shoppable content orchestration and commerce media measurement, with explicit support for real-time retailer sales attribution and shortened paths-to-purchase as described by the vendor. Functional workflows implemented align marketing campaign assets to retailer sales events and enable campaign-level conversion tracking between promotional creative and eCommerce outcomes.
Operational coverage extends across Coca-Cola’s retailer partnerships in the United States and other markets, supporting marketing and eCommerce teams as well as retail partnership operations. Integrations are described at the level of retailer partner sales reporting and eCommerce systems to close the loop on marketing-driven purchasing behavior.
Adimo corporate disclosures name Coca-Cola as a client and describe outcomes including shortened paths-to-purchase and real-time retailer sales attribution, framing the Adimo Platform deployment as a commerce media implementation that ties marketing activity to measurable online retailer sales.
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Nestle | Consumer Packaged Goods | 275000 | $102.8B | Switzerland | Adimo | Adimo Platform | eCommerce | 2018 | n/a |
In 2018, Nestle implemented Adimo Platform to provision shoppable marketing journeys for its online channels. The deployment used Adimo Platform and focused on shoppable journeys as the Apps Category .
The implementation centered on Adimo Platform modules for shoppable journeys, enabling direct add-to-basket experiences and voice shopping entry points. Functional capabilities implemented included embedded product-to-basket actions within marketing experiences and voice-triggered shopping flows consistent with the 2018 Adimo Voice integration example.
Integrations emphasized handoff into online checkout and voice commerce channels, with Adimo Platform instrumenting marketing journey touch points to improve attribution of online sales to marketing. Operational coverage began in the UK and extended to global shopper-journey programs, supporting Nestle marketing and e-commerce teams.
Governance focused on workflow alignment between marketing, digital commerce, and analytics teams, with orchestration of shoppable content and attribution tagging governed by centralized marketing operations. The configuration delivered clearer marketing-to-sales attribution and enabled direct add-to-basket and voice shopping paths using the Adimo Platform.
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PepsiCo | Consumer Packaged Goods | 319000 | $91.9B | United States | Adimo | Adimo Platform | eCommerce | 2021 | n/a |
In 2021, PepsiCo implemented the Adimo Platform to make digital marketing shoppable and to capture first party behavioural and conversion data from retailer integrations across markets. The Adimo Platform is described in the Marketing category and was used to connect marketing creative directly to commerce endpoints while instrumenting conversion level signals for marketing-driven eCommerce conversions.
Configuration centered on shoppable media workflows, link level tracking, conversion attribution flows, and first party behavioural data collection. The Adimo Platform was configured to embed shoppable touchpoints in digital ads and content, tag creatives with retailer destination links, persist identifiers across click and view events, and surface conversion events to marketing measurement processes.
Integrations were executed with retailer systems across markets to ingest purchase and conversion confirmation events into PepsiCo marketing and eCommerce measurement pipelines. Governance and operational ownership sat with marketing operations and eCommerce teams, aligning tagging standards and data capture controls to ensure consistent behavioural and conversion data collection across retailer endpoints.
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