List of Adobe Launch Customers
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Since 2010, our global team of researchers has been studying Adobe Launch customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Adobe Launch for Tag Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Adobe Launch for Tag Management include: Australian Government, a Australia based Government organisation with 365400 employees and revenues of $444.01 billion, UnitedHealth Group, a United States based Insurance organisation with 400000 employees and revenues of $400.28 billion, United Healthcare, a United States based Insurance organisation with 400000 employees and revenues of $400.28 billion, McKesson, a United States based Professional Services organisation with 45000 employees and revenues of $400.00 billion, Shell, a United Kingdom based Oil, Gas and Chemicals organisation with 96000 employees and revenues of $284.31 billion and many others.
Contact us if you need a completed and verified list of companies using Adobe Launch, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Adobe Launch customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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1&1 Ionos | Professional Services | 70 | $75M | United Kingdom | Adobe Systems | Adobe Launch | Tag Management | 2022 | n/a |
In 2022, 1&1 Ionos deployed Adobe Launch on its public website. Apps Category:
Adobe Launch was configured to provide site-level tag management functions, implementing rule-based event capture, data element mapping, and extension management as the client-side deployment layer. The implementation focused on marketing and analytics workflows on the website and established a centralized tag governance model with staged publishing environments and an approval workflow to control changes. Adobe Launch is used to standardize client-side data collection and orchestrate third-party tag deployments across the site.
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10-8 Video | Retail | 10 | $1M | United States | Adobe Systems | Adobe Launch | Tag Management | 2020 | n/a |
In 2020, 10-8 Video implemented Adobe Launch, a Tag Management solution, on its customer facing website. Adobe Launch was configured to manage client side tag deployment, rule based tag firing, and data layer instrumentation, enabling centralized control of marketing and analytics tags.
Deployment was scoped to the website and handled tag orchestration for marketing, analytics, and measurement workflows across site pages. Governance emphasized a lightweight release process and artifact versioning within Adobe Launch, with role based access confined to a small in house marketing and web operations team given the company size, aligning the Adobe Launch implementation with Tag Management needs for marketing and analytics.
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1st Central Insurance | Insurance | 1200 | $590M | United Kingdom | Adobe Systems | Adobe Launch | Tag Management | 2020 | n/a |
In 2020, 1st Central Insurance implemented Adobe Launch as part of a Tag Management initiative to consolidate website analytics and tag orchestration. Adobe Launch served as the central tag management layer to standardize data collection and to populate events and variables consumed by Adobe Analytics within Adobe Experience Cloud.
The implementation encompassed data layer design and event tracking for online journeys, configuration of Adobe Launch rule sets, and the establishment of deployable library builds for staged and production environments. The team developed dashboards, metrics, and reports using Adobe Analytics outputs, and instrumented tracking to support A/B experiments managed by the Conversion Rate Optimisation function.
Operational integrations explicitly included Adobe Experience Cloud and Adobe Analytics for analytics ingestion, SessionCam for session replay and qualitative behavior analysis, and SAS workflows used offline to run advanced analysis of CRO tests. The deployment focused on the public website, with responsibilities routed through the Digital team and extending analytics outputs to the wider Commercial and Marketing department.
Governance work centered on consolidating the website analytics platform under Adobe Launch, standardizing tagging practices, and establishing collaboration between the Digital analytics owner and the CRO manager to monitor live A/B experiments. Configuration management and scheduled library releases were used to control changes in tag behavior and ensure consistency of analytics data across reporting and experimentation workflows.
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24 Hour Fitness | Leisure and Hospitality | 7500 | $1.5B | United States | Adobe Systems | Adobe Launch | Tag Management | 2020 | n/a |
In 2020, 24 Hour Fitness deployed Adobe Launch for Tag Management on its public website, centralizing client side tag orchestration and script deployment across its web properties. The Adobe Launch implementation is positioned to manage tag lifecycle and governance for site instrumentation.
Adobe Launch was configured to use rule based tag firing, data elements to capture customer and session attributes, and the extensions model to rationalize third party tag libraries. The implementation included structured library builds and a staged publishing workflow with separate development and production environments to control releases and reduce runtime risk.
The Tag Management deployment supports marketing and analytics business functions by providing a single control plane for tracking and lifecycle governance. Governance measures were applied through environment segregation, published workflows, and audit oriented publishes to enforce change control across web and digital teams.
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24K Ventures | Retail | 12 | $2M | United States | Adobe Systems | Adobe Launch | Tag Management | 2022 | n/a |
In 2022 24K Ventures deployed Adobe Launch on its website to provision a Tag Management capability supporting marketing and web analytics. Deployment consisted of embedding the Adobe Launch client side tag container in site templates and provisioning a single Launch property scoped to the company domain. Initial configuration focused on tag orchestration, rule creation for event capture, and data element mapping to standardize page and interaction signals.
Implementation leveraged Adobe Launch features common to the Tag Management category, including rule based event triggers, data elements and a library of extensions to centralize script and firing logic. The deployment used environment separation for development, staging and production, together with access controls and a controlled publishing workflow to govern changes. Operational ownership rested with marketing and analytics functions, and governance emphasized versioned library builds and publishing approvals to manage ongoing tag lifecycle.
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Manufacturing | 51 | $7M | Denmark | Adobe Systems | Adobe Launch | Tag Management | 2023 | n/a |
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Retail | 10 | $1M | United States | Adobe Systems | Adobe Launch | Tag Management | 2020 | n/a |
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Professional Services | 10 | $1M | United States | Adobe Systems | Adobe Launch | Tag Management | 2022 | n/a |
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Manufacturing | 199 | $20M | United Kingdom | Adobe Systems | Adobe Launch | Tag Management | 2020 | n/a |
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Distribution | 6 | $1M | Germany | Adobe Systems | Adobe Launch | Tag Management | 2023 | n/a |
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Buyer Intent: Companies Evaluating Adobe Launch
- Toronto-Dominion Bank, a Canada based Banking and Financial Services organization with 103000 Employees
Discover Software Buyers actively Evaluating Enterprise Applications
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