List of Annex Referral Marketing Cloud Customers
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Since 2010, our global team of researchers has been studying Annex Referral Marketing Cloud customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Annex Referral Marketing Cloud for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Annex Referral Marketing Cloud for Marketing Automation include: Vivobarefoot, a United Kingdom based Retail organisation with 120 employees and revenues of $36.0 million, Brayola, a United States based Retail organisation with 50 employees and revenues of $5.0 million, MarineDepot.com, a United States based Retail organisation with 20 employees and revenues of $2.0 million and many others.
Contact us if you need a completed and verified list of companies using Annex Referral Marketing Cloud, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Annex Referral Marketing Cloud customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Brayola | Retail | 50 | $5M | United States | Annex Cloud | Annex Referral Marketing Cloud | Marketing Automation | 2014 | n/a |
In 2014 Brayola implemented Annex Referral Marketing Cloud to establish a Referral Marketing capability that linked customer referrals with its loyalty program. Brayola implemented Annex Referral Marketing Cloud as an integrated loyalty and referral marketing solution for its online lingerie retail operations, focusing on customer acquisition and retention through referral incentives and shared rewards.
The Annex Referral Marketing Cloud deployment centralized referral tracking, reward management, referral link and code distribution, and campaign reporting, and the configuration mapped referral logic to Brayola’s existing loyalty constructs. Operational ownership was aligned to marketing and retention teams, with phased campaign rollouts and governance for reward tiers, eligibility rules, and campaign cadence. The implementation included analytics and reporting within Annex Referral Marketing Cloud to monitor referral activity and program adoption, and Brayola increased average order value and purchase frequency following the integrated loyalty and referral program.
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MarineDepot.com | Retail | 20 | $2M | United States | Annex Cloud | Annex Referral Marketing Cloud | Marketing Automation | 2015 | n/a |
In 2015 MarineDepot.com implemented Annex Referral Marketing Cloud to strengthen relationships with its core loyal customer base and to formalize reward and engagement programs. The deployment focused on Referral Marketing and customer loyalty use cases, centralizing referral workflows and program administration under Annex Referral Marketing Cloud to foster deeper community engagement around the brand.
Configuration emphasized referral workflows, rewards management, program administration, and customer engagement modules typical of Referral Marketing platforms. The Annex Referral Marketing Cloud implementation included configuration of referral tracking, reward issuance logic, and customer-facing enrollment and sharing flows, while aligning program rules and moderation settings with Marine Depot’s existing customer engagement practices.
The Annex Cloud team migrated and enhanced Marine Depot’s existing User Generated Content solutions into the consolidated vendor environment, unifying referral and UGC capabilities within a single platform. Operational coverage concentrated on marketing and loyalty functions for MarineDepot.com in the United States, with the Annex team handling the technical migration and feature consolidation for UGC ingestion and presentation.
Governance and operations were organized around the marketing team’s program administration responsibilities, with Annex Referral Marketing Cloud serving as the centralized control plane for reward policies and referral lifecycle management. The engagement resulted in deployment of new Customer Loyalty and Referral Marketing programs and an integrated UGC footprint managed through Annex Cloud’s platform.
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Vivobarefoot | Retail | 120 | $36M | United Kingdom | Annex Cloud | Annex Referral Marketing Cloud | Marketing Automation | 2018 | n/a |
In 2018, Vivobarefoot deployed Annex Referral Marketing Cloud to operationalize Referral Marketing across its international retail e-commerce operations. The Annex Referral Marketing Cloud implementation for Referral Marketing targeted customer engagement, user generated content and loyalty, aligning marketing and commerce functions to capture and reward advocacy.
Configuration emphasized core Referral Marketing capabilities, combined with UGC capture and loyalty orchestration. Implementation work focused on referral link and code management, tiered reward configurations, multilingual message templates, localized reward catalogs and market-specific program rules to support multi-country operations and consistent user journeys.
Operational scope covered marketing, e-commerce and customer service workflows, with program logic embedded into on-site referral widgets and customer communications to surface UGC and referral invitations. The deployment stressed advanced internationalization, enabling localized referral experiences and content in market languages and regional currencies.
Governance was centered on marketing operations maintaining program rules, legal and customer care defining redemption policies, and moderation workflows for user generated content. The Annex Referral Marketing Cloud deployment helped Vivobarefoot expand and improve their customer relationships.
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