List of Anteriad ABM Platform Customers
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Since 2010, our global team of researchers has been studying Anteriad ABM Platform customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Anteriad ABM Platform for Account Based Marketing from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Anteriad ABM Platform for Account Based Marketing include: Lenovo, a Hong Kong based Manufacturing organisation with 72000 employees and revenues of $69.08 billion, HD Supply, a United States based Distribution organisation with 5300 employees and revenues of $1.00 billion, Infinite Electronics, a United States based Manufacturing organisation with 600 employees and revenues of $100.0 million and many others.
Contact us if you need a completed and verified list of companies using Anteriad ABM Platform, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Anteriad ABM Platform customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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HD Supply | Distribution | 5300 | $1.0B | United States | Anteriad, formerly MeritB2B | Anteriad ABM Platform | Account Based Marketing | 2017 | n/a |
In 2017, HD Supply deployed the Anteriad ABM Platform. Apps Category: . The deployment focused on programmatic account based advertising to run targeted display campaigns using Anteriad's extensive buyer intent and firmographic database, aligning the application with HD Supply's distribution marketing objectives.
Configuration emphasized audience segmentation, campaign targeting, and optimization workflows, with the Anteriad ABM Platform providing database driven match, segment activation, and display ad delivery capabilities consistent with account based marketing solutions. The implementation centralized campaign setup and targeting controls, and supported iterative optimization sessions led by the vendor team.
Operational ownership rested with the HD Supply digital marketing organization within Facilities Maintenance in San Diego, where vendor personnel provided hands on guidance to optimize campaign performance. Christina Nakamura Associate Manager Digital Marketing HD Supply noted the team was a pleasure to work with and was eager to walk HD Supply through the process of optimizing campaigns for best results.
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Infinite Electronics | Manufacturing | 600 | $100M | United States | Anteriad, formerly MeritB2B | Anteriad ABM Platform | Account Based Marketing | 2020 | n/a |
In 2020, Infinite Electronics deployed the Anteriad ABM Platform, an ABM Platform delivered by Anteriad formerly MeritB2B, to centralize customer and prospect data across its multi brand manufacturing organization. The program was scoped to deliver visibility into net new customer acquisition, model future customer value, and surface customer overlap between brands to identify upsell and cross sell opportunities.
The implementation leveraged Anteriad’s Customer Data Platform capabilities, emphasizing data cleansing, standardization and deduplication of contact records to create a single operational database for marketing. Functional capabilities implemented included integrated prospect universe construction, lookalike audience generation, multichannel campaign activation, and predictive modeling that extended beyond traditional lead scoring.
Operational configuration enabled ingestion and reconciliation of multiple internal and external sources without requiring changes to Infinite Electronics’ existing tech stack, which supported faster ABM campaign activation. The deployment provided executive level dashboards for multichannel attribution, downstream acquisition measurement by industry, and reporting designed to inform board level budget allocation decisions.
Rollout began as a pilot on one brand and then expanded to all brands, establishing new data driven workflows and governance for a database first culture. The CDP based governance standardized contact records across brands, reduced duplicate outreach risk, and created repeatable processes for targeting top value customers and prospects.
Outcomes documented in the engagement included an 800 percent ROI from traditional ABM programs with MeritB2B, an 80 to 1 return on ad spend after database enabled targeting, and a 20 percent revenue increase for one brand following marketing spend optimization. The Anteriad ABM Platform therefore delivered consolidated analytics, improved measurability across channels, and the ability to operationalize predictive models for ongoing ABM and cross sell initiatives.
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Lenovo | Manufacturing | 72000 | $69.1B | Hong Kong | Anteriad, formerly MeritB2B | Anteriad ABM Platform | Account Based Marketing | 2019 | n/a |
In 2019, Lenovo deployed the Anteriad ABM Platform as its ABM Platform to operationalize account-based targeting for demand generation and ABM nurture across Global Digital Marketing. The Anteriad ABM Platform was adopted to drive intelligent database growth and to centralize account-centric campaign orchestration for Lenovo’s B2B efforts.
The implementation leverages Anteriad’s OmniENGINE solution to provide data enrichment, audience segmentation, account-level insights, account scoring, and nurture orchestration capabilities aligned to ABM workflows. Configuration focused on audience activation and nurture sequencing modules to support ongoing demand generation and ABM nurture without specifying other system integrations in the provided notes.
Anteriad, formerly MeritB2B, is identified as Lenovo’s strategic BtoB data partner, with the relationship framed around data quality, reach, intelligence, and performance. The deployment emphasized vendor collaboration and marketing governance for account selection and nurture policies, with best in class service and close operational collaboration cited by Lenovo marketing leadership.
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