List of Apex Loyalty Customers
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United States
Since 2010, our global team of researchers has been studying Apex Loyalty customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Apex Loyalty for Customer Loyalty from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Apex Loyalty for Customer Loyalty include: PepsiCo, a United States based Consumer Packaged Goods organisation with 319000 employees and revenues of $91.85 billion, Abbott, a United States based Healthcare organisation with 114000 employees and revenues of $41.95 billion, British American Tobacco, a United Kingdom based Manufacturing organisation with 48989 employees and revenues of $34.80 billion and many others.
Contact us if you need a completed and verified list of companies using Apex Loyalty, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Apex Loyalty customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Abbott | Healthcare | 114000 | $42.0B | United States | Apex Loyalty | Apex Loyalty | Customer Loyalty | 2014 | n/a |
In 2014, Abbott implemented Apex Loyalty as its Apex Loyalty Loyalty and Customer Engagement application to centralize rewards, member management, and campaign orchestration for customer retention programs. The deployment targeted customer loyalty and marketing functions across Abbott’s consumer-facing product lines, positioning Apex Loyalty to manage enrollment, points accrual, tiering, and redemption workflows.
Implementation emphasized modular configuration of member lifecycle management, campaign management, and rewards fulfillment capabilities, with business rule engines used to automate accrual and redemption processing. The Apex Loyalty configuration included segmentation and campaign orchestration features typical of Loyalty and Customer Engagement solutions, enabling targeted promotions and lifecycle communications.
Operational design included standard integration touchpoints to synchronize member profiles and transaction events with customer relationship and transaction systems, and to feed marketing automation channels for personalized outreach. The rollout scope focused on customer-facing channels and marketing operations, aligning loyalty program data with commerce and engagement workflows.
Governance was structured around staged releases and formal quality assurance, supported by senior quality engineering and testing protocols to validate accrual logic, redemption flows, and campaign delivery. Change control and release management processes were applied to ensure program rules and membership data integrity during configuration updates.
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British American Tobacco | Manufacturing | 48989 | $34.8B | United Kingdom | Apex Loyalty | Apex Loyalty | Customer Loyalty | 2018 | n/a |
In 2018, British American Tobacco implemented Apex Loyalty as its Loyalty and Customer Engagement platform to centralize consumer loyalty and campaign orchestration. Apex Loyalty was positioned to manage customer loyalty, campaign orchestration and consumer engagement workflows across BAT commercial and marketing functions.
The implementation emphasized core loyalty capabilities consistent with the Loyalty and Customer Engagement category, including member enrollment and profile management, rewards and redemptions, points accounting and tiering, campaign management and segmentation, and analytics dashboards for engagement monitoring. Configuration work focused on program rules, entitlement logic and automated campaign workflows to support ongoing promotions and member lifecycle actions.
Operationally the Apex Loyalty deployment connected to customer data sources, retail point of sale channels and direct marketing systems to enable a unified customer view and omnichannel redemption experience. Operational scope included marketing, CRM and retail operations teams, with program governance and data stewardship processes instituted to manage campaign approvals, consumer consent and program rule changes.
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PepsiCo | Consumer Packaged Goods | 319000 | $91.9B | United States | Apex Loyalty | Apex Loyalty | Customer Loyalty | 2018 | n/a |
In 2018, PepsiCo deployed Apex Loyalty as part of a Loyalty and Customer Engagement initiative to strengthen commercial partner relationships and formalize partner incentives. The Apex Loyalty implementation targeted partner-facing commercial workflows, configuring enrollment, incentive orchestration, and campaign-driven engagement to support partner development and relationship management.
Apex Loyalty was configured with reward catalog management, points and incentive rules, tiering logic, campaign management, and partner reporting capabilities aligned to Loyalty and Customer Engagement use cases. Operational ownership was assigned to commercial and partner operations to govern program rules, incentives, and partner onboarding, and PepsiCo reports that Apex Loyalty is helping build relationships and business with its partners.
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Buyer Intent: Companies Evaluating Apex Loyalty
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