List of Appinio Customers
Hamburg, 20354,
Germany
Since 2010, our global team of researchers has been studying Appinio customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Appinio for Data Management Platform from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Appinio for Data Management Platform include: Lidl, a Germany based Retail organisation with 376000 employees and revenues of $134.22 billion, Otto Group, a Germany based Retail organisation with 38456 employees and revenues of $15.59 billion, Trustly United Kingdom, a United Kingdom based Banking and Financial Services organisation with 1000 employees and revenues of $265.0 million and many others.
Contact us if you need a completed and verified list of companies using Appinio, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
The Appinio customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Lidl | Retail | 376000 | $134.2B | Germany | Appinio | Appinio | Data Management Platform | 2024 | n/a |
In 2024, Lidl engaged Appinio as a Data Management Platform to support Marketing / Consumer insights in Germany. The engagement targeted fast-turnaround consumer research to inform retail product and app decisions and to shorten decision cycles.
Implementation emphasized rapid survey orchestration and sample targeting within the Appinio platform, coupled with real-time reporting and dashboarding to surface main takeouts quickly. Configurations were oriented toward short questionnaire cycles and automated routing of responses to accelerate insight capture, reflecting capabilities commonly associated with a Data Management Platform for consumer feedback and short-cycle testing.
Operational scope was centered on Lidl's marketing and consumer insights teams in Germany, running tactical projects that moved from brief to main takeouts in less than 24 hours. Appinio was used as a rapid market feedback layer to support retail product assortment and app feature decision workflows.
Lidl praised Appinio for outstanding speed and flexibility, an explicit outcome of the engagement. The Appinio Data Management Platform was positioned to provide fast, tactical market feedback and to reduce the time needed for marketing and product decision making.
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Otto Group | Retail | 38456 | $15.6B | Germany | Appinio | Appinio | Data Management Platform | 2025 | n/a |
In 2025, Otto Group deployed Appinio, a Data Management Platform, to run representative online surveys for Marketing/PR in Germany. The deployment collected a national sample of 1,000 participants to generate audience insights that were integrated into corporate communications and storytelling. Appinio provided quantifiable sentiment and preference data to inform content marketing strategy and editorial planning.
The implementation emphasized survey sampling, rapid results aggregation, and structured insight delivery into marketing and editorial workflows, enabling corporate communications teams to embed empirical findings directly into press narratives and content calendars. Operational scope covered Otto Group's Marketing and PR functions in Germany, with survey outputs routed into editorial decision processes to support faster content prioritization and evidence-based storytelling. The project produced more data-driven content and faster editorial decisions as reported by the company.
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Trustly United Kingdom | Banking and Financial Services | 1000 | $265M | United Kingdom | Appinio | Appinio | Data Management Platform | 2025 | n/a |
In 2025, Trustly United Kingdom deployed Appinio as a Data Management Platform to run a Usage & Attitude study supporting product and UX decisions for utility bill payments in the UK. The engagement targeted Marketing and Product research teams, with an explicit objective to refine open-banking payment flows and customer messaging.
Appinio was used to design and field the Usage & Attitude study, producing 1,400 respondents and delivering rapid fielding, with insights returned in approximately 72 hours. The implementation leveraged Appinio survey sampling and real-time reporting capabilities to accelerate consumer feedback loops for product and UX evaluation.
Operational scope was confined to the UK market and centered on product management, UX research, and marketing stakeholders, who consumed the outputs within product decision and messaging workflows to adjust payment flows and customer communications. No external system integrations were reported, the focus remained on structured consumer insight capture and iterative alignment of product and marketing priorities.
The study informed product and UX decisions and helped Trustly refine its open-banking payment flows and customer messaging, improving consumer-alignment and market positioning for Trustly in the UK payments market. Appinio delivered the structured consumer insights used by those teams to guide short cycle product and messaging iterations.
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Buyer Intent: Companies Evaluating Appinio
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