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Michelin, an e2open customer evaluated Oracle Transportation Management

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

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List of AppMarket Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
ADP Professional Services 65200 $20.6B United States AppDirect AppMarket eCommerce 2014 n/a
In 2014, ADP implemented AppMarket, a Cloud Marketplace built on the AppDirect platform. The AppMarket deployment established a branded ADP Marketplace experience for external customers, centralizing cloud service discovery, research, comparison, and purchase workflows. Core functional modules implemented included a catalog and search layer for service discovery, comparison pages, commerce and provisioning workflows for purchases, and a branded development center used to onboard third-party services. The customized development center provided self-service onboarding and developer-facing configuration, reducing resource investment and time to market when adding new applications to the marketplace. The AppMarket implementation consolidated identity into a single identity access model enabling customers to access and purchase cloud services with a single identity, and integrated marketplace commerce and provisioning flows on the AppDirect platform. Operational coverage focused on customer-facing marketplace management and third-party ISV onboarding, supporting a streamlined path from discovery to purchase. Governance changes emphasized standardized onboarding processes and catalog governance driven by the branded development center, which streamlined third-party service onboarding and simplified operational handoffs. Customers experienced simplified cloud service discovery, research, and comparison, and ADP achieved reduced resource investment and faster time to market when adding new applications to the ADP Marketplace.
Comcast Business Professional Services 10000 $9.7B United States AppDirect AppMarket eCommerce 2013 n/a
In 2013 Comcast Business deployed AppMarket, a Cloud Marketplace powered by AppDirect to establish an SMB-focused SaaS sales channel. The Comcast Business team organized the initiative around three pillars, operational excellence, digital transformation, and customer experience, which guided design decisions and launch priorities. Comcast Business AppMarket Cloud Marketplace functions as the primary channel for packaging and selling third party and internal SaaS products to small and medium business customers. Implementation centered on marketplace capabilities common to the Cloud Marketplace category, including a product catalog, self-service storefront, subscription management, and automated provisioning workflows to support rapid product onboarding. AppMarket configuration emphasized catalog lifecycle management and entitlement controls to enable recurrent billing and order orchestration across offerings. The deployment leveraged AppDirect's platform services rather than a bespoke commerce stack. The effort operated as a SaaS startup within Comcast Business, aligning product management, sales, marketing, and customer success to the new channel and targeting SMB customers across the United States. Operational scope included packaging 10 products in 10 months, a cadence that reflected a product-led go to market approach and iterative onboarding practices. Integration points were focused on channel commerce and customer experience workflows inherent to the AppDirect platform. Governance combined centralized product onboarding standards with cross functional release gates to maintain quality and customer experience during rapid rollout. The AppMarket deployment delivered a functioning Cloud Marketplace sales channel for Comcast Business in 2013 and established operational patterns for ongoing catalog expansion.
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FAQ - APPS RUN THE WORLD AppMarket Coverage

AppMarket is a eCommerce solution from AppDirect.

Companies worldwide use AppMarket, from small firms to large enterprises across 21+ industries.

Organizations such as ADP and Comcast Business are recorded users of AppMarket for eCommerce.

Companies using AppMarket are most concentrated in Professional Services, with adoption spanning over 21 industries.

Companies using AppMarket are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of AppMarket across Americas, EMEA, and APAC.

Companies using AppMarket range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 0%, large organizations with 1,001-10,000 employees - 50%, and global enterprises with 10,000+ employees - 50%.

Customers of AppMarket include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified AppMarket customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of eCommerce.