List of AppMarket Customers
San Francisco, 94108, CA,
United States
Since 2010, our global team of researchers has been studying AppMarket customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased AppMarket for eCommerce from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using AppMarket for eCommerce include: ADP, a United States based Professional Services organisation with 65200 employees and revenues of $20.56 billion, Comcast Business, a United States based Professional Services organisation with 10000 employees and revenues of $9.70 billion and many others.
Contact us if you need a completed and verified list of companies using AppMarket, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the eCommerce software purchases.
The AppMarket customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of eCommerce software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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ADP | Professional Services | 65200 | $20.6B | United States | AppDirect | AppMarket | eCommerce | 2014 | n/a |
In 2014, ADP implemented AppMarket, a Cloud Marketplace built on the AppDirect platform. The AppMarket deployment established a branded ADP Marketplace experience for external customers, centralizing cloud service discovery, research, comparison, and purchase workflows.
Core functional modules implemented included a catalog and search layer for service discovery, comparison pages, commerce and provisioning workflows for purchases, and a branded development center used to onboard third-party services. The customized development center provided self-service onboarding and developer-facing configuration, reducing resource investment and time to market when adding new applications to the marketplace.
The AppMarket implementation consolidated identity into a single identity access model enabling customers to access and purchase cloud services with a single identity, and integrated marketplace commerce and provisioning flows on the AppDirect platform. Operational coverage focused on customer-facing marketplace management and third-party ISV onboarding, supporting a streamlined path from discovery to purchase.
Governance changes emphasized standardized onboarding processes and catalog governance driven by the branded development center, which streamlined third-party service onboarding and simplified operational handoffs. Customers experienced simplified cloud service discovery, research, and comparison, and ADP achieved reduced resource investment and faster time to market when adding new applications to the ADP Marketplace.
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Comcast Business | Professional Services | 10000 | $9.7B | United States | AppDirect | AppMarket | eCommerce | 2013 | n/a |
In 2013 Comcast Business deployed AppMarket, a Cloud Marketplace powered by AppDirect to establish an SMB-focused SaaS sales channel. The Comcast Business team organized the initiative around three pillars, operational excellence, digital transformation, and customer experience, which guided design decisions and launch priorities. Comcast Business AppMarket Cloud Marketplace functions as the primary channel for packaging and selling third party and internal SaaS products to small and medium business customers.
Implementation centered on marketplace capabilities common to the Cloud Marketplace category, including a product catalog, self-service storefront, subscription management, and automated provisioning workflows to support rapid product onboarding. AppMarket configuration emphasized catalog lifecycle management and entitlement controls to enable recurrent billing and order orchestration across offerings. The deployment leveraged AppDirect's platform services rather than a bespoke commerce stack.
The effort operated as a SaaS startup within Comcast Business, aligning product management, sales, marketing, and customer success to the new channel and targeting SMB customers across the United States. Operational scope included packaging 10 products in 10 months, a cadence that reflected a product-led go to market approach and iterative onboarding practices. Integration points were focused on channel commerce and customer experience workflows inherent to the AppDirect platform.
Governance combined centralized product onboarding standards with cross functional release gates to maintain quality and customer experience during rapid rollout. The AppMarket deployment delivered a functioning Cloud Marketplace sales channel for Comcast Business in 2013 and established operational patterns for ongoing catalog expansion.
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