List of AppReseller Customers
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United States
Since 2010, our global team of researchers has been studying AppReseller customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased AppReseller for Sales Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using AppReseller for Sales Automation include: Deutsche Telekom, a Germany based Communications organisation with 201336 employees and revenues of $134.08 billion, Telstra, a Australia based Communications organisation with 36093 employees and revenues of $22.93 billion, Copper CRM, a United States based Professional Services organisation with 240 employees and revenues of $35.0 million and many others.
Contact us if you need a completed and verified list of companies using AppReseller, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the ERP Services and Operations software purchases.
The AppReseller customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of ERP Services and Operations software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Copper CRM | Professional Services | 240 | $35M | United States | AppDirect | AppReseller | Sales Automation | 2016 | n/a |
In 2016, Copper CRM deployed AppDirect's AppReseller to launch and scale its channel program. AppReseller, classified as Reseller Management, was chosen for its ease of use and concentrated capabilities around reseller management and automation, enabling a focused channel operations platform for the professional services business.
The implementation emphasized reseller account management and partner onboarding workflows, with configuration of automated provisioning and lifecycle automation to reduce manual channel administration. Deployment targeted sales, channel operations, and partner management functions, centralizing reseller workflows and operational governance to standardize partner engagement. Copper highlighted AppDirect's commitment to delivering the required reseller management and automation capabilities as a decisive factor in adoption, noting usability and vendor responsiveness as primary operational benefits.
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Deutsche Telekom | Communications | 201336 | $134.1B | Germany | AppDirect | AppReseller | Sales Automation | 2012 | n/a |
In 2012, Deutsche Telekom implemented AppReseller from AppDirect as a Reseller Management capability to support its cloud marketplace. The decision was driven by Cloud Services and Cloud Portal Business Marketplace leadership after executives concluded an in-house development path would require two to three years, prompting a partner-led approach to accelerate market entry.
The AppReseller implementation focused on core Reseller Management capabilities including marketplace catalog management, rapid service onboarding workflows, partner portal functions, and automated provisioning orchestration. Configuration emphasized agility and extensibility so new cloud services could be onboarded quickly, reflecting the company priority to expand the application catalog and scale reseller offerings.
Operational coverage was centered on Deutsche Telekoms Cloud Services organization and the Cloud Portal Business Marketplace, with the platform serving internal marketplace teams and external reseller channels. The implementation leveraged API-based onboarding patterns to connect third party cloud services and to streamline catalog ingestion and lifecycle management, aligning platform workflows with reseller and partner operations.
Governance of the rollout was led by senior Cloud Services executives, who prioritized a vendor solution for speed and adaptability, selecting AppDirect for its agility and openness. Rollout planning emphasized phased onboarding of services and ongoing configurability so the AppReseller application could adapt as the market and partner requirements evolved.
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Telstra | Communications | 36093 | $22.9B | Australia | AppDirect | AppReseller | Sales Automation | 2014 | n/a |
In 2014, Telstra deployed AppReseller from AppDirect as part of a Reseller Management initiative to operationalize channel commerce and cloud marketplace offerings. Telstra implemented AppReseller alongside AppDirect AppMarket, a decision driven by alignment with AppDirect's platform vision as stated by Tim Otton, General Manager of Cloud Strategy & Platforms, and intended to let Telstra focus on go-to-market and adding value to customers rather than building and maintaining a platform.
The implementation centered on typical Reseller Management capabilities, including a reseller portal for partner onboarding, centralized catalog and entitlements management, subscription lifecycle orchestration and automated provisioning workflows. Operational ownership sat with Telstra's cloud strategy and channel teams, aligning AppReseller and AppMarket to support partner sales, marketplace merchandising and customer-facing cloud offerings, while governance emphasized partner enablement and commercial rollouts rather than internal platform development.
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