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Moog, an UKG AutoTime customer evaluated Workday Time and Attendance

Cantor Fitzgerald, a Kyriba Treasury customer evaluated GTreasury

Michelin, an e2open customer evaluated Oracle Transportation Management

Westpac NZ, an Infosys Finacle customer evaluated nCino Bank OS

Wayfair, a Korber HighJump WMS customer just evaluated Manhattan WMS

Citigroup, a VestmarkONE customer evaluated BlackRock Aladdin Wealth

Swedbank, a Temenos T24 customer evaluated Oracle Flexcube

List of Aprimo Distributed Marketing Customers

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Logo Customer Industry Empl. Revenue Country Vendor Application Category When SI Insight
Bank of America Banking and Financial Services 213000 $101.9B United States Aprimo Aprimo Distributed Marketing Marketing Automation 2018 n/a
In 2018, Bank of America deployed Aprimo Distributed Marketing as a Multi-channel Marketing Campaigns application to centralize campaign planning and approvals across its marketing organization. The Aprimo Distributed Marketing implementation was positioned to provide visibility across the organization and to align marketing projects to corporate objectives. The deployment standardized campaign operations and introduced automated creative approval workflows, while provisioning executive dashboard reporting in Aprimo Distributed Marketing that includes custom snapshots of project performance and Six Sigma ratings. It also established centralized, real time views of financial information to support decision making and shorten invoice processing cycles. Functional capabilities implemented included campaign orchestration, approval automation, and executive reporting components consistent with Multi-channel Marketing Campaigns platforms. The rollout expanded the Aprimo user community to more than 1,000 users and covered marketing, communications, and finance stakeholders, enabling visibility across functions and strengthened governance. Business functions impacted included marketing operations, campaign management, creative management, communications, and financial operations related to invoice research and processing. Bank of America used the platform to identify and implement marketing best practices and to produce executive dashboard reports for easier access to marketing measurements. Reported outcomes after the Aprimo Distributed Marketing implementation included increased accuracy of financial data, reduction in invoice research time, shortened invoice processing cycles, productivity increases through existing personnel resources, and simplified automated creative approvals. Governance changes emphasized centralized campaign governance and standardized measurement using the new dashboards, enabling ongoing process refinement. The deployment of Aprimo Distributed Marketing as a Multi-channel Marketing Campaigns solution created a single operational framework for campaign lifecycle, approvals, and marketing measurement.
Honkamp Krueger & Co., P.C. Banking and Financial Services 460 $71M United States Aprimo Aprimo Distributed Marketing Marketing Automation 2006 n/a
In 2006, Honkamp Krueger & Co., P.C. implemented Aprimo Distributed Marketing as an online tax credit processing system, deploying the application to support client communications and campaign-driven tax credit workflows under the Multi-channel Marketing Campaigns category. The deployment concentrated on centralizing campaign assets and standardizing outbound communications for the CPA firm's tax credit services while enabling distributed execution across practice groups. Configuration work focused on distributed campaign orchestration, asset and template management, permissioned workflow approvals for tax credit submissions, and multi-channel outbound communications using Aprimo Distributed Marketing platform capabilities. The implementation emphasized template-driven messaging, approval chains for client-facing materials, and role-based access controls to segregate tax preparer, reviewer, and client service responsibilities. The technical deployment aligned with a Microsoft-centric stack, leveraging ASP.NET and C# for front-end application logic, JavaScript and HTML for client interfaces, and SQL Server as the data tier, with SharePoint employed for document and content management. This architecture supported integration of campaign and document workflows within the firm and was consistent with related eCommerce and commerce site work executed for other enterprise clients in the implementer’s portfolio. Operational coverage included Tax, Accounting, and Client Services teams, with governance implemented through standardized templates, approval workflows, and centralized campaign governance while permitting localized execution by office teams. Training and workflow restructuring were part of the rollout to ensure consistent, auditable handling of tax credit communications within the Aprimo Distributed Marketing environment.
Telarus Communications 300 $30M United States Aprimo Aprimo Distributed Marketing Marketing Automation 2018 n/a
In 2018, Telarus implemented Aprimo Distributed Marketing. The deployment targeted channel marketing operations to streamline the process of creating customized channel content and to give agents more self-service capabilities, reflecting the company focus on agent enablement. Aprimo Distributed Marketing is a Multi-channel Marketing Campaigns application that Telarus configured to support template-driven content creation and controlled distribution across channels. Configuration emphasized a centralized content repository, template-based campaign assets, a self-service agent portal, approval workflows, and distribution orchestration to channel endpoints. The implementation enabled marketing to author brand-aligned materials and publish configurable templates that agents can personalize within governance constraints, reducing friction in local campaign execution. Operational scope covered the marketing organization and Telarus agent network, with governance implemented through template controls and approval workflows managed centrally by marketing. Ease of use was a decisive factor in the purchasing decision, and the rollout prioritized intuitive agent UX to elevate agent business capabilities, resulting in a streamlined customized content process and expanded agent self-service.
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FAQ - APPS RUN THE WORLD Aprimo Distributed Marketing Coverage

Aprimo Distributed Marketing is a Marketing Automation solution from Aprimo.

Companies worldwide use Aprimo Distributed Marketing, from small firms to large enterprises across 21+ industries.

Organizations such as Bank of America, Honkamp Krueger & Co., P.C. and Telarus are recorded users of Aprimo Distributed Marketing for Marketing Automation.

Companies using Aprimo Distributed Marketing are most concentrated in Banking and Financial Services and Communications, with adoption spanning over 21 industries.

Companies using Aprimo Distributed Marketing are most concentrated in United States, with adoption tracked across 195 countries worldwide. This global distribution highlights the popularity of Aprimo Distributed Marketing across Americas, EMEA, and APAC.

Companies using Aprimo Distributed Marketing range from small businesses with 0-100 employees - 0%, to mid-sized firms with 101-1,000 employees - 66.67%, large organizations with 1,001-10,000 employees - 0%, and global enterprises with 10,000+ employees - 33.33%.

Customers of Aprimo Distributed Marketing include firms across all revenue levels — from $0-100M, to $101M-$1B, $1B-$10B, and $10B+ global corporations.

Contact APPS RUN THE WORLD to access the full verified Aprimo Distributed Marketing customer database with detailed Firmographics such as industry, geography, revenue, and employee breakdowns as well as key decision makers in charge of Marketing Automation.