List of Aprimo Productivity Management Customers
Chicago, 60606, IL,
United States
Since 2010, our global team of researchers has been studying Aprimo Productivity Management customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Aprimo Productivity Management for Marketing Automation from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Aprimo Productivity Management for Marketing Automation include: AT&T, a United States based Communications organisation with 146040 employees and revenues of $122.43 billion, Bank of America, a United States based Banking and Financial Services organisation with 213000 employees and revenues of $101.89 billion, Yorkshire Building Society, a United Kingdom based Banking and Financial Services organisation with 3300 employees and revenues of $1.34 billion and many others.
Contact us if you need a completed and verified list of companies using Aprimo Productivity Management, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the CRM software purchases.
The Aprimo Productivity Management customer wins are being incorporated in our Enterprise Applications Buyer Insight and Technographics Customer Database which has over 100 data fields that detail company usage of CRM software systems and their digital transformation initiatives. Apps Run The World wants to become your No. 1 technographic data source!
Apply Filters For Customers
| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
|---|---|---|---|---|---|---|---|---|---|---|---|
 |
AT&T | Communications | 146040 | $122.4B | United States | Aprimo | Aprimo Productivity Management | Marketing Automation | 2018 | n/a |
In 2018, AT&T implemented Aprimo Productivity Management in the CRM Workflow Management category and contracted to deploy Aprimo Plan & Spend to 25 users within its FirstNet brand and communications network. The engagement is explicitly tied to Aprimo Productivity Management as the primary work management platform for this program, with Aprimo Plan & Spend scoped for planning and budget alignment for the FirstNet user cohort.
The Aprimo Productivity Management implementation focused on CRM Workflow Management capabilities including workflow orchestration, structured work intake, task assignment and approval workflows, and resource scheduling and visibility. Configuration emphasized role based work queues, templated request forms, automated approval routing and dashboarding for operational visibility, consistent with typical CRM Workflow Management functional modules.
Operational coverage was limited to FirstNet and communications network teams, delivered as a 25 user rollout for the brand, with governance organized around controlled user provisioning and role based access policies. Process changes targeted intake to delivery workflows and planning to spend coordination between brand and network operations, with the implementation explicitly including both Aprimo Productivity Management and Aprimo Plan & Spend for the defined FirstNet scope.
|
 |
Bank of America | Banking and Financial Services | 213000 | $101.9B | United States | Aprimo | Aprimo Productivity Management | Marketing Automation | 2018 | n/a |
In 2018, Bank of America implemented Aprimo Productivity Management as a CRM Workflow Management solution. The pilot implementation of Aprimo Productivity Management focused on streamlining the asset planning and approval phase, instrumenting request intake, approval routing, and task assignment for internal team members and agency partners.
Configuration for the pilot included automated notifications and reminders sent to all appropriate team members and agency partners, and rule based approval gates to sequence reviews and approvals. Governance for the pilot concentrated on role based routing and defined notification rules to align stakeholders and formalize approval workflows, using CRM Workflow Management functional patterns to standardize asset planning and approval workstreams.
|
 |
Yorkshire Building Society | Banking and Financial Services | 3300 | $1.3B | United Kingdom | Aprimo | Aprimo Productivity Management | Marketing Automation | 2018 | n/a |
In 2018, Yorkshire Building Society implemented Aprimo Productivity Management to create automated, standardized campaign management and approval processes to expedite speed to market and improve overall campaign quality. The Aprimo Productivity Management deployment addressed CRM Workflow Management requirements for the organization’s marketing operations.
The implementation emphasized workflow orchestration, campaign lifecycle management, and approval routing capabilities. Aprimo’s activation services were used to configure new workflow processes, operationalize standardized campaign templates, and establish automated approval gates to enforce consistency and reduce manual handoffs.
Yorkshire Building Society completed full implementation in about three months, initially training a small cohort from the marketing support team to secure early adoption. The deployment then rolled out to retail marketing, acquisition, and product teams, bringing campaign execution and governance into a unified operational model across those business functions.
Independent analyst recognition and Aprimo’s prior experience with other financial services brands were cited as decision factors in vendor selection. The program aimed to standardize campaign governance, accelerate time to market, and improve campaign quality as core outcomes.
|
Buyer Intent: Companies Evaluating Aprimo Productivity Management
Discover Software Buyers actively Evaluating Enterprise Applications
| Logo | Company | Industry | Employees | Revenue | Country | Evaluated | ||
|---|---|---|---|---|---|---|---|---|
| No data found | ||||||||