List of Asana AI Studio Customers
San Francisco, 94107, CA,
United States
Since 2010, our global team of researchers has been studying Asana AI Studio customers around the world, aggregating massive amounts of data points that form the basis of our forecast assumptions and perhaps the rise and fall of certain vendors and their products on a quarterly basis.
Each quarter our research team identifies companies that have purchased Asana AI Studio for Business Process Management from public (Press Releases, Customer References, Testimonials, Case Studies and Success Stories) and proprietary sources, including the customer size, industry, location, implementation status, partner involvement, LOB Key Stakeholders and related IT decision-makers contact details.
Companies using Asana AI Studio for Business Process Management include: Morningstar, a United States based Banking and Financial Services organisation with 11115 employees and revenues of $2.28 billion, Asana, a United States based Professional Services organisation with 1819 employees and revenues of $724.0 million, Taco Technologies, a Australia based Professional Services organisation with 25 employees and revenues of $5.0 million, We Are Era, a Germany based Media organisation with 50 employees and revenues of $5.0 million and many others.
Contact us if you need a completed and verified list of companies using Asana AI Studio, including the breakdown by industry (21 Verticals), Geography (Region, Country, State, City), Company Size (Revenue, Employees, Asset) and related IT Decision Makers, Key Stakeholders, business and technology executives responsible for the software purchases.
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| Logo | Customer | Industry | Empl. | Revenue | Country | Vendor | Application | Category | When | SI | Insight |
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Asana | Professional Services | 1819 | $724M | United States | Asana | Asana AI Studio | Business Process Management | 2025 | n/a |
In 2025, Asana deployed Asana AI Studio within a Work Management context to automate procurement intake workflows for its procurement team in the United States. Asana AI Studio was applied to triage high-volume purchase requests and to surface relevant historical contract information, processing the FY25 intake of 1,137 submissions described in the March 28, 2025 resource.
The implementation configured automated assignment and script-action workflows that auto-assigned cross-functional reviewers from procurement, finance, and legal, and surfaced contract excerpts to reviewers to accelerate decisioning. Functional capabilities exercised included intake triage, reviewer routing, contextual retrieval of prior contract content, and scripted actions to advance reviews within Asana AI Studio.
Operational scope was centered on Asana procurement and its cross-functional review teams in the United States during FY25, with rollout focused on handling the documented intake volume. Governance was adjusted to centralize reviewer assignment rules and to codify script-action workflows, and reported outcomes included reduced manual triage and faster processing as noted in the FY25 intake report.
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Morningstar | Banking and Financial Services | 11115 | $2.3B | United States | Asana | Asana AI Studio | Business Process Management | 2024 | n/a |
In 2024, Morningstar deployed Asana AI Studio to automate intake, triage project requests, and run an AI-powered content pipeline across research, product intake, and IT in North America. Asana AI Studio, Apps Category , was configured to capture structured project requests and apply AI-assisted triage rules to route work to the correct teams and content tracks.
The implementation emphasized functional modules for intake automation, request classification, AI-enabled content orchestration, and human-in-the-loop review workflows. Asana AI Studio was used to standardize request forms, enforce a consistent taxonomy for project prioritization, and sequence content production steps through automated task creation and assignment.
Operational coverage focused on North America with primary adoption in Morningstar research, product intake, and IT organizations, aligning work management and content pipelines within those business functions. The deployment concentrated on workflow orchestration within Asana AI Studio rather than on custom system integrations, using the application to centralize request handling and content task flows.
Governance changes included centralized intake governance, defined triage rules, and role-based review gates to maintain quality control across AI-assisted outputs. The Asana case study reports approximately 14,976 hours saved and about $600,000 in annual savings from AI-enabled workflows for content production and request triage, outcomes recorded as part of the deployment.
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Taco Technologies | Professional Services | 25 | $5M | Australia | Asana | Asana AI Studio | Business Process Management | 2025 | n/a |
In 2025, Taco Technologies deployed Asana AI Studio to automate request intake, technical research, and plan generation across its migration and executive triage workflows, Apps Category . The deployment focused on embedding Asana AI Studio into intake projects so that structured forms feed directly into an AI-driven research pipeline, replacing hours of manual email triage and documentation with an automated initial assessment and plan draft.
The implementation configured standardized Asana forms as the primary intake mechanism, an intake project with a Research section, and an AI Studio backend that references internal context documents including a 25 plus page migration guide and related implementation project data. Asana AI Studio was used to perform risk assessment, surface technical details, flag incomplete requests to a Failed Intake section, and generate multi-week migration plans that include customer and reseller contact details, potential blockers, and step by step implementation actions and timing considerations.
Operational coverage included technical account managers, the technical delivery team, the CEO for executive triage, and the Accounts and Business Development functions which receive routed work items. The solution routes form submissions to the Research section for AI review, escalates incomplete items, creates implementation tasks for human validation, and assigns categorized items such as invoicing and partnership leads to the appropriate teams, preserving human review as the final gate before execution.
Governance was adjusted to require a technical team member to validate every AI-generated migration plan before work begins, shifting staff time from drafting to review and exception handling. The project delivered explicitly reported outcomes, including a reduction of days of manual research into minutes, saving at least a day per week for reviewers, and recognition as Asana's Future of Work with AI Partner APAC, while preserving quality through a human-in-the-loop sign off process.
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Media | 50 | $5M | Germany | Asana | Asana AI Studio | Business Process Management | 2025 | n/a |
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Buyer Intent: Companies Evaluating Asana AI Studio
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